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Apple sues eMachines

Posted by Hemos on from the continuing-on-the-money-path dept.

Phrogz writes "Apple, following their July 1st lawsuits against Future Power and Daewoo for the same, is now suing eMachines for their use of an iMac-style design (the eMachines eOne). "

1 of 213 comments (clear)

  1. "Use it or lose it" by G-Man · · Score: 3

    I'm sure people are going to get in a huff about this, but it does make sense in light of trademark law. (We'll leave out the whole intellectual property debate for now.) Apple has already sued Future Power under 'trade dress' for what is most decidely an iMac ripoff.

    Yeah, I don't think the eOne is a blatant ripoff, but it walks up to the line. Further, I think an eMachines spokesman told a reporter they were looking to trade on the brand name of the iMac (don't have the exact quote), which surely sent their legal department into conniption fits.

    Since you *have* to defend your trademarks to keep them valid, I think Apple feels compelled to at least go through the motions regarding the eOne. Otherwise, Future Power can say "Hey, eMachines has a translucent blue all-in-one but they didn't get sued!"

    My prediction: eOne gets settled out of court, while the Future Power never sees a store shelf.