Yeah, and it's not just the EU. Check out this from the Grok at Industry Standard: "But it was Andy Grove who made the most unexpected news, though few outlets emphasized it. In testimony before the Joint Economic Committee, the Intel chairman lent his support to taxes on Net-purchased goods and to stronger privacy legislation. The Wall Street Journal led with Grove in its piece about the hearings, and the Washington Post noted his remarks at the end of its piece. "
Taxes are on their way. Buy now while the web is still unregulated.
Advertising works. More advertising (than you competitors) works better. Therefore companies are in an arms race to each do more advertising than everyone else.
Thank god it works, it's what keeps all this cool free content going on the web. I like my free email, my favourite sites, my free newsletters. Without brands, there'd be no free TV or radio either. And we can easily choose not to buy logos.
Exactly. So you can belong to the group that doesn't buy things with logos on, and I'll be a label slut.
It actually helps me to communicate with people, a tribal design if you like. There's really nothing new about symbolising things with simple shapes, Christians have been doing it for centuries. They recognised the power of a brand and used it to spread round the world.
Logos are not simply about branding. They are aspirational, they are a shorthand for what the wearer/user wants others to think of them, and what they would like to think of themselves. If I buy Nike, it's because I want to feel sporty and a bit rebellious because I like their guerilla marketing tactics. If I buy Prada, it's because I want to feel fashionable and to be admired by people who recognise the brand. If somebody doesn't recognise it, then by definition I don't care about impressing them. It makes me feel like an insider. If I use linux instead of M*crosoft, it may be because it's a superior operating system - or it may be because I want to be in with you guys. And you can bet that I'll be buying a tux t-shirt over at Think Geek and will wear that logo with pride. But guess what - Andover get the money! Not Linus or the other open sourcerers! It's not just the simple spread of the brand that marketing spends all that money on, it's building the image to go with it. And we can kid ourselves that we are too sophisticated or cynical to be manipulated by the aspirational aspect - but we do it every time we make a purchasing decision.
So let me get this straight. A story, posted on Yahoo three weeks ago, has suddenly become News For Nerds. Why? Let me guess - if it were Disney going after people posting cartoons,/. wouldn't give a flying fsck. This is hardly web shattering, so why not save the jerking off for usenet. Slashdot is supposed to be Stuff That Matters.
According to the FT.com piece: "Boo.com co-founder Ernst Malmsten told The Financial Times that he wished the company had kept stronger control of costs. "We have been too visionary," Malmsten said." Obviously the rest of us are just too hung up on that whole usability/profitability thang.
Slashdot Mirror
Yeah, and it's not just the EU. Check out this from the Grok at Industry Standard:
"But it was Andy Grove who made the most unexpected news, though few outlets emphasized it. In testimony before the Joint Economic Committee, the Intel chairman lent his support to taxes on Net-purchased goods and to stronger privacy legislation. The Wall Street Journal led with Grove in its piece about the hearings, and the Washington Post noted his remarks at the end of its piece. "
Taxes are on their way. Buy now while the web is still unregulated.
Yeah, I loved the Nike swoosh footprint on the moon. Oh God, Nike again! Their brand recognition has really been /.ed today.
Advertising works. More advertising (than you competitors) works better. Therefore companies are in an arms race to each do more advertising than everyone else.
Thank god it works, it's what keeps all this cool free content going on the web. I like my free email, my favourite sites, my free newsletters. Without brands, there'd be no free TV or radio either. And we can easily choose not to buy logos.
Exactly. So you can belong to the group that doesn't buy things with logos on, and I'll be a label slut.
It actually helps me to communicate with people, a tribal design if you like. There's really nothing new about symbolising things with simple shapes, Christians have been doing it for centuries. They recognised the power of a brand and used it to spread round the world.
Logos are not simply about branding. They are aspirational, they are a shorthand for what the wearer/user wants others to think of them, and what they would like to think of themselves. If I buy Nike, it's because I want to feel sporty and a bit rebellious because I like their guerilla marketing tactics. If I buy Prada, it's because I want to feel fashionable and to be admired by people who recognise the brand. If somebody doesn't recognise it, then by definition I don't care about impressing them. It makes me feel like an insider. If I use linux instead of M*crosoft, it may be because it's a superior operating system - or it may be because I want to be in with you guys. And you can bet that I'll be buying a tux t-shirt over at Think Geek and will wear that logo with pride. But guess what - Andover get the money! Not Linus or the other open sourcerers! It's not just the simple spread of the brand that marketing spends all that money on, it's building the image to go with it. And we can kid ourselves that we are too sophisticated or cynical to be manipulated by the aspirational aspect - but we do it every time we make a purchasing decision.
Why not join ICANN At Large so you can see what the hell they're doing? I did. http://members.icann.org/join_now.htm
So let me get this straight. A story, posted on Yahoo three weeks ago, has suddenly become News For Nerds. Why? Let me guess - if it were Disney going after people posting cartoons, /. wouldn't give a flying fsck. This is hardly web shattering, so why not save the jerking off for usenet. Slashdot is supposed to be Stuff That Matters.
According to the FT.com piece: "Boo.com co-founder Ernst Malmsten told The Financial Times that he wished the company had kept stronger control of costs. "We have been too visionary," Malmsten said." Obviously the rest of us are just too hung up on that whole usability/profitability thang.