This is not the first time we have seen research like this. Branding is where the real money is made online. As for adblock with the more savvy user - look for integrated logos, many of these are not blocked easily because they are integrated into the page code or stored on an internal server rather than called from some place like atlas or doubleclick. All in all the belief that clicks are not the end all of campaign performance is a VERY GOOD thing for ad-supported sites. And cookie(ing) and surveys + banner interaction metrics are the way to measure performance in the future.
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This is not the first time we have seen research like this.
Branding is where the real money is made online.
As for adblock with the more savvy user - look for integrated logos, many of these are not blocked easily because they are integrated into the page code or stored on an internal server rather than called from some place like atlas or doubleclick.
All in all the belief that clicks are not the end all of campaign performance is a VERY GOOD thing for ad-supported sites. And cookie(ing) and surveys + banner interaction metrics are the way to measure performance in the future.
or, you could disagree and buy google.