LinuxOne Releases a Product

Andrew G. Feinberg noted that Linux Today has a bit about LinuxOne releasing something. They are no longer vaporware: 'Linux Lite' is a distribution, and its selling point is that it coexists with windows and doesn't require any partitioning. Definitely nice for the novice, but there sure is a lot of hype in that press release for what seems to amount to using umsdos and a bootloader that loads the kernel from under windows?