Your comment that a business should fault their own customers for low page rankings is inaccurate at best. The customers do not tell Google how to rank sites. Customers merely conduct searches to the best of their abilities.
Google's algorithm and paid advertisements are the directors behind placing a site on page one or page ten.
A company that relies on marketing via the web is at the mercy of Google - whether they personally utilize Google or not. That is not only holding a monopoly - that is a power no one should hold over the livelihood of another. If the one site went from $3million to $500,000 - imagine how many lives were affected. How many families lost jobs.
All because the business tried to stay on top of marketing, tried to improve their site by hiring an ill-informed professional thus winding up in Google hell.
It is interesting that so many people bend over backwards to defend Google - no matter what.
Google has a larger 'marketshare' based upon memories of past events. Unfortunately, they are going the way of many large businesses. They are going for glut / diversification rather than maintaining a quality line. They are becoming/have become the giant they wish to defeat.
Their algorithm currently serves up more spam sites and sites that advertise with them than it serves up valid pages. There was a time you could research almost any topic and come up with great information. Not any more. The majority of the pages on a search are spam or non-relevant sites... or they are sites that advertise with google.
Your comment that a business should fault their own customers for low page rankings is inaccurate at best. The customers do not tell Google how to rank sites. Customers merely conduct searches to the best of their abilities. Google's algorithm and paid advertisements are the directors behind placing a site on page one or page ten. A company that relies on marketing via the web is at the mercy of Google - whether they personally utilize Google or not. That is not only holding a monopoly - that is a power no one should hold over the livelihood of another. If the one site went from $3million to $500,000 - imagine how many lives were affected. How many families lost jobs. All because the business tried to stay on top of marketing, tried to improve their site by hiring an ill-informed professional thus winding up in Google hell. It is interesting that so many people bend over backwards to defend Google - no matter what. Google has a larger 'marketshare' based upon memories of past events. Unfortunately, they are going the way of many large businesses. They are going for glut / diversification rather than maintaining a quality line. They are becoming/have become the giant they wish to defeat. Their algorithm currently serves up more spam sites and sites that advertise with them than it serves up valid pages. There was a time you could research almost any topic and come up with great information. Not any more. The majority of the pages on a search are spam or non-relevant sites... or they are sites that advertise with google.