As a current Consumer Reports Online subscriber it's obvious to me why I'm willing to pay as much as the print magazine: it's worth more to me. In fact I'd even pay more for online that print in this case. When I want to go find reviews, I don't want to go dig through a pile of print and hope I haven't lost the issue with the review I need, and if I'm a new subscriber to the online service I basically just got all the back issues for free. The online service is so handy I use it for basically every major purchase I make now.
Slashdot Mirror
As a current Consumer Reports Online subscriber it's obvious to me why I'm willing to pay as much as the print magazine: it's worth more to me. In fact I'd even pay more for online that print in this case. When I want to go find reviews, I don't want to go dig through a pile of print and hope I haven't lost the issue with the review I need, and if I'm a new subscriber to the online service I basically just got all the back issues for free. The online service is so handy I use it for basically every major purchase I make now.