It's no secret that advertising of all kinds is moving online in the form of banner, text, and even video ads. The industry is booming, so it should come as no surprise that as election season draws near, political ads are moving online too. This presents a new challenge to publishers and ad networks trying to sort out their relationships with those ads--for the most part, everyone's interested in being as fair as possible. For example, last August, we posted about our own policy on accepting political ads on Ars (that is, we'll accept them from all legitimate candidates no matter who we like).
Related Stories
This is a continually evolving issue, and now two major figures have weighed in. Google is the first, and has recently posted its own policy on running political ads through its AdSense network. As Peter Greenberger of Google's Elections and Issue Advocacy Team noted on the company's public policy blog, the new policy boils down to five main points. First, each ad must meet the same editorial guidelines as every other AdSense ad. This includes not violating anyone else's copyrights, not promoting "unacceptable alcohol products," not promoting violence against anyone, not promoting counterfeit goods, and the like.
Whatever Steve Jobs' view of reading books on his iPhone, it seems just about everyone else with an interest in gadgets and reading wants to see the iPhone kitted out as the ebook reader of choice. There has been quite a bit of activity since Apple released its Software Developer's Kit (SDK) for the iPhone back in March. So, what's out there for your iPhone today?
As a designer, you use drawings to communicate much more than just the appearance of spaces or objects. Great drawings "set the tone"; they provide a window into the actual experience of your ideas. Drawings also help communicate the state of your design: Where are you in the process? What level of feedback from your clients is appropriate? Is it time to talk about the roof tile, or are you still working out the building massing? Good drawings lead to good conversations, and that leads to better design.
Style Builder lets you take hand-drawn lines (or any other lines you create) and apply them as edges in a SketchUp model. Now you can make your 3D models look like sketches, abstracting out the things you're not ready to discuss, and bringing forward the things you do. Styles you create in Style Builder are also totally unique; no one else will be able to make drawings that look like yours.
Google CEO Eric Schmidt spoke last Thursday at a Natural Resources Defense Council event held at Google offices in New York. The topic for the evening was "Partnership for the Earth: Strategies and Solutions for Energy Security." Eric spoke about Google's Clean Energy 2030 plan and the importance of rebuilding America's energy infrastructure.The speech was followed by a panel discussion featuring Frances Beinecke, President of the Natural Resources Defense Council, Ralph Cavanaugh, co-director of NRDC's energy program, and Dan Reicher, Director of Climate Change and Energy Initiatives at Google.org.
Chatting with webmasters often reveals widespread beliefs that might have been accurate in the past, but are not necessarily up-to-date any more. This was the case when we recently talked to a couple of friends about the structure of a URL. One friend was concerned about using dynamic URLs, since (as she told us) "search engines can't cope with these." Another friend thought that dynamic URLs weren't a problem at all for search engines and that these issues were a thing of the past. One even admitted that he never understood the fuss about dynamic URLs in comparison to static URLs. For us, that was the moment we decided to read up on the topic of dynamic and static URLs. First, let's clarify what we're talking about:What is a static URL?
A static URL is one that does not change, so it typically does not contain any url parameters. It can look like this: http://www.example.com/archive/january.htm. You can search for static URLs on Google by typing filetype:htm in the search field. Updating these kinds of pages can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why webmasters who deal with large, frequently updated sites like online shops, forum communities, blogs or content management systems may use dynamic URLs.
What is a dynamic URL?
If the content of a site is stored in a database and pulled for display on pages on demand, dynamic URLs maybe used. In that case the site serves basically as a template for the content. Usually, a dynamic URL would look something like this: http://code.google.com/p/google-checkout-php-sample-code/issues/detail?id=31. You can spot dynamic URLs by looking for characters like: ? = &. Dynamic URLs have the disadvantage that different URLs can have the same content. So different users might link to URLs with different parameters which have the same content. That's one reason why webmasters sometimes want to rewrite their URLs to static ones.
Should I try to make my dynamic URLs look static?
Following are some key points you should keep in mind while dealing with dynamic URLs:
It's quite hard to correctly create and maintain rewrites that change dynamic URLs to static-looking URLs.
It's much safer to serve us the original dynamic URL and let us handle the problem of detecting and avoiding problematic parameters.
If you want to rewrite your URL, please remove unnecessary parameters while maintaining a dynamic-looking URL.
If you want to serve a static URL instead of a dynamic URL you should create a static equivalent of your content.
Which can Googlebot read better, static or dynamic URLs?
We've come across many webmasters who, like our friend, believed that static or static-looking URLs were an advantage for indexing and ranking their sites. This is based on the presumption that search engines have issues with crawling and analyzing URLs that include session IDs or source trackers. However, as a matter of fact, we at Google have made some progress in both areas. While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.
Let's now look at some of the widespread beliefs concerning dynamic URLs and correct some of the assumptions which spook webmasters.:)Myth: "Dynamic URLs cannot be crawled."
My mom recently sent me a copy of The Last Lecture, a book based on the inspiring talk given by Carnegie Mellon professor Randy Pausch a few months before he passed away. I particularly remember him starting the talk with push-ups; a poignant introduction to the topic of terminal illness.
The Last Lecture was one of the first books we tested on the Barcode Scanner application, a new searching tool available for download on Android-powered phones. Here's how it works: when you open up the application, the screen will show what the phone's built-in camera is seeing. When you line up the camera in front of a book barcode, it will automatically zoom, focus and scan the ISBN - without you even needing to click the shutter. As you can see below, you'll then have the option search the full text of the book on Google Book Search right away.
Here, I'm searching for push to find all the pages that mention push-ups, and they're displayed below the search box.
For students, this could be an easy way to locate that critical passage that the professor was talking about in lecture. Or if you're browsing through the shelves of a bookstore, you could use this application to easily determine whether a book contains the information you're looking for.
This is the first release of this program, so there may be some hiccups. Most of the books supported by this tool were printed in the mid-1990s or later, because it took some time for ISBN barcoding standards to stabilize. And of course, not every book is on Google Book Search. Yet even with these limitations, it's a lot of fun to search through a paper book using your mobile device, and I think the tool opens up new ways to experience printed works.
As information continues to pile up behind the corporate firewall, companies and executives are fast recognizing that effective findability is more than a nice-to-have -- it's a must-have for their business. In fact, in a recent survey by AIIM, 62% of respondents saw findability as "imperative or significant" to their overall business goals and success, while only 5% reported that it wasn't a factor.Findability is a complex problem, and our goal is to provide businesses with a simple solution. That's why we've put together 'Enterprise Findability Without the Complexity' - a look into our philosophy and approach to search for businesses. We've noticed that approaches to findability can vary dramatically, which can have a significant impact on subsequent results. For instance, a traditional architecture, as demonstrated in this video, might include a plethora of servers, such as front-end web servers, index servers, query servers, database servers, and SAN storage. Not to mention load balancing servers, identity servers, disaster recovery servers, patch deployment servers, and volume license management servers. What a mouthful!On the other hand, there is the appliance based model - i.e., one box that does it all. The Google Search Appliance can search 10 million documents with just one box, and pull information together from across a business - whether it lives in a database, intranet, business application or content management system. Not to mention it looks pretty snazzy too.You can read the full document here. We look forward to hearing your thoughts.
Hi, I'm Oliver Oxenham, posting about the National University of Singapore (NUS) Library 3D interior mapping. After investigating a few other development options, we decided to go forward with Google Earth Plugin especially because of its API's ease of use -- there was no need for us to reinvent the wheel in the area of 3D display in the browser and camera movements in a 3D environment.
The NUS library features a few innovative uses of GE plugin as well as Google App Engine. App Engine is the platform that controls all the information you see in this 3D application. We offer our customer an administrative interface to allow them to create their own placemarks (landmarks) within the 3D library as well as choose to make them visible or invisible. The contents of the landmarks are editable. It can display formatted text or even videos. Additionally, customized orientation tours can be created on the fly by the user who only has to select a list of landmarks and arrange them in the order they want the tour to play.
The GE plugin displays a 3D model of the NUS library with the earth covered with a black layer so as to make the model stand out more and avoid distracting the user with unnecessary features. The navigation on the right is automatically generated based on the landmarks created by the user. It allows the viewer to navigate through the library from landmark to landmark.
The application also allows 3D book search. Google App Engine datastore keeps a catalogue of book call numbers and shelf references. When the viewer enters a call number in the search box, the latitude and longitude of the appropriate shelf is retrieved and located in 3D.
All these adds to the fact that we are using the GE plugin for an interior 3D of a building instead of the usual outdoor of an area. We believe that a lot of our implemented features can still be improved and we're working hard to improve them and make them more generic and reusable in the future. We believe 3D interiors can be attractive to some customers.
Slashdot Mirror
It's no secret that advertising of all kinds is moving online in the form of banner, text, and even video ads. The industry is booming, so it should come as no surprise that as election season draws near, political ads are moving online too. This presents a new challenge to publishers and ad networks trying to sort out their relationships with those ads--for the most part, everyone's interested in being as fair as possible. For example, last August, we posted about our own policy on accepting political ads on Ars (that is, we'll accept them from all legitimate candidates no matter who we like). Related Stories This is a continually evolving issue, and now two major figures have weighed in. Google is the first, and has recently posted its own policy on running political ads through its AdSense network. As Peter Greenberger of Google's Elections and Issue Advocacy Team noted on the company's public policy blog, the new policy boils down to five main points. First, each ad must meet the same editorial guidelines as every other AdSense ad. This includes not violating anyone else's copyrights, not promoting "unacceptable alcohol products," not promoting violence against anyone, not promoting counterfeit goods, and the like.
Whatever Steve Jobs' view of reading books on his iPhone, it seems just about everyone else with an interest in gadgets and reading wants to see the iPhone kitted out as the ebook reader of choice. There has been quite a bit of activity since Apple released its Software Developer's Kit (SDK) for the iPhone back in March. So, what's out there for your iPhone today?
As a designer, you use drawings to communicate much more than just the appearance of spaces or objects. Great drawings "set the tone"; they provide a window into the actual experience of your ideas. Drawings also help communicate the state of your design: Where are you in the process? What level of feedback from your clients is appropriate? Is it time to talk about the roof tile, or are you still working out the building massing? Good drawings lead to good conversations, and that leads to better design. Style Builder lets you take hand-drawn lines (or any other lines you create) and apply them as edges in a SketchUp model. Now you can make your 3D models look like sketches, abstracting out the things you're not ready to discuss, and bringing forward the things you do. Styles you create in Style Builder are also totally unique; no one else will be able to make drawings that look like yours.
Google CEO Eric Schmidt spoke last Thursday at a Natural Resources Defense Council event held at Google offices in New York. The topic for the evening was "Partnership for the Earth: Strategies and Solutions for Energy Security." Eric spoke about Google's Clean Energy 2030 plan and the importance of rebuilding America's energy infrastructure.The speech was followed by a panel discussion featuring Frances Beinecke, President of the Natural Resources Defense Council, Ralph Cavanaugh, co-director of NRDC's energy program, and Dan Reicher, Director of Climate Change and Energy Initiatives at Google.org.
Chatting with webmasters often reveals widespread beliefs that might have been accurate in the past, but are not necessarily up-to-date any more. This was the case when we recently talked to a couple of friends about the structure of a URL. One friend was concerned about using dynamic URLs, since (as she told us) "search engines can't cope with these." Another friend thought that dynamic URLs weren't a problem at all for search engines and that these issues were a thing of the past. One even admitted that he never understood the fuss about dynamic URLs in comparison to static URLs. For us, that was the moment we decided to read up on the topic of dynamic and static URLs. First, let's clarify what we're talking about: What is a static URL? A static URL is one that does not change, so it typically does not contain any url parameters. It can look like this: http://www.example.com/archive/january.htm. You can search for static URLs on Google by typing filetype:htm in the search field. Updating these kinds of pages can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why webmasters who deal with large, frequently updated sites like online shops, forum communities, blogs or content management systems may use dynamic URLs. What is a dynamic URL? If the content of a site is stored in a database and pulled for display on pages on demand, dynamic URLs maybe used. In that case the site serves basically as a template for the content. Usually, a dynamic URL would look something like this: http://code.google.com/p/google-checkout-php-sample-code/issues/detail?id=31. You can spot dynamic URLs by looking for characters like: ? = &. Dynamic URLs have the disadvantage that different URLs can have the same content. So different users might link to URLs with different parameters which have the same content. That's one reason why webmasters sometimes want to rewrite their URLs to static ones. Should I try to make my dynamic URLs look static? Following are some key points you should keep in mind while dealing with dynamic URLs:
Which can Googlebot read better, static or dynamic URLs? We've come across many webmasters who, like our friend, believed that static or static-looking URLs were an advantage for indexing and ranking their sites. This is based on the presumption that search engines have issues with crawling and analyzing URLs that include session IDs or source trackers. However, as a matter of fact, we at Google have made some progress in both areas. While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static. Let's now look at some of the widespread beliefs concerning dynamic URLs and correct some of the assumptions which spook webmasters. :)
Myth: "Dynamic URLs cannot be crawled."
The Last Lecture was one of the first books we tested on the Barcode Scanner application, a new searching tool available for download on Android-powered phones. Here's how it works: when you open up the application, the screen will show what the phone's built-in camera is seeing. When you line up the camera in front of a book barcode, it will automatically zoom, focus and scan the ISBN - without you even needing to click the shutter. As you can see below, you'll then have the option search the full text of the book on Google Book Search right away.
Here, I'm searching for push to find all the pages that mention push-ups, and they're displayed below the search box.
For students, this could be an easy way to locate that critical passage that the professor was talking about in lecture. Or if you're browsing through the shelves of a bookstore, you could use this application to easily determine whether a book contains the information you're looking for.
This is the first release of this program, so there may be some hiccups. Most of the books supported by this tool were printed in the mid-1990s or later, because it took some time for ISBN barcoding standards to stabilize. And of course, not every book is on Google Book Search. Yet even with these limitations, it's a lot of fun to search through a paper book using your mobile device, and I think the tool opens up new ways to experience printed works.
As information continues to pile up behind the corporate firewall, companies and executives are fast recognizing that effective findability is more than a nice-to-have -- it's a must-have for their business. In fact, in a recent survey by AIIM, 62% of respondents saw findability as "imperative or significant" to their overall business goals and success, while only 5% reported that it wasn't a factor.Findability is a complex problem, and our goal is to provide businesses with a simple solution. That's why we've put together 'Enterprise Findability Without the Complexity' - a look into our philosophy and approach to search for businesses. We've noticed that approaches to findability can vary dramatically, which can have a significant impact on subsequent results. For instance, a traditional architecture, as demonstrated in this video, might include a plethora of servers, such as front-end web servers, index servers, query servers, database servers, and SAN storage. Not to mention load balancing servers, identity servers, disaster recovery servers, patch deployment servers, and volume license management servers. What a mouthful!On the other hand, there is the appliance based model - i.e., one box that does it all. The Google Search Appliance can search 10 million documents with just one box, and pull information together from across a business - whether it lives in a database, intranet, business application or content management system. Not to mention it looks pretty snazzy too.You can read the full document here. We look forward to hearing your thoughts.
Hi, I'm Oliver Oxenham, posting about the National University of Singapore (NUS) Library 3D interior mapping. After investigating a few other development options, we decided to go forward with Google Earth Plugin especially because of its API's ease of use -- there was no need for us to reinvent the wheel in the area of 3D display in the browser and camera movements in a 3D environment. The NUS library features a few innovative uses of GE plugin as well as Google App Engine. App Engine is the platform that controls all the information you see in this 3D application . We offer our customer an administrative interface to allow them to create their own placemarks (landmarks) within the 3D library as well as choose to make them visible or invisible. The contents of the landmarks are editable. It can display formatted text or even videos. Additionally, customized orientation tours can be created on the fly by the user who only has to select a list of landmarks and arrange them in the order they want the tour to play. The GE plugin displays a 3D model of the NUS library with the earth covered with a black layer so as to make the model stand out more and avoid distracting the user with unnecessary features. The navigation on the right is automatically generated based on the landmarks created by the user. It allows the viewer to navigate through the library from landmark to landmark. The application also allows 3D book search . Google App Engine datastore keeps a catalogue of book call numbers and shelf references. When the viewer enters a call number in the search box, the latitude and longitude of the appropriate shelf is retrieved and located in 3D. All these adds to the fact that we are using the GE plugin for an interior 3D of a building instead of the usual outdoor of an area. We believe that a lot of our implemented features can still be improved and we're working hard to improve them and make them more generic and reusable in the future. We believe 3D interiors can be attractive to some customers.