I don't really think the DotComs were as bad as many here think.
(Dodges a few bricks)
What happened? A lot of business types had the same thought - here is a new communication channel, a whole new environment where money hasn't been made. It's like Sid Meyer's Civilization, round 1! We have to expand! expand! expand! Let's make some settlers!
They were able to convince the banks, and got the venture capital (based on "sucesses" like Yahoo!). Those "in the know" bought stock, then the media picked up on it, and everyone was buying stock - soon, you get dot-com billionares, which always makes a good story.
Those commericals made you laugh, but you couldn't say who they were for five minutes later. What you did notice, and you mon and grandma noticed, was that most had a web address, and they needed a com-pu-ter to look up those addresses. The media, wanting to jump on the trend that was making them lots of money in advertising, followed suit. Soon, you couldn't watch Wheel of Fortune or the local news without seeing a URL.
I've been into computers for over 15 years (about the time I had the skills to type on a keyboard), and I've been saying how good they are all that time - but it wasn't until the dotcoms came along that my mom, my aunt, and my grandma were all asking me how to use them, that my wife (the coordinator at the literacy office in Tulsa's library system) could say that computer literacy was an important component of literacy, and not be laughed down, but instead given more money to buy computers! She is now teaching folks who are just learning to read how to use a computer, and giving them the confidence they need to keep learning. (Please, no AOL jokes - these folks know the importance of spell check and editing).
If it wasn't for those dotcoms shoving the idea of the internet into every person's mind, I would still be looking at ISDN for broadband, and I'd be making a trip a week to the local bank rather than banking online. All that media hype made traditional business offer their services online, which made it possible to upgrade the infrastructure to take the load. Universities and rich computer types can only go so far - you really need the public behind it to make universal, reliable broadband possible.
Even SlashDot would be in trouble if it was two kids in their dorm room. The popularity of the site would be limited by their resources, instead of getting constant hardware upgrades funded by ad dollars.
I think without the dotcoms, we would be about 5 years behind, surfing at 56K from home, because the guys at work can't justify internet connections. Of course, now that we're here, we can afford to eject some of the booster rockets. It will be an interesting future.
Dan Simmons may be a good writer, but he's not a prophet - it's his opinion that AI wouldn't be able to answer those questions.
Remember, another science fiction writer tackled the same subject, and his computer was able to come up with an answer. Maybe some will question Douglas Adams reasoning, but 42 seems as good an answer as any.
Re:Apples and eyeballs
on
The Regulon
·
· Score: 1
That's media's weak point. Media exists to be consumed - otherwise, it fails, both in purpose and financially.
Children have no immunity. They are hard-wired to absorb everything that surrounds them, and it helps form the neural passageways that make them who they are. This is where parents can have an effect, by directing the children's senses to correct things. Even a little proding will result in positive effects, and the children will seek out more for themselves.
As they become older, they become better consumers, realizing a little how the media sources are not always benevolent. I remember as early as grade school being taught the basics of advertising, and how effective techniques (bandwagon, celebrity endorsement, etc.) are not always logically consistant. Kids should probably get a media class early in life, the earlier the better.
Soon, the tricks become transparent. They recognize simple trends (Gap trying to make products look cool, Coke associating their product with a catchy tune), and they become less effective. Media that once worked becomes less effective (remember the Hanna-Barbara shorts that were always the same? Hawkman confronts enemy, gets caught, bird saves, Hawkman is victorious. Or how about the fill-in-the-blank Scooby Doo plots?). Even when the media recognizes the consumer is getting smarter, they still have a hard time (Sprite still tries celebrity endorsement, but refers to the fact that they are doing it, and it hasn't worked on me yet).
Eventually, we become the Regulons. We walk out of the room during commercials. We play drinking games around product placement. We buy the same product for less at the off-brand store. We create content, instead of consuming it. We create products like the TiVo to eliminate comercials, or SlashDot, which bars the most annoying of ads.
They try harder and harder (creating Java game commercials, million-dollar superbowl spots, advertisements on bannanas, chalk drawings), but we get smarter and smarter. They will survive, since there is always the unaware to fall into the trap, but there are some predators out there, and some of them have a moral obligation to educate others.
Slashdot Mirror
(Dodges a few bricks)
What happened? A lot of business types had the same thought - here is a new communication channel, a whole new environment where money hasn't been made. It's like Sid Meyer's Civilization, round 1! We have to expand! expand! expand! Let's make some settlers!
They were able to convince the banks, and got the venture capital (based on "sucesses" like Yahoo!). Those "in the know" bought stock, then the media picked up on it, and everyone was buying stock - soon, you get dot-com billionares, which always makes a good story.
Those commericals made you laugh, but you couldn't say who they were for five minutes later. What you did notice, and you mon and grandma noticed, was that most had a web address, and they needed a com-pu-ter to look up those addresses. The media, wanting to jump on the trend that was making them lots of money in advertising, followed suit. Soon, you couldn't watch Wheel of Fortune or the local news without seeing a URL.
I've been into computers for over 15 years (about the time I had the skills to type on a keyboard), and I've been saying how good they are all that time - but it wasn't until the dotcoms came along that my mom, my aunt, and my grandma were all asking me how to use them, that my wife (the coordinator at the literacy office in Tulsa's library system) could say that computer literacy was an important component of literacy, and not be laughed down, but instead given more money to buy computers! She is now teaching folks who are just learning to read how to use a computer, and giving them the confidence they need to keep learning. (Please, no AOL jokes - these folks know the importance of spell check and editing).
If it wasn't for those dotcoms shoving the idea of the internet into every person's mind, I would still be looking at ISDN for broadband, and I'd be making a trip a week to the local bank rather than banking online. All that media hype made traditional business offer their services online, which made it possible to upgrade the infrastructure to take the load. Universities and rich computer types can only go so far - you really need the public behind it to make universal, reliable broadband possible.
Even SlashDot would be in trouble if it was two kids in their dorm room. The popularity of the site would be limited by their resources, instead of getting constant hardware upgrades funded by ad dollars.
I think without the dotcoms, we would be about 5 years behind, surfing at 56K from home, because the guys at work can't justify internet connections. Of course, now that we're here, we can afford to eject some of the booster rockets. It will be an interesting future.
Dan Simmons may be a good writer, but he's not a prophet - it's his opinion that AI wouldn't be able to answer those questions.
Remember, another science fiction writer tackled the same subject, and his computer was able to come up with an answer. Maybe some will question Douglas Adams reasoning, but 42 seems as good an answer as any.
That's media's weak point. Media exists to be consumed - otherwise, it fails, both in purpose and financially.
Children have no immunity. They are hard-wired to absorb everything that surrounds them, and it helps form the neural passageways that make them who they are. This is where parents can have an effect, by directing the children's senses to correct things. Even a little proding will result in positive effects, and the children will seek out more for themselves.
As they become older, they become better consumers, realizing a little how the media sources are not always benevolent. I remember as early as grade school being taught the basics of advertising, and how effective techniques (bandwagon, celebrity endorsement, etc.) are not always logically consistant. Kids should probably get a media class early in life, the earlier the better.
Soon, the tricks become transparent. They recognize simple trends (Gap trying to make products look cool, Coke associating their product with a catchy tune), and they become less effective. Media that once worked becomes less effective (remember the Hanna-Barbara shorts that were always the same? Hawkman confronts enemy, gets caught, bird saves, Hawkman is victorious. Or how about the fill-in-the-blank Scooby Doo plots?). Even when the media recognizes the consumer is getting smarter, they still have a hard time (Sprite still tries celebrity endorsement, but refers to the fact that they are doing it, and it hasn't worked on me yet).
Eventually, we become the Regulons. We walk out of the room during commercials. We play drinking games around product placement. We buy the same product for less at the off-brand store. We create content, instead of consuming it. We create products like the TiVo to eliminate comercials, or SlashDot, which bars the most annoying of ads.
They try harder and harder (creating Java game commercials, million-dollar superbowl spots, advertisements on bannanas, chalk drawings), but we get smarter and smarter. They will survive, since there is always the unaware to fall into the trap, but there are some predators out there, and some of them have a moral obligation to educate others.
Why not join us?