Speaking as someone who has to use DFP (Doubleclick For Publishers) to put up new adverts and such - I can tell you the current system is a total pile of utter garbage (think full on ActiveX) and I cant wait for Google to hopefully get in and clean up the interface/system.
Considering the reach of this little "stunt", the cynic in me might say that this whole thing - the "terrorist threat" response, and the 2mil "settlement"- were arranged before this whole thing ever happend. $2million is a bargain for the advertising this thing has generated.
Speaking as someone who has to use DFP (Doubleclick For Publishers) to put up new adverts and such - I can tell you the current system is a total pile of utter garbage (think full on ActiveX) and I cant wait for Google to hopefully get in and clean up the interface/system.
Considering the reach of this little "stunt", the cynic in me might say that this whole thing - the "terrorist threat" response, and the 2mil "settlement"- were arranged before this whole thing ever happend. $2million is a bargain for the advertising this thing has generated.
These are actually straight to DVD/TV films, see: http://www.thefutoncritic.com/news.aspx?date=01/15 /07&id=20070115mgm01