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Sony and Sun Form Net Appliance Pact
grayhame writes "It seems that Sony and Sun have decided to team up to co-develop digital consumer electronic appliances with access to the internet. " Sun seems to be moving towards consumer space. Sun and Specialized are doing a co-branding thing where Specialized uses Sun workstations to design their bikes, and in return, there will be Sun-purple co-branded bikes.
Sun's incentive in this collaboration is to get the ball rollin on it's JINI technology. What better place to go than the King of appliances? Sony is probably ticked at MS' overtures into the gaming market that Sony all but owns and sees this as a way to smack MS down a bit. Once again, MS steps on the toes of potential corporate partners in its all-consuming quest to be everything to everyone.
Hates people who have stupid little sigs
How about these marketing strategies: Co-branding with Starbucks for Sun Java drinks. with the Weather Channel-- partly Sunny(TM), Sunny(TM), etc. with Lucky Charms-- adding purple Suns to the mix, for the really young geeks.