Competition for Jolt/Dew/Coffee?

bl00d writes "Noticed this advertised in "Maxim" magazine, then checked out their website. The caffiene this stuff is made with is 2.5 times stronger than that in Coffee/Tea/Soft drinks. Their "Model" is rather scary, but the drink sounds like the stuff for coding marathons." The scariest part is the name: The stuff is called Bawls. I guess its easier than disolving penguin mints in my morning expresso.