Changing a company name can really work well in the long-term for the business. Sure, right now we all realise that Altria is Phillip Morris and the Claria is really Gator. But, in a few years will we remember that these companies once had *bad* reputations?
I think a sterling example of a successful name chane is the airline AirTran. Sounds like a nice, successful, safe airline, right? Ah, but we forget that AirTran was formerly known as ValuJet. You'd never be caught dead flying ValuJet after its tragedy in Florida. But, sure, you'll fly AirTran because you haven't heard anything bad about it!
So, just wait a few years until *Claria* somehow gets some good PR. Most will forget about its Gator past and assume its a new reputable company.
Slashdot Mirror
Changing a company name can really work well in the long-term for the business. Sure, right now we all realise that Altria is Phillip Morris and the Claria is really Gator. But, in a few years will we remember that these companies once had *bad* reputations?
I think a sterling example of a successful name chane is the airline AirTran. Sounds like a nice, successful, safe airline, right? Ah, but we forget that AirTran was formerly known as ValuJet. You'd never be caught dead flying ValuJet after its tragedy in Florida. But, sure, you'll fly AirTran because you haven't heard anything bad about it!
So, just wait a few years until *Claria* somehow gets some good PR. Most will forget about its Gator past and assume its a new reputable company.
Of course if they mail it through the USPS it may be considered fraud.
Just send it via FedEx or UPS and they don't have to worry about any USPS fraud. The SCO folks have smart lawyers - they're not going to send it USPS.