I play Eve. There's a wonderful thing that CCP (makers of Eve) sells called "Pilot License Extensions" (PLEX), for about $35 you can get 2 of them, and they sell for about 300 million ISK in game. They give you 30 days of playtime. If you play enough or have an operation that generates an extra 300million isk/month, you basically can play for free, as, from what I understand, you can just continue to apply PLEX to your account every 30 days. You can also buy and sell game time codes which get converted into PLEX, for ISK. CCP has a forum up for it.
So, saying they forfeited 2% of their profits isn't completely true, since presumably many of the accounts could be buying PLEX through the marketplace, and not paying cash to play.
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I play Eve. There's a wonderful thing that CCP (makers of Eve) sells called "Pilot License Extensions" (PLEX), for about $35 you can get 2 of them, and they sell for about 300 million ISK in game. They give you 30 days of playtime. If you play enough or have an operation that generates an extra 300million isk/month, you basically can play for free, as, from what I understand, you can just continue to apply PLEX to your account every 30 days. You can also buy and sell game time codes which get converted into PLEX, for ISK. CCP has a forum up for it. So, saying they forfeited 2% of their profits isn't completely true, since presumably many of the accounts could be buying PLEX through the marketplace, and not paying cash to play.