Shows that have good tracked ratings get ratings get canceled, too. (Murder, She Wrote comes to mind) This can happen for many different reasons. All the ones I can think of have to do with advertising. Ratings are the biggest part of what drives ad revenue, but as they say, some ratings points are better than others. MSW's ratings "skewed old" and older people already have ingrained brand loyalty so it got canned even though it ruled its timeslot. Shows can be too expensive to produce (or buy) compared to their ad revenue (heavy effects or actor salaries). Shows can get good ratings and be too controversial for advertisers to stick with it. Shows can also get screwed by network execs moving them around a lot so people don't know when they're on, but that will drive the ratings down. ST:TOS suffered from a number of those problems. If you hear "We just couldn't find a timeslot that worked for the show," that's usually what happened. This doesn't seem to happen as much now as it did AFAIK.
Um, no. Those are needed for correct English spelling. The woman's name is Zoë, not Zoe. It's coöperate, not cooperate. Those aren't umlauts, either. It's called a dieresis.
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Shows that have good tracked ratings get ratings get canceled, too. (Murder, She Wrote comes to mind) This can happen for many different reasons. All the ones I can think of have to do with advertising. Ratings are the biggest part of what drives ad revenue, but as they say, some ratings points are better than others. MSW's ratings "skewed old" and older people already have ingrained brand loyalty so it got canned even though it ruled its timeslot. Shows can be too expensive to produce (or buy) compared to their ad revenue (heavy effects or actor salaries). Shows can get good ratings and be too controversial for advertisers to stick with it. Shows can also get screwed by network execs moving them around a lot so people don't know when they're on, but that will drive the ratings down. ST:TOS suffered from a number of those problems. If you hear "We just couldn't find a timeslot that worked for the show," that's usually what happened. This doesn't seem to happen as much now as it did AFAIK.
Um, no. Those are needed for correct English spelling. The woman's name is Zoë, not Zoe. It's coöperate, not cooperate. Those aren't umlauts, either. It's called a dieresis.