I take it you've pretty polled everyone on the planet to establish the validity of your assertion that 'people' (all 6.5 billion of us) know all about GNU, Linux, and all of their options, and have made a considered decision to buy Windows. Instead, I think it is far more likely (admittedly I haven't individuality asked everyone in the universe as you have) that aside from the set of measure zero of technically savvy users, most people have no clue that they have options. And that's the problem these people were trying to address.
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I take it you've pretty polled everyone on the planet to establish the validity of your assertion that 'people' (all 6.5 billion of us) know all about GNU, Linux, and all of their options, and have made a considered decision to buy Windows. Instead, I think it is far more likely (admittedly I haven't individuality asked everyone in the universe as you have) that aside from the set of measure zero of technically savvy users, most people have no clue that they have options. And that's the problem these people were trying to address.