New Commercial Linux Distro Based on Debian

We got a press release in the middle of the night touting Linux by Libranet, which is "based on the world acclaimed Linux release by Debian." They go on to say "Up to now the Debian distribution was a viable choice mostly for software developers and technical people. The Libranet release now brings Debian to the desktop, making it available to users with little or no Linux experience." Wouldn't it be just as easy to get an experienced friend help you install "pure" Debian and go from there? This robably won't be the last one of these we see, though.