Making a Buck Online - Without Ads
A New York Times article hosted by C|Net looks at the unique position of the Consumer Reports website; they're one of the few online resources that gets by completely on subscription fees. They have no ads. One key seems to be valuing their online readers as much as their print readers - and charging both the same amount. "The New York Times and the Los Angeles Times tried charging for some online content, then abandoned the practice. For a decade, however, Consumer Reports has charged Internet readers the same price as print subscribers, currently $26 a year (or $5.99 for a month's online access or $45 a year to get the magazine both in print and on the Web). While the rest of the industry sees print readers as more valuable--because advertisers do--Consumer Reports actually makes more money from readers on its Web site, because it avoids printing, trucking, and mailing costs."
And Consumer Reports also has a reputation of not screwing people on both ends, so its clients are more than willing to pay for the content, be it in print or online. It just shows you the power that good ethics can have.
Even before the whole Kane & Lynch thing with Jeff, they managed to annoy the paying subscribers with an ad for the game to "make your own INSANE trailer". I suppose some adblock would get it, but it's in a place where some interesting stuff can be (like tournaments). When I pay, I want all the ads gone! Kuro5hin had the same problem.
Of all the websites, consumer reports (and in the UK; Which) must be seen as totally seperate from the products they are reviewing.
How good would it be if this edition of Consumer Reports (and its special report on Car safety) was brought to you in association with Ford?
liqbase
and once the reputation is established, if the content is good then I will pay for it no matter what format it comes in (and the web is certainly the easiest)
But consumer reports cannot feature ads like other papers, because it must be, uniquely independent, of the products it reviews. Other newspapers do not necessarily have to be independent.
While it would be nice if others were, I think I prefer paying less, and reading some ads.
that this car maker takes serious actions on Monday/Friday car workers and the car will be a vintage collectible much sooner than any other makes on the market?
Why point to the C-Net version of the article when the original article is freely available online here?
Exactly how effective is online advertising anyway? How many of you have seen an ad for something on a web page and thought "Fantastic! I must click this."
My brain just edits them out anymore - it's the white noise of the internet to me.
Weaselmancer
rediculous.
It is 2007, where is the ubiquitous micropayment scheme we were promised? (and I dont mean PayPal). If such a system existed, I think a lot more websites would be making a lot more money than at present.
"I bless every day that I continue to live, for every day is pure profit."
When I read by "I Know Why the Caged Bird Sings" Maya Angelou I got one thing out of it; you have to be rich to have an opinion. This is why we pay for content from Consumer reports, to make them rich enough so they can have a real and honest judgment about things we buy. This is also why they can afford to make sure no one uses their opinion as an endorsement, they don't want to be soiled by the petty filth of capitalism.
The telling point in the article for me was the implication that leveraging their internet presence took them from losing 7 million a year to being 28 million in the black.
I remember being frustrated at researching a purchase, only to find links to CR articles which I couldn't access. Sans web, I'd have forgotten about CR, or if I remembered, might not have bothered subscribing because the information I wanted was in a back issue, and libraries are free.
What I'd really like to see is a study or report on ad revenue changes based on a site switching dropping required registration, like the NY Times did.
For newspapers the advertisers are their customers. Those are the ones who bring in most of the money. For Consumer Reports, the consumer is the customer.
So all in all what has been proven is that businesses do is look at their customers for income. The time has long gone that the consumer was the newspapers customer.
Don't fight for your country, if your country does not fight for you.
And the website can be kept more up to date.
I thought so, too. Then I read this review of the EEE PC. I was with them right up until this bit:
First, what does "more advanced tasks" actually mean? I could use an EEE PC for programming, ssh access, and, I'm sure, many other things that this reviewer has never heard of.
Second, and most important: Why the fuck are they recommending Windows Vista? I was curious, so I found this other page, with these gems:
And, of course, no mention of the downsides -- of why you'd want to keep XP. (Well, there's a sort of casual mention of "If Vista does nothing for you, you can still buy a new PC with XP", but no mention of the insane number of bugs that still exist in Vista.)
No, it offers four.
Not to bring up the old debate again, but the fact that there is a debate is worth some mention, at least, right?
Doom 3 isn't sophisticated? What about the new Unreal games?
Or did they mean "sophisticated" in the artsy/intellectual sense? As in, say, Neverwinter Nights, Neverball, Wesnoth, and the like?
I'm not claiming the situation is good for Linux gaming. But to claim there are no sophisticated games for it, even if we're all willing to ignore Wine/Cedega, is factually untrue. By "factually untrue", I mean it's in the realm of 2+2=5. Even for very large values of 2, that statement is wrong, and always will be.
No mention that it's free and easy to download/install this software. Oh, and it does seem to support mp3s out of the box.
That's a nonsensical statement. It's "not entirely graphical" in the same way that Windows and OS X are -- I can still run cmd.exe or Terminal. If they mean that you may occasionally have to do things with the commandline, well, that's also untrue -- and they must know this, having used Ubuntu.
If all you do is Web browsing and e-mail and word documents and finances and web development and education and PDF reading and listening to music and creating music and putting music on your iPod and basic camera and photo scanning/editing and CD/DVD burning and scanning/OCR and Skype and instant messaging and IRC..... *inhal
Don't thank God, thank a doctor!
It comes when Ripple http://ripple.sourceforge.net/ reaches critical mass.
Is there another reason to charge as much for the online version as for the print version when, admittedly, their costs are less for the online customers.
If I were an "about to commit" customer, and I have thought about becoming one recently, this would put me off, I would like a good share of the savings passed on to me.
One simple solution:
Print subscription comes with (either a CD version or) an online account, online version is stand alone.
I am sure there must be better possibilities. But if they're happy...
all the best,
drew
FreeMusicPush If you want to see more Free Music made, listen to Free
Some may consider Consumer Reports valuable and trusted, and thus will pay for their information online. On the other hand, papers lose the regional confines when the internet is thrown into the equation, and when there are so many sources for news, international, regional or otherwise, few would subscribe to a paper just to get their particular slant or editorials. That would mean something really unique had to be offered in order to justify paying via subscription.
-The world would be a better place if everyone had a hoverboard
> First, what does "more advanced tasks" actually mean? I could use an EEE PC for programming, ssh
> access, and, I'm sure, many other things that this reviewer has never heard of.
And neither has the intended target audience for the review (or for the EEE PC).
> I'm not claiming the situation is good for Linux gaming. But to claim there are no sophisticated
> games for it, even if we're all willing to ignore Wine/Cedega, is factually untrue. By "factually
> untrue", I mean it's in the realm of 2+2=5. Even for very large values of 2, that statement is
> wrong, and always will be.
It refers to the kind of games the self-declared gamers want to use a box for, rather than the kind of games the intended audience is interested in (flash games, solitaire).
The statement is factually untrue in the sense that "the world is round" is a factually untrue statement in the context of people who believe in a flat Earth (since, to the nerd, only a mathematically perfect sphere would qualify as "round").
Congratulation, you have discovered that consumer report is not written for nerds with autistic tendencies.
> this whole Slashdot article is about them making a buck online, so are they even nonprofit?
Yes, non-profit is a legal term that doesn't involve giving away stuff for free.
And "expert" can also refer to the ability to explain complicated stuff in terms ordinary people can understand.
Why don't you mean PayPal? It seems to be the most logical choice. The only problem I can see with PayPal is that it sucks for small payments since there is a flat fee even for amounts close to $0.
[Sir Garlon] is the marvellest knight that is now living, for he destroyeth many good knights, for he goeth invisible.
http://somafm.com/, the very cool internet radio site, is also completely ad free, and entirely user supported. Of course, there are links to amazon, etc., for every song, so of course the content itself can be considered advertising for the artists, but that's as it should be.
"First, what does "more advanced tasks" actually mean?"
That's pretty clear.
What CR is saying is that if you're smart enough to ask that question, then you should get a better laptop. That is pretty self-evident.
Theit advice is decent for people who are not knowledgeable about computers. It's like if you were buying a washer/dryer. You might not know much, so you just want honest advice that will suit you, not cost too much, and not get you a piece of junk.
If tht's not worth $20-40 a year, I don't know what is.
You were mistaken. Which is odd, since memory shouldn't be a problem for you
It would appear that the America's Test Kitchen people have adopted this business model as well, selling the content from their magazines on the web with some additional web-exclusive enticements. I can imagine they also make a pretty penny off of it. They have a similar reputation to Consumer Reports as a source of unbiased information, although their marketing seems to be getting a bit out of hand as of late.
I have subscribed to Consumer Reports' web site a couple times in the past five years and then cancelled after a month. One time was when I was shopping for an HDTV. I found that they were just too out of date to be useful. With the rate at which high tech gear advances, they have too many gaps and old information in their reviews. Other web sites with faster updates and user reviews are much more useful.
I've also seen them make major errors in their explanation of high tech appliances. About a CD burner they said something along the lines of "It can copy an audio CD but the sound quality will be reduced and the copy cannot be further duplicated."
Historically they have been good for items like cars or dishwashers that have slow product cycles and can be judged on mechanical performance. But I wouldn't trust them for anything involving computers or new technology. (Actually, now that cars and household appliances are being filled with computers, I'm not sure I would trust them for those things either.)
As a current Consumer Reports Online subscriber it's obvious to me why I'm willing to pay as much as the print magazine: it's worth more to me. In fact I'd even pay more for online that print in this case. When I want to go find reviews, I don't want to go dig through a pile of print and hope I haven't lost the issue with the review I need, and if I'm a new subscriber to the online service I basically just got all the back issues for free. The online service is so handy I use it for basically every major purchase I make now.
Uh, aren't there gazillions of "online resources" that get by completely on subscription fees...aka porn? Isn't that the business model of every porn site?
On a less noxious note, that's also the business plan for eMusic and those sorts of sites.
Heck, it's also the business model for iTunes and World of Warcraft. They're not web sites, but they're still online resource.
JTF: In your heart, you know we're right.
If they're going to give me advice which is as laughably wrong to those experts as this "Choosing an OS" advice is to me, I'm not buying.
I would much rather ask someone knowledgeable in that field. And if I just want a "consumer" opinion, those are all over the Internet -- CR is thus obsoleted by the "rate this product" feedback boxes on Newegg and such.
Don't thank God, thank a doctor!
. . . goes CR one better -- they collect subscription fees, and get the content (reviews of contractors and such) from the subscribers who are paying the fees.
One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
As long as Adblock+ works better than Bugmenot, I prefer the ad model.
It is because people know who Consumer Reports is and they can trust them to give honest reviews of products. And price is well worth it to keep them from making the wrong buying decision.
\
Doesn't WoW have in game ads?
One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
And I have to say, it's pretty good when Xorg and the Ubuntu installers do so much for me that even I barely have to touch Xorg. The one time I can remember touching it since Ubuntu is enabling some stuff for Beryl to work, and I don't use Beryl anymore.
Ubuntu does, at least on first install.
That could be read as: "We can get a decent package manager."
Which is more than you can say for, I don't know, any other OS. They may have "more intuitive" ways to install software, although I could debate that quite a bit, but I haven't seen anything else come with anything resembling a Linux package manager.
If you're technically inclined enough to ask that question, you're also qualified to find the friendly desktop things from Ubuntu and install them on Gentoo.
I find the Debian package manager to be one of the reasons Ubuntu's desktop is friendly.
Good luck with that.
But the fact that you are a computer elitist puts you outside the realm of "average Joe". Average Joe doesn't care what build system is used, he just wants to click on something and have it install. Ubuntu does that. He doesn't care whether it's the nVidia drivers or the Xorg configuration tools, he just wants his GUI to work (and doesn't even know it's called a GUI), and guess what? Ubuntu does that, too.
Don't thank God, thank a doctor!
The fact that XP exists, and still works well (compared to Vista), is why no one in their right mind should be recommending Vista.
Never mind that I think they're wrong in their Linux comparison -- they actually recommend buying a dual-core Vista laptop if the EEE PC isn't enough as-is. The sheer number of options between those, even in Windows...
Don't thank God, thank a doctor!
No.
How would you present said ads w/o taking you out of the World of Warcraft?
Spacecard - powered by gonumber.com. Boring, like a toaster, but it works - for some.
O'WONDERWe're working on it.
Part of why people don't want to pay for access to "premium" newspapers is because they can access other "premium" newspapers for free. Why would I pay to read the New York Times when I can access the BBC, CNN, and Foxnews for free? For online charging to work, newspapers need to all illegally collude.
Consumer Reports doesn't have much competition at all, let alone free competition, so they can get away with charging.
They have a very deceptive cancellation policy. If you can believe it.
I bought a 1 month online subscription once, and they put me on recurring payments. And no, I definitely did not authorize it.
Really.
expandfairuse.org
Seems like they have very little competition when compared to newspapers, which maybe why newspapers are not able to charge for there websites.
Perhaps if newspapers were more of a social service like CSR and not pandering to the advertising industry and cutting stuff to the point where news is not researched but gathered from often dubious sources and repeated in every news source as if it was factual.
{ Pillar candles great for when the power fails and you cant see the keyboard..
you should know that Vista is not optimal for anyone right now. Why else would all the companies be reverting to selling XP again?
The fact of the matter is that this laptop isn't exactly geared for hardcore gaming no matter WHICH OS is on it.
For the record installing or not installing Linux isn't an answer to what computer I should buy; Linux as of my last count is still just an operating system that runs on surprise a computer. That said I still agree with your point that was behind it: i love linux; and yes there is some gaming on it; but until the situation gets better I keep an XP partition around for serious gaming.
Buying a Dell with Vista? come on Dell hasn't been a good choice since 2000 or so. Seeing as these are the kind of people who might actually need tech support i cant endorse a company that puts you on 2 hour wait to speak to some guy in India.
I dont get how you can say that everything they said is correct when they made some blatant errors.. There are more than 3 versions of vista out and there always have been. Also as a point of logic, how could you disagree with it if it was correct? You cant disagree with a fact; you can disagree with an opinion. His opinion about gaming is something that can be disagreed upon, both sides have some truth, although I tend to side with them on the gaming issue.
Suggesting that everyone who needs something powerful needs dual core, 1 gig of ram and Vista is a bit suspect. A 3 ghz single core can still hold its own weight. maybe not with vista but runs XP and linux just fine. mac osX ran just fine on single core until they switched over to intel.
"Jazz isn't dead, it just smells funny" ~Frank Zappa
EdelFactor
Yeah right...get by just on subscribers.
Check out Consumer Reports Car Price Service, the biggest scam on the planet. They run a call center out of Montreal to take orders for car pricing information. Basic dealer incentive and holdback info costs you $14/car, and its the same info as any other free website, and it is usually wrong or unavailable. They sell millions of them a year and its nothing but a copycat service or free information already online, and badly managed at that.
Gaming was one part. Vista is my main gripe, but the whole article had an air of dumbing it down -- which is not bad in itself, to a point.
As Einstein says, everything should be made as simple as possible, but no simpler.
Don't thank God, thank a doctor!
Annoying fact: Vista sucks in many, many ways.
If you only play DirectX 10 games, then yeah, Vista is your only choice. Otherwise, you're going to want XP for at least another few years, until MS fixes Vista.
Another fact: We can have this discussion, and points can actually be made for both sides. CR assumes that you're right, and that Vista is the way to go, end of story -- which is simply not true. But I suppose gamers aren't in CR's target market, either. (Just what is CR's target market?)
Don't thank God, thank a doctor!
I assumed (wrongly, it seems) that there would be ads for at least things related to WoW or for Blizzard/Vivendi upsells. I haven't played the game because I am not willing to help support a company that used the DMCA to (try to) shut down an open source hobbyist server project.
One CPU cycle wasted on digital restrictions management is ONE TOO MANY.