There are copies of lots more Hasbro/Mattel games on Facebook.
Connect Four, Diplomacy, Risk etc.
I don't thing they care unless you have managed to grab so much media attention and and don't forget to mention the ad revenue.
It's probably too late, but if they had some other apps that weren't infringing on Scrabble then they could perhaps walk with that. If Facebook takes down their app they lose all that traffic and ad revenue.
It seems mad to have not tried to get their 500k daily users to adopt some other apps too. This was clearly going to happen one day. Scrabulous has the online traction that Hasbro will find very hard to catch in any way other than legally.
Commenting as an independent board game publisher ( http://www.gifttrap.com/ ) it seems to make sense that they should broaden their offering to reduce their risk,
We'd created a Facebook app in the vein of Free Gifts to help us promote our game which is about exchanging the right virtual gift. It's like Secret Santa but as a board game. Take a look at our app if you are interested
http://apps.new.facebook.com/gifttrap/
Our game preceded the whole virtual gift thing, but it's all about being in the right format at the right time. We've just viewed Free Gifts et al as a great vehicle to promote the concept of "Virtual Gifts" (Unlike the Free Gifts app your friend gets to choose their own gift, the question is will you match. We have turned virtual gifts into a game.)
Hasbro should view Scrabulous as a great vehicle to promote scrabble, but they they have prove their manhood.
On a more serious note our board game got copied by Mega Brands with another game about exchanging gifts. It looks like we won that war simply because we had to greater momentum and an original design.
If Lego didn't beat Mega Brands I didn't fancy my chances.
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There are copies of lots more Hasbro/Mattel games on Facebook. Connect Four, Diplomacy, Risk etc. I don't thing they care unless you have managed to grab so much media attention and and don't forget to mention the ad revenue.
It's probably too late, but if they had some other apps that weren't infringing on Scrabble then they could perhaps walk with that. If Facebook takes down their app they lose all that traffic and ad revenue. It seems mad to have not tried to get their 500k daily users to adopt some other apps too. This was clearly going to happen one day. Scrabulous has the online traction that Hasbro will find very hard to catch in any way other than legally. Commenting as an independent board game publisher ( http://www.gifttrap.com/ ) it seems to make sense that they should broaden their offering to reduce their risk, We'd created a Facebook app in the vein of Free Gifts to help us promote our game which is about exchanging the right virtual gift. It's like Secret Santa but as a board game. Take a look at our app if you are interested http://apps.new.facebook.com/gifttrap/ Our game preceded the whole virtual gift thing, but it's all about being in the right format at the right time. We've just viewed Free Gifts et al as a great vehicle to promote the concept of "Virtual Gifts" (Unlike the Free Gifts app your friend gets to choose their own gift, the question is will you match. We have turned virtual gifts into a game.) Hasbro should view Scrabulous as a great vehicle to promote scrabble, but they they have prove their manhood. On a more serious note our board game got copied by Mega Brands with another game about exchanging gifts. It looks like we won that war simply because we had to greater momentum and an original design. If Lego didn't beat Mega Brands I didn't fancy my chances.