If they insist on it only mattering how much advertising you watch then shouldn't they be rating it as show per advertisement minute? It would even allow the studios to do interesting analysis like, is it worth it to have a 30-minute show that's only got 3 minutes of ads rather than the standard 8 since it increases viewership to unforeseen heights? (Not likely, actually, but still an interesting question.)
Also, shouldn't they care about per ad-minute per ad as well? I mean, I figure there's some reinforcement value to watching the same advertisement twice but the same commercial three times in a row (it has happened when I still watched normal broadcast TV) when I've seen it 20 times that week probably doesn't help that much.
Also, shouldn't the execs care that advertising on Hulu can be far more directed? For example, if I actually rate that I really liked the trailer for Movie X and actually go watch Movie X after seeing the trailer on Hulu it'd be cool if Hulu gave me more trailers for movies like Movie X (Netflix-style like here). And if I'm repeatedly marking down Product Y since it's a food in a category I don't eat can I please get not only no more adverts for Product Y but also no more product Y-2?
I mean, we give them the perfect medium for directing advertising directly at as to maximize its effect and they just sneer at it. When will they learn?
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If they insist on it only mattering how much advertising you watch then shouldn't they be rating it as show per advertisement minute? It would even allow the studios to do interesting analysis like, is it worth it to have a 30-minute show that's only got 3 minutes of ads rather than the standard 8 since it increases viewership to unforeseen heights? (Not likely, actually, but still an interesting question.) Also, shouldn't they care about per ad-minute per ad as well? I mean, I figure there's some reinforcement value to watching the same advertisement twice but the same commercial three times in a row (it has happened when I still watched normal broadcast TV) when I've seen it 20 times that week probably doesn't help that much. Also, shouldn't the execs care that advertising on Hulu can be far more directed? For example, if I actually rate that I really liked the trailer for Movie X and actually go watch Movie X after seeing the trailer on Hulu it'd be cool if Hulu gave me more trailers for movies like Movie X (Netflix-style like here). And if I'm repeatedly marking down Product Y since it's a food in a category I don't eat can I please get not only no more adverts for Product Y but also no more product Y-2? I mean, we give them the perfect medium for directing advertising directly at as to maximize its effect and they just sneer at it. When will they learn?
Can we replicate this and add information to the current to transport information faster than the speed of light? (The real problem.)