Esquire can only afford to use it as their cover because:
a) Ford Motor Corp. has paid a lot of money to 'sponsor' the cover (thus the Ford Flex ad on the inside flap)
b) they only ran 100,000 copies, versus the normal run somewhere around 500k to 1 million.
c) they used simpler mechanics to turn on and off 'sections' of the paper versus each individual pixel, which requires much more expensive tech.
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Esquire can only afford to use it as their cover because:
a) Ford Motor Corp. has paid a lot of money to 'sponsor' the cover (thus the Ford Flex ad on the inside flap)
b) they only ran 100,000 copies, versus the normal run somewhere around 500k to 1 million.
c) they used simpler mechanics to turn on and off 'sections' of the paper versus each individual pixel, which requires much more expensive tech.