Studios love 3D because they can charge 150% of normal ticket prices.
Studios also need to innovate something to get people back in the theaters.
It's much cheaper for the consumer to invest in a 50" HDTV (which they'll use for TV and games anyway).
Then wait for the sheep to...
pay $15-10 per person + $8 Coke + $10 popcorn,
wait in line to get a decent seat, and
hope there are no inconsiderate people talking or throwing popcorn.
Read reviews from the sheep (not paid critics), wait a few months for the DVD, bluray release or a netflix stream.
Then watch in the comfort of your own home have have a nice home cooked meal or a $5 pizza!
I admit that I am one of those sheep occasionally, but I wait for films that I know I'll like, and I don't buy the popcorn.
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Studios love 3D because they can charge 150% of normal ticket prices. Studios also need to innovate something to get people back in the theaters. It's much cheaper for the consumer to invest in a 50" HDTV (which they'll use for TV and games anyway). Then wait for the sheep to ...
pay $15-10 per person + $8 Coke + $10 popcorn,
wait in line to get a decent seat, and
hope there are no inconsiderate people talking or throwing popcorn.
Read reviews from the sheep (not paid critics), wait a few months for the DVD, bluray release or a netflix stream.
Then watch in the comfort of your own home have have a nice home cooked meal or a $5 pizza!
I admit that I am one of those sheep occasionally, but I wait for films that I know I'll like, and I don't buy the popcorn.