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The Latest Transmeta Rumor
Today's Transmeta rumor is from Red Herring. Their story gives more details than the c't article we pointed to earlier this week, but is still full of unattributed info. Supposedly Transmeta's "real" Web site will debut with ruffles and flourishes Monday evening when Linus Torvalds gives his Comdex keynote speech, and all these little advance leaks are supposed to pique our curiosity about what he's going to say. Okay, mine's piqued. How about yours?
Regardless of what product Transmeta eventually produces (assuming they actually do produce a product someday), you must admit they have a brilliant, practically Zen approach to Public Relations.
It doesn't matter if their product turns out to be vaporware, or the second coming of Christ in the form of a microprocessor, they've got us all so worked up over it that Linus could just walk up to the podium and eat a bowl of cereal at Comdex and we'd provide days of analysis and discussion on what we thought his body language revealed. Fscking *brilliant*
In a world becoming increasingly accustomed to ridiculous amounts of needless information on simply *everything* they've distinguished themselves from the pack in the only way possible: by providing no information whatsoever.
(Note that by [not] distinguishing themselves in this way, they've actually created a higher information density...)
I'm simply in awe, and undoubtedly waiting just as eagerly as the rest of you...
Anthony
^X^X
Segmentation fault (core dumped)
"I think any time you expose vulnerabilities it's a good thing." -Attorney General Janet Reno
Oh, I see what they're doing....
Nothing! They wait for speculations to converge, and then work towards realising that goal. It is quite brilliant. They're letting the industrys wildest dreams and fantasies define their product line.
This way, when they deliver what everyone has, in effect, suggested to them, they'll be hailed as visionaries and innovators of the greatest caliber.
It's like Microsoft's focus-group driven market research, only in the open-source way... They didn't solicit. Whatever we thought was useful, we gladly contributed to creating....
Or maybe they're just openning up a penguin farm.
-- What you do today will cost you a day of your life.