Sorry to say, some of them are. Sure there are a lot of small abusers but, as the article points out, counterfeiting licensed product is a $200 billion industry in the U.S. alone. I monitor the market in Europe, and counterfeit apparel, especially socks and t-shirts, are big business for the various mafias. Maybe they won't make the effort for time-sensitive stuff like the Olympics, but if this process goes to the long-term moneymakers like character/sports stuff and over-the-counter drugstore items (yes, your Vaseline and shampoo might be counterfeit!), you can be sure they will spend to crack it, just as the holograms are starting to fall now.
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Sorry to say, some of them are. Sure there are a lot of small abusers but, as the article points out, counterfeiting licensed product is a $200 billion industry in the U.S. alone. I monitor the market in Europe, and counterfeit apparel, especially socks and t-shirts, are big business for the various mafias. Maybe they won't make the effort for time-sensitive stuff like the Olympics, but if this process goes to the long-term moneymakers like character/sports stuff and over-the-counter drugstore items (yes, your Vaseline and shampoo might be counterfeit!), you can be sure they will spend to crack it, just as the holograms are starting to fall now.