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eBay launches the era of Virtual Property

On eBay, people are shelling out thousands of dollars for gaming characters, symbols, armor, magical potions of trinkets. The media has missed the real story as usual: it isn't online violence, it's digital property. eBay may be even more significant than Mp3's. As the middle-class plunges into gaming, the Net is facing real world problems like housing costs and congestion. The result is another landmark in Net evolution: the owning of virtual property, something that may change the nature of Net economics and knock the gaming world for a loop.

Heads up: here comes another Net landmark: the broad-based mainstreaming of computing games by the hundreds of thousands of middle-class Americans pouring online in a continuing stream and preparing to pay big bucks for characters, property, tools and symbols.

Here goes another online neighborhood, literally.

For the Net, the past couple of years has already been a Wall-Busting time: MP3's, open source, e-trading, and now, bidding for virtual property.

New but mushrooming trading for characters and property on games like Ultima Online has significance way beyond gaming. It suggests that space on the Net isn't infinite after all, and that people may have to begin paying or trading for access to the parts of it they want to use. Also that people with money can alter the balance of Net and Web culture suddenly and dramatically.

As usual, our phobic media has been obsessing on the wrong story: it isn't online violence, but online property.

The idea of virtual property is radical and new, almost completely unforeseen by the legions of futurists and cyber-theorists studying about the Internet. EBay, it turns out, will perhaps be even more revolutionary than the Mp3.

This week on eBay, Ultima Online players are spending real $US, sometimes thousands of them, to acquire video-game assets.

According to a story by Ariana Eunjung Cha in the San Jose Mercury News, players are bidding at online auctions to own imaginary resources that are becoming increasingly scarce as tens of thousands of people try and play.

Since its release in l997 by Electronic Arts the number of Ultima players has been growing by the thousands each month. Ultima is bringing the formerly geeky world of MUD's to the middle-class. Ultima, played by more than 125,000 people globally, and is, increasingly, creating its own reality for people who once viewed computer games as obsessive behavior for weird kids.

On Ultima, people are born, get married, are happy and stressed, get and lose jobs and die, just like they do in the real world.

But so many people are coming online to play that Ultima is facing serious real world problems, especially over-crowding, congestion and runaway housing costs.

So players are buying imaginary but increasingly scare resources as empty lots for housing, tower or castle developments sell out. Although Ultima's software engineers update and expand the game each month, they can't keep up with the population explosion, which means that gamers are trading with other players for virtual property. It's a shocker, perhaps an inevitable one, but urban and suburban planning problems are hitting online games. Perhaps Web designers, social planners and architects can do better than their real-world counterparts.

For the past two months, reports the Mercury News, eBay has offered gamers the chance to bid on property, characters, gold, armor, magical potions and trinkets. Ultimate Online sells for $39.95,plus $9.95 a month for access to the servers. But on eBay, one gamer sold his account for $4,000, and others have gotten anywhere from $1,500 to $3,000. This morning eBay has nearly 200 different items listed for sale.

This trading could permanently change the culture of gaming, as well as Net economics. The amount of time consumed in getting established in games like Ultima is enormous. Some players have spent thousands of hours over months, even years, to develop characters so they are experienced enough to explore the towns and countrysides of the game without getting maimed or killed.

Now, people with money can acquire sophisticated players and property with little work or time. Inexperienced players can have mature characters. That would change the whole nature of gaming.

"I don't want to spent a year developing my character, building property, getting savvy and confident only to find myself up against some Yuppie who's buying his way past me. That alters the whole idea," wrote Jared from Chicago, an online friend who plays Ultima almost every night of his life. "I have to earn the money I collect, and some newbie can start twice as rich as me because he's willing to pay. It's wrong, and I hope they stop it."

They won't. Company officials told the Mercury News that trading is perfectly legal, that they couldn't do anything about it even if they wanted to.

Still, it's amazing to see that the problems, pressures and rewards of a virtual game are suddenly morphing to real life. People are trading real-world money for virtual property. That takes recreation to a completely different level, and alters the very idea of how conventional property-buying works.

The Ultima trading began when a Texas firefighter decided to put his account up for sale when he got a second job and no longer had the time to play. The minimum bid was placed at $39, and it sold a week later for $521. Two weeks ago, a network security consultant from Chicago paid $1,000 on eBay for five virtual characters, three virtual houses and 300,000 pieces of virtual gold. An Ultimate Online fanatic, he bought the characters and property as a gift to a friend.

The eBay trading is especially ironic in the weeks after the Littleton, Colorado school massacre, when computer games - particularly those like Quake and Doom -- were widely described in media as responsible for aggression and violence. The CBS News broadcast "60 Minutes" devoted a whole hour to this question: "Are Video Games Turning Your Kids Into Killers." As more middle-class Americans turn to gaming, and experience its complex, creative and communal nature, the notion will seem even more ludicrous than it already does.

In the most literal sense, gaming is about to be about as controversial as buying a new car or fixing up a second home. In fact, it might soon be almost indistinguishable from it.

Maybe it's time to get your characters in shape. You might soon be using them to buy some new hardware, or pay for your real-world vacation.

10 of 133 comments (clear)

  1. In the words of William Shatner... by Masem · · Score: 3

    "GET A LIFE!"

    Seriously, the fact that people are paying an
    arm and a leg for a bunch of bits and bytes
    in a *game* is disturbing in the sense of
    "a sucker is born every minute". It's
    understandable that as we do go towards
    paying for virtual 'items', such as domain
    names, web page hosting, ads, MP3 & other
    media, and such, that it's important to
    question how much will people shell out for
    this. However, in all the cases I've mentioned,
    there is some definite value that those virtual
    items represent, whether it be a better
    reputation, or some entertainment value that
    can be used at a number of places. But
    with the Ultima Online characters, it seems
    to be something that can only provide
    entertainment at one place (the server).

    Everyone probably has a value on what they
    would pay for various forms of entertainment;
    some people refuse to see movies that cost
    more than $5 to see, some people will be hoping
    the trans-Atlantic flights come May 18 to see
    a certain other movie. So I guess in the end,
    those people that are spending $2000 of
    their own real world money to buy a character
    in a virtual world are getting their own
    jollies, or cannot stand the rather tedious
    task of building up a character for so long
    to get that character to a point where it becomes
    fun ... but this is how it is with almost any
    well designed game. The beginning is enjoyable,
    the middle stages boring, and the end exciting --
    that's how you draw in players, and promise
    to keep them hooked.

    In any case, this seems very reminisant of MUDs
    and varients, and I cannot remember anything
    like this happening. It must be something to
    do with the 'ease' of ecommerce -- it's *very*
    easy to spend money when you don't see or
    feel it.

    --
    "Pinky, you've left the lens cap of your mind on again." - P&TB
    "I can see my house from here!" - ST:
  2. Re:Wow. by cpt+kangarooski · · Score: 3

    I think you're missing my point. Why would someone practice golfing, for instance, when they can just pay someone to hit the ball for them? Or they can just tee off, or even just drop the ball any old place.

    The point of most games is not to win, but to have played. If you want a 'badass' character then you should earn it. Otherwise two things result: 1st, you cheapen the entire experience of playing into an exercise in comparing disposable incomes. 2nd, you destroy the worth of such a character, because what's stopping other people from buying or making up better ones?

    The point of a car, OTOH, is to go places. But I think that people who build their own cars have a better appreciation for cars, and the things that go into them, etc. than I ever will. They learned something, and they're better for having taken some time and expended some effort and having done so.

    Anyway, no, I haven't played any of the Ultima games. I don't like computer roleplaying much, as it seems much more limited than regular playing. But I've read a bit about Ultima, and it seems to me that the point of the game is to impart a rather good set of morals/values to the player. Being the sort of person who immediately reads the end of a book does nothing for you. Give a hoot, don't cheat.

    --
    -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
  3. Wow. by cpt+kangarooski · · Score: 4

    People are dumber than even *I* had thought possible.

    Amazing! Of course, they're cheating (if you consider it a game) and buying a character, who succeeds primarily because of the player's skills and personality - not necessarily stats, screws things up. If I were playing a game, and a friend's behavior is replaced with that of a total stranger, I'll stop being friends.

    Ultimately people who buy love are just fooling themselves, and people who cheat shouldn't play in the first place. Unfortunately I have a suspicion that my brother has just found a job as a professional gamer. ;)

    --
    -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
  4. Re:Why does this surprise anyone? by jammer · · Score: 3

    Just as a side note, I made a deck out of black and white mostly-commons which pissed off ALOT of people by taking out their big fearsome deck they'd spent beaucoup dollars on. gave me much pleasure...

  5. The reason people pay/play... by Radnor · · Score: 5

    ... is because it's more than a game to a lot of people. You're interacting with others in a virtual community. It's not just some load-em-up-and-kill-everything game like Halflife-- people create goals and set out to achieve them.

    With over 100,000 subscribers, Ultima Online is HUGE. You can do a plethora of things in the game: cook food, socialize with others, create armor, kill monsters, kill players, and even hold a wedding. It's progressed to the point where people no longer look at it as a toy, but an extension to their virutal persona.

    The land has grown to the point of overcrowding. It's virtually impossible to find a place to put even the smallest house-- forget about placing a castle! People who buy these structures (and characters, and gold, and other things) via eBay are doing so because it's just so hard (impossible, even) to do so normally. There's nothing wrong with buying these things-- it's a hobby to the players, and if you've ever gotten really involved with a hobby (e.g. model railroads, Magic the Gathering, remote controlled cars, beanie babies), you'll understand how expensive it can be, even though it may seem absolutely worthless to anyone else. Since these items are valued so high in the game, it's only natural to extend their worth into the real world. These purchases satisfy the need to feel more powerful and wealthy than your average newbie.

    To anyone that claims "it's just a game. get a life.": Who are you to judge these players? What is so wrong with interacting with others in the virtual world of Ultima Online? Get off your high horses and realize that not everyone is the same as you-- many, many people take pleasure from interacting and adventuring with others in an online community. Although they may spend large amounts of time within the UO universe, that doesn't mean they've totally neglected the Real World. The blanket statement "it's just a game" doesn't apply here-- it's more than just a game, it's a virtual community.

  6. I don't think it's all that revolutionary... by DMC · · Score: 5

    While it seems fairly new at first glance, after looking at the online world as compared to the real world it just seems like the next step. Buying a character or whatever on Ulitma Online isn't much different than gambling a bunch of money at Vegas or buying that new 3dfx card to play Quake or getting that new DVD player. It's all about entertainment. People will pay to be entertained. Just because it is online doesn't make it revolutionary. I think the domain name bidding is much more relevant. A domain name is truly a sign post or address on the Internet where you can live and do work. It has significantly larger effects than buying gaming characters and pieces. That's old news. How many D&D or Warhammer or any number of other games have people spending thousands of dollars on pieces and boards? Plenty, and the Ultima Online bidding is just an extension of that. What truly sucks about the bidding is that people who haven't earned that character can't control it and don't deserve it, but that's life.

    Damon

  7. Online Auctions still useless to general public by L1zard_K1n6 · · Score: 3

    Until there is some bid verification, I see online auctions as useless.

    Most sites don't try to authenticate bids, so you may be getting outbid by someone who has no intention of buying the product, and in most cases doesn't even have the vash to back up the bid.

    Yes, I realize most sites allow the seller to contact other bidders if the top bidder fails, but this seems to kluge up the whole process. I'm not interested in bidding against people who are goofing off. For all I know I'm bidding against a script that is programmed to match and beat my bid...which serves simply to run up the price.

  8. What about litigation? by bravehamster · · Score: 3

    This whole idea of "virtual property" brings along a whole lot more serious questions, the type of questions that make lawyers chuckle gleefully and rub their hands together in praying-mantis type fashion. What happens if the Ultima server crashes? Are the people who paid thousands of dollars allowed to sue Ultima for the loss of their virtual property? What if they're the victim of cheating, are they allowed to sue the person who cheated them, or sue the company, or sue nobody? What exactly are they paying for? These are they type of questions that have to be answered soon, because if they aren't, Congress and the courts will answer for us, and some of us won't like the answers.

    -Bravehamster

    --
    ---- El diablo esta en mis pantalones! Mire, mire!
  9. Why does this surprise anyone? by fable2112 · · Score: 3


    In a world where people will pay hundreds of dollars for Tickle Me Elmo and thousands for a Beanie Babie, anything that someone considers valuable for WHATEVER misguided reason will eventually be worth lots of money.

    Look at Magic cards. I refuse to play because I don't have that kind of money to devote to a game, and the "good" decks seem to require large investments. If I'm playing against some rich kid who has a thousand-dollar deck, I don't know if I've got much chance.

    Pity that it's intruded into the online world, though. :(

    --
    "Somebody exploded a letter-bomb today ... but it wasn't anybody I knew" -The Moody Blues, "Dear Diar
  10. If you REALLY want to get fancy... by Greyfox · · Score: 3

    Write a software program to build your chracters up for you. Remember autorogue? You could run it and have a top level character in a matter of days. I'm sure it's just a matter of time before someone writes an autoUO program along the same principles in order to build characters up at a much higher rate.

    Last I checked, UO doesn't check on any other servers to see if you're logged in on any other server, so you could build up a good set of characters on every UO server at the same time this way. You could even include a markoff chain chatter program so that if anyone addresses a message to the character, it could respond in a fairly random fashion, convincingly enough to make it hard to tell who's being run by a computer and who's not. It wouldn't be too hard, it would just have to say "D00D U SUK" from time to time and it would be about as loquatious as your average player.

    So you could buy a few accounts each month, set up some autoUO character templates, have the program work up high level mages, fighters, theives, blacksmiths and mules on every server, sell a few accounts with 5 powerful characters on every server every month, and make a pretty good living as long as no one caught on. Of course a hypothetical program such as AutoUO would be a substantial investement of programming time, as it would be advanced well beyond your average macroing program. It would make an interesting project though...

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?