Actually, if you look closely at http://fora.zaatar.org/ravi/bender/print.php_files/pussing01.jpg it sure looks like they at least tried to get it in there.
Looks like the original estimate might have been a tad bit optimistic (shocker!). From Buffington's comments after his original posting:
And so far, my estimates on click through rates are way off. Like, I was smoking crack off. It's too early to tell at this point because Google doesn't give you specific ad stats until three days of data exists, but my guess is that current click through rates are a little over a $1.00. That suggests either two things - my estimates on what advertisers spend is way off, or that Google takes an insane cut. I'm inclined to think the former.
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Actually, if you look closely at http://fora.zaatar.org/ravi/bender/print.php_files /pussing01.jpg it sure looks like they at least tried to get it in there.
And so far, my estimates on click through rates are way off. Like, I was smoking crack off. It's too early to tell at this point because Google doesn't give you specific ad stats until three days of data exists, but my guess is that current click through rates are a little over a $1.00. That suggests either two things - my estimates on what advertisers spend is way off, or that Google takes an insane cut. I'm inclined to think the former.
(http://www.michaelbuffington.com/archives/2005/02 /the_grand_expir.html):