Alta Vista Selling Top Matches

Kaa writes Sent us this wired story about AltaVista wanting to serve advertisements as search results. For words with more than 100,000 hits, they will sell the number one result, indistinguishable from a normal match. Here's a great quote "They will likely implement this very quietly," the letter says. "One point to remember is that AltaVista is still a popular search engine among 'old time' Internet users who might react vocally to this change once they know about it." " I dunno how vocal I'll be. But AltaVista was my primary search engine. Update: 04/15 01:21 by CT : Wired retracted the comment that we posted here saying that it was unconfirmable.