You're still looking at it from the outside. I negotiated sponsorships with corporations in a past life. There is a significant failure rate - some ideas seem good at first glance, but just don't work out. Pepsi realizes this, and isn't heartbroken when money is spent on testing an idea. It is unlikely that this is a "failure" to them. In fact, the vast majority of sponsorship ideas go nowhere. People who are not familiar with the process think that the large corporation just gives you a ton of money to have their name somewhere in small print in the background. It just doesn't work that way. The lower profile the event, the more exposure they will want to squeeze out of you. If you don't like that, just produce the project yourself. http://www.hasoyun.net/macera-...
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You're still looking at it from the outside. I negotiated sponsorships with corporations in a past life. There is a significant failure rate - some ideas seem good at first glance, but just don't work out. Pepsi realizes this, and isn't heartbroken when money is spent on testing an idea. It is unlikely that this is a "failure" to them. In fact, the vast majority of sponsorship ideas go nowhere. People who are not familiar with the process think that the large corporation just gives you a ton of money to have their name somewhere in small print in the background. It just doesn't work that way. The lower profile the event, the more exposure they will want to squeeze out of you. If you don't like that, just produce the project yourself. http://www.hasoyun.net/macera-...
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