For either WAP or iMode to catch on, content needs to be available in the format. One of the secrets to iMode's success in Japan is that DoCoMo created a way to pay web content creators for making their offerings available on iMode via a billing system that charges users a few pennies (or more, as the case may be) for accessing horoscopes or news or whatever else. The billing is integrated into the monthly iMode bill with the content creators then paid by DoCoMo so there are no collection issues.
Some Japanese content creators credit DoCoMo with finally creating a profitable business opportunity for web content creators. That kind of buzz, especially in this business climate, will be worth a lot.
Wall Street Journal reporter wrote about AIMazing this morning. Good overview, with this from AOL:
"As for AOL, it says it isn't troubled by the software because it doesn't affect outside advertisers. The Instant Messenger box has two advertising spots, and right now they are being used to promote AOL's service. "Since AIM does not have [paid] ads, this is a moot point," says Tricia Primrose, an AOL spokeswoman."
The article is available for free at MSNBC. Also, here's a screenshot from a link at Zeropaid.
The real missed opportunity was the chance to release a standards-compliant web browser and secure the loyalty of web developers. But after a two year delay, developers have become more comfortable with IE 5, which while not perfect in the standards department, offers far more standards support than Netscape 4.5.
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Some Japanese content creators credit DoCoMo with finally creating a profitable business opportunity for web content creators. That kind of buzz, especially in this business climate, will be worth a lot.
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"As for AOL, it says it isn't troubled by the software because it doesn't affect outside advertisers. The Instant Messenger box has two advertising spots, and right now they are being used to promote AOL's service. "Since AIM does not have [paid] ads, this is a moot point," says Tricia Primrose, an AOL spokeswoman."
The article is available for free at MSNBC. Also, here's a screenshot from a link at Zeropaid.
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www.sitesherpa.com
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www.sitesherpa.com