1 (and part of 4)) No matter how you cut it, it is a top 50 or top 25 show. At a minimum, it is higher rated than 2/3 of everything else on TV.
2 Nielsen is obsolete because even if one watches on TV, it could be Tivo'd. Nielsen captures an ever DECREASING portion of televsion viewers -- those that actually sit on a couch and watch a show as it airs. New Media viewers don't schedule their time around a network. Nielsen is a dinosaur in the Old Media world.
3 There are no stats to argue this, so we will just have to agree to disagree
4 CBS' crisis is more that 20,000 pounds of peanuts. It is a public releations nightmare. Full page ads are in this coming Tuesday's Variety Weekly and Hollywood Review. News coverage is already jumped to mainstream with ABC and (ironically) all major CBS affliciates running it. Power blogger Michelle Malkin has front paged it, which means Drudge will follow shortly. Love them or hate them, they command 20+ million hits per day between them. CBS is stuck in neutral and cannot pimp their new season lineup until they resolve this.
2) Two major case studies are showing that this is not "just about Jericho". http://copywriteink.blogspot.com/search/label/jeri cho and http://find-the-boots.blogspot.com/ What we are seeing is a paradigm shift between Old Media and New Media. The core essence of which is that modern technology is rendering Nielsen rating obsolete, and that successful shows like Jericho are tapping into additional resources that change it from a 42 minute a week stint on the couch into a week long web-based multi-media interactive experience with the creators and peer to peer.
3) There is a lot of resistance by non-fans to other "save my show" movements because of the sheer number of cancellations. Most people have had favorite show cancelled, and most people have been impotent to do anything about it. And for a majority of those people, they will resent the empowerment that a successful movement has.
4) The bottom line is that CBS has a crisis on it's hands. Right now it is faced off a virtual organization with: about 50,000 volunteer employees, some business sponsorship, a current operating budget of about $120,000 per month, and the potential for membership growth well into the millions (people and dollars). As a practical matter they have to deal with a swamped email voicemail issue, 10 tons of peanuts, two full page ads on Tuesday, and the inability to get any traction with their new fall lineup.
If CBS considers this a win -- canceling a solidly ranked show, teeing off millions of fans, and doing battle against an organized viral campaign -- then something is broken at CBS. And for those people that don't have a vested interest in this movement (non-CBS execs and non-fans) but who are trolling with negative comments, basically you are irrelevant. Not in a derogatory way, but in an analytical way. It is not a value-added asset that will contribute to CBS' decision making process, nor will it deter most fans that are here to see this issue through to the end. For us we have our facts, and an issue, and the agility of a New Media organization.
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1 (and part of 4)) No matter how you cut it, it is a top 50 or top 25 show. At a minimum, it is higher rated than 2/3 of everything else on TV.
2 Nielsen is obsolete because even if one watches on TV, it could be Tivo'd. Nielsen captures an ever DECREASING portion of televsion viewers -- those that actually sit on a couch and watch a show as it airs. New Media viewers don't schedule their time around a network. Nielsen is a dinosaur in the Old Media world.
3 There are no stats to argue this, so we will just have to agree to disagree
4 CBS' crisis is more that 20,000 pounds of peanuts. It is a public releations nightmare. Full page ads are in this coming Tuesday's Variety Weekly and Hollywood Review. News coverage is already jumped to mainstream with ABC and (ironically) all major CBS affliciates running it. Power blogger Michelle Malkin has front paged it, which means Drudge will follow shortly. Love them or hate them, they command 20+ million hits per day between them. CBS is stuck in neutral and cannot pimp their new season lineup until they resolve this.
CBS was nuts to cancel Jericho.
a y/television/features/e3ifbfdd1bcb53266ad8d9a71cad 261604f
i cho and http://find-the-boots.blogspot.com/ What we are seeing is a paradigm shift between Old Media and New Media. The core essence of which is that modern technology is rendering Nielsen rating obsolete, and that successful shows like Jericho are tapping into additional resources that change it from a 42 minute a week stint on the couch into a week long web-based multi-media interactive experience with the creators and peer to peer.
1) With 9.5 million viewers it ranked 48 out of 142 of all programs. This includes stints against American Idol and Dancing with the Stars. Also this does NOT include web-based viewership, which is an integral part of this show. Total number of actual eyes most likely puts it in the top 25. http://www.hollywoodreporter.com/hr/content_displ
2) Two major case studies are showing that this is not "just about Jericho". http://copywriteink.blogspot.com/search/label/jer
3) There is a lot of resistance by non-fans to other "save my show" movements because of the sheer number of cancellations. Most people have had favorite show cancelled, and most people have been impotent to do anything about it. And for a majority of those people, they will resent the empowerment that a successful movement has.
4) The bottom line is that CBS has a crisis on it's hands. Right now it is faced off a virtual organization with: about 50,000 volunteer employees, some business sponsorship, a current operating budget of about $120,000 per month, and the potential for membership growth well into the millions (people and dollars). As a practical matter they have to deal with a swamped email voicemail issue, 10 tons of peanuts, two full page ads on Tuesday, and the inability to get any traction with their new fall lineup.
If CBS considers this a win -- canceling a solidly ranked show, teeing off millions of fans, and doing battle against an organized viral campaign -- then something is broken at CBS. And for those people that don't have a vested interest in this movement (non-CBS execs and non-fans) but who are trolling with negative comments, basically you are irrelevant. Not in a derogatory way, but in an analytical way. It is not a value-added asset that will contribute to CBS' decision making process, nor will it deter most fans that are here to see this issue through to the end. For us we have our facts, and an issue, and the agility of a New Media organization.