Is firewire dying?

According to an Article found on Infoworld, IEEE 1394 (a.k.a FireWire) appears to be dying, while Intel updating the USB specs to 2.0 with speed expected at 360-480MB per second range. Intel is not (and will not) supports the FireWire on their core logic chipset. I think it's a sad thing when a technology is dying.. What do you think about it folks?