Anyways, this is a common practice in marketing now. Look at Apple. Everything begins with "Power" or "I." Companies like Compaq (iPaq) steal from this popularity. When nVidia started calling their 3D chips GPUs, so did everyone else.
The rule is: If you can't steal the name, come up with something that's almost the same.
I don't mean to start a war over people's favorite processors, but Intel chips have conistantly shown themselves to be faster than both PPC chips (Yes, I've run Photoshop. Altivec only works for some fo those filters. Blatantly false advertising, in my opinion.) and AMD chips. I've run the benchmarks myself. And if you throw into the equation that Intel chips don't nearly have as many bugs with them (Pentium 60 chips, aside) as AMD chips, you can understand why I expect a whole lot from the upcoming 64-bit architecture (as opposed to a revamped Athlon chip.) It may be a longer wait, but I'm sure it'll be worth it.
Intel started that whole game with adding MMX Technology (R) to their chips. It made everyone think that, somehow, they were getting something entirely different with the Pentium chips because MMX was this magical add-on that no one else had.
Suddeny Cyrix (you remember them don't you) chips started coming out with MX technology. AMD, if I remember correctly started licensing MMX for a while and finally came out with 3DNow.
Now every peice of hardware you buy comes with magical tweaks. Hard drives, video cards, and even motherboards -- they all come in brightly colored boxes with completely unrelated pictures on them flouting "Proprietary Brand Useless Features (R)" If you're going to blame someone for being lame, blame Intel. (Of course, I'd also blame Microsoft, who touts useless or standard features as being "innovative")
This is obviously a power move on the side of AMD. However, people that know about Sledgehammer also know about Intel's new 64-bit architecture. Though this might be of interest to some, the only people who really care are developers, and I'm sure they're going to wait for Intel's superior offering. Now that AMD's made the first move, it puts pressure on Intel to quicken the pace a bit. I think this is the first step to putting more powerful computers out onto the market. The next six months or so are going to see computing have a brand new facelift, what with the court cases with the RIAA, MPAA, this race for the 64-bit chip, and the massive popularity that Linux is gaining. These are exciting times, indeed.
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Intel did the exact same thing.
Anyways, this is a common practice in marketing now. Look at Apple. Everything begins with "Power" or "I." Companies like Compaq (iPaq) steal from this popularity. When nVidia started calling their 3D chips GPUs, so did everyone else.
The rule is: If you can't steal the name, come up with something that's almost the same.
You can't really just point your finger at AMD.
I don't mean to start a war over people's favorite processors, but Intel chips have conistantly shown themselves to be faster than both PPC chips (Yes, I've run Photoshop. Altivec only works for some fo those filters. Blatantly false advertising, in my opinion.) and AMD chips. I've run the benchmarks myself. And if you throw into the equation that Intel chips don't nearly have as many bugs with them (Pentium 60 chips, aside) as AMD chips, you can understand why I expect a whole lot from the upcoming 64-bit architecture (as opposed to a revamped Athlon chip.) It may be a longer wait, but I'm sure it'll be worth it.
Intel started that whole game with adding MMX Technology (R) to their chips. It made everyone think that, somehow, they were getting something entirely different with the Pentium chips because MMX was this magical add-on that no one else had.
Suddeny Cyrix (you remember them don't you) chips started coming out with MX technology. AMD, if I remember correctly started licensing MMX for a while and finally came out with 3DNow.
Now every peice of hardware you buy comes with magical tweaks. Hard drives, video cards, and even motherboards -- they all come in brightly colored boxes with completely unrelated pictures on them flouting "Proprietary Brand Useless Features (R)" If you're going to blame someone for being lame, blame Intel. (Of course, I'd also blame Microsoft, who touts useless or standard features as being "innovative")
This is obviously a power move on the side of AMD. However, people that know about Sledgehammer also know about Intel's new 64-bit architecture. Though this might be of interest to some, the only people who really care are developers, and I'm sure they're going to wait for Intel's superior offering. Now that AMD's made the first move, it puts pressure on Intel to quicken the pace a bit. I think this is the first step to putting more powerful computers out onto the market. The next six months or so are going to see computing have a brand new facelift, what with the court cases with the RIAA, MPAA, this race for the 64-bit chip, and the massive popularity that Linux is gaining. These are exciting times, indeed.