People seem to be missing a fundamental point here: Google is not stupid.
The reason that adwords has become such a force in the online world is that they realize that the majority of advertisements are obnoxious and that the key to advertising success is to find the balance between unobtrusive and yet still effective. What makes anyone think they will do anything less for their phone?
Mark my words there will be absolutely no voice ads on the google phone. They realize that will only piss off the end user, and like every single other of their free products, they can just switch to something else. So since it is free, and since there is no lock-in, they will try as hard as they possibly can to make the experience useful.
The key to this phone is that it will be -connected to the internet at all times.- That being said, there really is nothing new about this phone. There will be targeted text ads with an extra emphasis on hyper-localized targeting because of the GPS capabilities. Advertisers, especially local ones, will pay a lot more for an advertisement if they know that you are 500 feet away from their product. So expect to see more 'sponsored links,' gmail adwords, perhaps a few startup display ads, and seamless advertising integration into google maps. Voice ads will kill the phone, they realize this, and they aren't stupid enough to make such a mistake.
Slashdot Mirror
looks cool, but I'll keep my TI-89 version thank you.
People seem to be missing a fundamental point here: Google is not stupid. The reason that adwords has become such a force in the online world is that they realize that the majority of advertisements are obnoxious and that the key to advertising success is to find the balance between unobtrusive and yet still effective. What makes anyone think they will do anything less for their phone? Mark my words there will be absolutely no voice ads on the google phone. They realize that will only piss off the end user, and like every single other of their free products, they can just switch to something else. So since it is free, and since there is no lock-in, they will try as hard as they possibly can to make the experience useful. The key to this phone is that it will be -connected to the internet at all times.- That being said, there really is nothing new about this phone. There will be targeted text ads with an extra emphasis on hyper-localized targeting because of the GPS capabilities. Advertisers, especially local ones, will pay a lot more for an advertisement if they know that you are 500 feet away from their product. So expect to see more 'sponsored links,' gmail adwords, perhaps a few startup display ads, and seamless advertising integration into google maps. Voice ads will kill the phone, they realize this, and they aren't stupid enough to make such a mistake.