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Mall Bans Signs Touting Merchants' Web Sites

Posted by Roblimo on from the start-your-xmas-shopping-season-with-a-dull-thud dept.

barjam spotted it: "The Saint Louis Galleria informed its 170 retail tenants in a letter last week of a new policy prohibiting any in-store "signs, insignias, decals or other advertising or display devices which promote and encourage the purchase of merchandise via e-commerce." The merchants are understandably irate. See the ZDNet story. The mall is afraid that e-commerce may eventually put it out of business.

1 of 105 comments (clear)

  1. neither will disappear by / · · Score: 4

    Instead, what you'll be seeing is further integration between online purchasing and brick&mortar stores. Instead of purchasing your book online and waiting days for it to show up via the mail, imagine ordering your book online and having it delivered locally by courier. Local stores are capable of performing value-added services; they're just in a bit of flux right now as to how to go about doing so.

    --
    "If one is really a superior person, the fact is likely to leak out without too much assistance" -- John Andrew Holmes