I remember buying my Tannoy speakers and in the box was a leaflet about how to set them up. At the back it said:
If it sounds good, it is good.
The point is that sure, an audio consultant is going to pick up subtle variations in quality between the different formats but they're attuned to that. For the ordinary Jane or Joe mp3, ogg or whatever are fine. My audio files sound fine to me and I see no reason to change the formats I use because an expert hears something I can't.
Think of it like this. When you read a magazine, it's for the content. When you watch TV it's for the show. When you go to the movies it's for the feature (a few trailers the exception). The point is that the advertising in these mediums isn't designed to make you rush out and buy Product X there and then.
The advertisers realise that they aren't going to force you out of your seat, instead they're playing the game of brand awareness. They raise the profile of the advertiser. Go to the store to buy shampoo, are you going to go for the one you've never heard of or the one advertised by the Friends star in 30 slots a night? Chances are the latter.
Applying this to the net it seems that most advertisers are too keen to try and drag you off to another site. The click-thru is the online equivalent of getting you out of your seat and down to the mall. Thing is, you're comfortable in your seat, so why move? That's why click-thru rates are so poor.
Advertisers would do well to treat their online advertising as they treat their conventional ads and focus on building their brands rather than the quick sale. The likes of Yahoo! can aid this by helping the advertisers get a better sense of the demographic they can bring to them. Maybe then the big bucks will start rolling again.
Slashdot Mirror
Think of it like this. When you read a magazine, it's for the content. When you watch TV it's for the show. When you go to the movies it's for the feature (a few trailers the exception). The point is that the advertising in these mediums isn't designed to make you rush out and buy Product X there and then.
The advertisers realise that they aren't going to force you out of your seat, instead they're playing the game of brand awareness. They raise the profile of the advertiser. Go to the store to buy shampoo, are you going to go for the one you've never heard of or the one advertised by the Friends star in 30 slots a night? Chances are the latter.
Applying this to the net it seems that most advertisers are too keen to try and drag you off to another site. The click-thru is the online equivalent of getting you out of your seat and down to the mall. Thing is, you're comfortable in your seat, so why move? That's why click-thru rates are so poor.
Advertisers would do well to treat their online advertising as they treat their conventional ads and focus on building their brands rather than the quick sale. The likes of Yahoo! can aid this by helping the advertisers get a better sense of the demographic they can bring to them. Maybe then the big bucks will start rolling again.