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Indie Game Jam Show Collapses Due To Interference From "Pepsi Consultant"

Sockatume (732728) writes "Would you like to see a half-million-dollar TV show in which four teams of indie developers and Youtube personalities compete to create amazing videogames? Tough luck, because GAME_JAM from Maker Studios has spectacularly imploded. Although a lot could go wrong with this kind of show, the blame isn't being levelled at game developer egos or project mismanagement but the heroic efforts of one Matti Leshem, a branding consultant brought in for Pepsi. After imposing Mountain Dew branding rules that even banned coffee from the set, his efforts to build a gender divide amongst the teams culminated in the competitors downing their tools and the production collapsing. Accounts from Adriel Wallick, Zoe Quinn, and Robin Arnott are also available."

465 comments

  1. wat? by Anonymous Coward · · Score: 0

    "...culminated in the competitors downing their tools and the projection collapsing." huh?

    1. Re:wat? by Anonymous Coward · · Score: 0

      I think that's the nice way of saying they lit their hair on fire and almost killed them, just like Michael Jackson.

    2. Re:wat? by Sockatume · · Score: 3, Informative

      Typo. I mean production. I definitely do not mean that existence is all an elaborate ruse to distract you from the terrifying truth about reality.

      Nope.

      --
      No kidding!!! What do you say at this point?
    3. Re:wat? by kodiaktau · · Score: 1, Informative

      Idioms don't transfer well between languages. English/Australian: "to refuse to work, especially because you are not satisfied with your pay or working conditions" http://idioms.thefreedictionar...

    4. Re:wat? by Anonymous Coward · · Score: 1

      I think they would've made a bigger statement if they had turned their games into parodies of that Matti guy. With his huge bald head, that's an easy target right there. Then at the end, with all the footage in the can, just keep sabotaging the "spirit" of the commercialism. I'd love to watch judges try to decide which "Matti the F**KHEAD" game would win, knowing that the douchebag himself would have to see four different incarnations of himself being satirized.

      But no, they decided to walk away. Angry blog posts don't have the same weight as lampooning someone on their own show, honestly. But that is how they did it, so whatever. They were right he was a douchebag, I just disagree how I would've communicated that after he was removed from the production.

    5. Re:wat? by Okonomiyaki · · Score: 1

      I'm glad I'm not the only one that can't understand this gibberish. I lost 3 karmas on hacker news for posting about how incomprehensible it was. It's also too long, too boring, and I still don't know what a Game Jam is.

  2. We are the geeks, we are not tools for non-geeks by Taco+Cowboy · · Score: 5, Interesting

    We geeks are the doers.

    We make things.

    We create new stuffs.

    We come up with new and exciting ideas.

    But we are *NOT* tools for anyone.

    That "pepsi consultant" can go eat shit and die - if he or she thinks he/she can push geeks to do whatever he/she likes.

    --
    Muchas Gracias, Señor Edward Snowden !
  3. no kidding by Anonymous Coward · · Score: 1, Insightful

    Sorry these nerds had to learn the hard way that pretty much everything on TV is fake.

    1. Re:no kidding by bill_mcgonigle · · Score: 3, Insightful

      Sorry these nerds had to learn the hard way that pretty much everything on TV is fake.

      I once tried to figure out what this "reality TV" thing was by watching one of those "tough job" shows. It was clear that the guys had a hard job but also much more clear that the TV people were trying to create drama and rifts where none or very little existed.

      I might have kept watching if it was more about some of the really interesting challenges that the job entailed, but it turned out to be mostly about trying to get this guy to be mad at his boss, show how upset this other guy's wife was that his job required him to be gone for some lengths of time, etc.

      But ... all that aside - these are indie developers and YouTube people who are trying to do something on broadcast TV with a Network get a half-million dollars in sponsorship from Pepsi? Dudes and dudettes - look into this Internet thing. If your idea doesn't suck, fund it on IndieGoGo and make it back with YouTube ads. Then again, maybe there's a reason they didn't go that route in the first place (they could fool Pepsi out of half a million but not ten thousand savvy investors).

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    2. Re:no kidding by Anrego · · Score: 5, Insightful

      Totally this.

      Deadliest Catch was actually initially interesting because it focused on the real and technical aspects of doing a legitimately dangerous job. It didn't take long for it to devolve into the typical reality TV pattern of all drama all the time. By the time I stopped watching, the fact that they were on a boat wasn't even that relevant any more.

    3. Re:no kidding by Anonymous Coward · · Score: 0

      I am mildly curious how much of it is intentional network manipulation and how much is merely the result of every minor difference of opinion being amplified by reruns and commercials. In a real-life situation without cameras, most conflicts tend to resolve themselves when all participants get a chance to step away, calm down, and start thinking about the other points of view (this may be during or after hospitalization, depending on the tempers involved). Being televised (or on an internet forum) removes the option of distancing yourself from the original conflict because there's always a bit of film (or a quoted post) available at a moment's notice.

    4. Re:no kidding by Anrego · · Score: 4, Insightful

      I think it's also a combination of people playing it up for the cameras, and the fact that they are condensing weeks (in some cases more) into 44 minutes (in some cases less). I generally consider myself pretty easy going, but if a film crew followed me around for 2 months, they could probably edit out a 44 minute video that would portray me however they wanted.

    5. Re:no kidding by mjwalshe · · Score: 4, Interesting

      That is whey people in the industry refer to them as "frankenshows" assembling a monster out of spare parts.

    6. Re:no kidding by Anonymous Coward · · Score: 0

      But ... all that aside - these are indie developers and YouTube people who are trying to do something on broadcast TV with a Network get a half-million dollars in sponsorship from Pepsi? Dudes and dudettes - look into this Internet thing. If your idea doesn't suck, fund it on IndieGoGo and make it back with YouTube ads.

      Interestingly enough a few of the YouTubers that either didn't want to participate or were turned down have higher viewer numbers than broadcasted TV and they know it.
      They also know that the audience interested in YouTube personalities and game development have moved away from broadcasted TV because of the combination of utter crap it is and the amount of advertising that is done.
      Essentially the "Pepsi consultant" tried to mangle the show into something that doesn't have a target audience.

    7. Re:no kidding by SuricouRaven · · Score: 4, Informative

      They're all fake to some extent.

      My favorites:
      - Storage Wars. The producers were in the habbit of pre-stocking lockers up for auction with rare, valuable or unusual items to ensure some good television. One team objected to this, and made their objections clear to the producers. The producers responded by no longer pre-stocking lockers for that team, but continuing to give the others with just as much loot as before. The team sued.
      - Scrapheap Challenge and the US counterpart Junkyard Wars. Though the rules state that competition ceases at sundown, towards the end of the builds it's not hard to see that the sun has long set, and bright floodlights can only go so far to mask it - and, in all the series runs, not once has a team failed to produce a machine that can at least run. It's not hard to tell what is going on: A machine that can't move is bad television, so the organisers don't declare time up until both teams are ready with a machine that can provide an entertaining contest.
      - Duck Dynasty. After the 'incident' a few people did some digging on this, and found photos of the family from before the show - when they were all well-dressed, and clean-shaven. By all accounts well-spoken people, with college education. Their redneck persona is entirely fictitious, an act put on for the show - beards, accents and all.
      - A visitor to the pawn shop of Pawn Stars wrote a very interesting account. You can buy a lot of show merchandise there - but it's no longer a functioning pawn shop, and the owners are rarely present. They make an appearance only when it's time to kick out the fans and film a producer-supplied purchaser to play their part.

    8. Re:no kidding by Anonymous Coward · · Score: 0

      Scrapheap Challenge and the US counterpart Junkyard Wars. Though the rules state that competition ceases at sundown, towards the end of the builds it's not hard to see that the sun has long set,

      I thought the rules were 10 hours build time. Depending on when in the year they film, how early in the morning they start and setting aside an hour for lunch, it's not that unlikely for the sun to have set before 10 hours is up.

    9. Re:no kidding by Pope · · Score: 1

      Well, Scrapheap Challenge also stocked the junkyard with necessary bits for the theme. It's not like you'll find a working rocket engine in a car junkyard :)

      --
      It doesn't mean much now, it's built for the future.
    10. Re:no kidding by Anonymous Coward · · Score: 0

      I remember an episode where they explicitly said they had to throw in some rocket engines because those are not in a normal junkyard as if it was an exception and they were being clear about it. I was more surprised by the amount of nearly working hydraulics found in that junkyard though.

    11. Re:no kidding by NotDrWho · · Score: 1

      Deadliest Catch got so bad that it just became painful to watch. I remember one scene where two captains were supposedly having this big feud and you could actually see one of them start to crack up right before a quick cut to some stock footage. They got to where they couldn't even keep their damn characters straight. In one season, a captain would be a hero and nice guy. In the very next, he would be the designated backstabbing bad guy.

      --
      SJW's don't eliminate discrimination. They just expropriate it for themselves.
    12. Re:no kidding by SuricouRaven · · Score: 1

      Not sure about JW, but SH ends at sundown. I just assumed they scheduled the start time for ten hours prior. Sunset is predictable.

    13. Re:no kidding by SuricouRaven · · Score: 1

      The steam car one was also rather obvious, but understandable from a safety perspective. Can't have the teams cobbling together boilers and steam engines, those things have a tendency to explode.

      Hydraylics actually makes sense. Common parts of a lot of discarded machinery. So long as the tools supplied include new fluid, easily restored to working operation. Fittings are standardised - grab a pump and tank from one machine, cylinders and hose from another, lever valves from a third, and you're ready to go.

    14. Re:no kidding by Anubis+IV · · Score: 2

      They were willing to put up with being used as vehicles for product promotion in order to attain a little publicity for themselves, their industry, and the things they believe in. What they weren't willing to put up with was being used to further harmful stereotypes that go against everything they stand for.

      It's one thing to put people under pressure and focus on the drama when making a reality TV show. We expect that. They expected that. It's an entirely separate thing to press as hard as you can on a nerve, attempt to fabricate drama, and poison the nature of the show in the pursuit of that drama.

    15. Re:no kidding by Anonymous Coward · · Score: 0

      >these are indie developers and YouTube people who are trying to do something on broadcast TV with a Network get a half-million dollars in sponsorship from Pepsi? Dudes and dudettes - look into this Internet thing. If your idea doesn't suck, fund it on IndieGoGo and make it back with YouTube ads. Then again, maybe there's a reason they didn't go that route in the first place (they could fool Pepsi out of half a million but not ten thousand savvy investors).

      As usual, *reading the article* to find out why these people were involved would be far too much trouble for a slashdot commenter.

      It absolutely wasn't because it was their idea of how to get rich quick.

    16. Re:no kidding by RubberDogBone · · Score: 1

      Scrapheap Challenge was perhaps the very first of the modern reality shows, and always mostly honest about needing something that was competitive AND looked good on TV. Cathy Rogers and Robert Llewellyn have both said they had a show to make, afterall. Something entertaining needed to come out, even if it was a disaster. (The later US-produced seasons completely rejected these aspects in favor of JUST making stupid TV Hollywood style. Was very happy when that version was cancelled. Just garbage TV there at the end.)

      I found their approach of sundown mostly OK compared to the other shows where there is some sort of arbitrary clock running and a mad rush to meet it, although there is no particular reason for any of the panic. For example, the home renovation shows that have "five days!!!!" to do some project. Reality is, they could take as long as they want to make it work, barring budget. The mad rush is just to add urgency.

      And if I recall, there was at least one Scrapheap episode where one of the machines failed immediately. They showed that and also showed the opposing team step in to help get it going. The early-seasons attitude on THAT show was at least competitive with comradery.

      --
      Sig for hire.
    17. Re:no kidding by jimshatt · · Score: 1

      The whey monster in the spare parts refer them to the industry, as "frankenshows" is people out of that.

      There, FTFY?

    18. Re:no kidding by Anonymous Coward · · Score: 0

      And as much as I loathe the guy, Jesse James' Monster Garage actually played fair with the rule about the vehicle needing to be done on time. If they didn't make it, they destroyed the vehicle in a spectacular fashion right in front of the build team and the build team didn't get their goodies.

    19. Re:no kidding by Anonymous Coward · · Score: 0

      That is a given. But to be not allowed to drink anything but Mountain Dew on set!? To be asked stupid questions about whether having a woman or not having a woman on your team puts the team at a disadvantage?
      This was HUGE BS, corporate shillmaking gone wild. The geeks should never have agreed to participate.
      Oh, and DO NOT go to Wallik's blog. Her blazing red background will roast your eyes. I had no trouble with her content. Just a very poor choice of background color.

    20. Re:no kidding by Mirar · · Score: 1

      House M.D. and Bones was initially interesting because they focused on the mystery. It didn't take long for the shows to devolve into the typical drama series where the "political" obstacles engulfs the entire programming - someone gets fired, budget gets dropped, problems arise in a way that has nothing to do with the initial premise of the program; in this case the mystery.

      All TV Shows seems to asymptotically go towards the same show. And I don't know anyone that likes that show.

      Mythbusters managed to fire the producer, and save the show. I don't know of any other.

      (And maybe the world of TV Shows will be saved by BBC?)

    21. Re:no kidding by Anrego · · Score: 1

      Law and Order (excluding the spin-offs) is the only one I can think of off hand that didn't follow this pattern.

      There were a few occasional interpersonal drama type episodes, but for the most part they stuck to their original concept right to the end (which is actually impressive given how long it ran and how damn repetitive it got..)

      I actually didn't know about the mythbusters producer thing. I actually found it was more the "just blow everything up every episode" stuff that drove me away. I actually liked the early episodes where they were on a tight budget.

  4. Less Confusing Thread Title Suggestion by Huntr · · Score: 0

    May I mambo dogface to the banana patch?'

    1. Re:Less Confusing Thread Title Suggestion by Anonymous Coward · · Score: 0

      May I mambo dogface to the banana patch?'

      It would also be great if the linked story could get the story across without making it a novel written by someone with hubris the size of a planet.

    2. Re:Less Confusing Thread Title Suggestion by Anonymous Coward · · Score: 0

      sorry to be a grammar nazi, but it should be "*in* the banana patch".

    3. Re:Less Confusing Thread Title Suggestion by Darinbob · · Score: 2

      I felt it was a dificult read at time. The entire preamble felt pointless and should have been cut out and let it get right to the story. And too much of the rest of it had a lot of "I'm important, which is why I was involved!" Though maybe that can be excused as he was probably expecting everyone reading his blog to already know who he is. I don't read enough blogs to know if that sort of style is typical.

    4. Re:Less Confusing Thread Title Suggestion by wysy · · Score: 1

      very good games in this site oyunlar or oyun oyna

    5. Re:Less Confusing Thread Title Suggestion by wysy · · Score: 1

      You're still looking at it from the outside. I negotiated sponsorships with corporations in a past life. There is a significant failure rate - some ideas seem good at first glance, but just don't work out. Pepsi realizes this, and isn't heartbroken when money is spent on testing an idea. It is unlikely that this is a "failure" to them. In fact, the vast majority of sponsorship ideas go nowhere. People who are not familiar with the process think that the large corporation just gives you a ton of money to have their name somewhere in small print in the background. It just doesn't work that way. The lower profile the event, the more exposure they will want to squeeze out of you. If you don't like that, just produce the project yourself. http://www.hasoyun.net/macera-...

  5. Not really by the_humeister · · Score: 1

    Would you like to see a half-million-dollar TV show in which four teams of indie developers and Youtube personalities compete to create amazing videogames?

    I'd rather play the game they made as a finished product instead.

    1. Re:Not really by ArcadeMan · · Score: 1

      And letting us vote on the games would be the competition.

    2. Re:Not really by Anonymous Coward · · Score: 0

      And letting us vote on the games would be the competition.

      ooh and we could all vote with our wall-hats... no wait that doesn't sound right, we could all vote with our mallets... no, how could we all vote on a product for sale?

    3. Re:Not really by ArcadeMan · · Score: 1

      With Dogecoins?

    4. Re:Not really by jeffmflanagan · · Score: 1

      Same here. I have many more interesting things to watch than game development, even with added drama by Pepsi. Between TV and web series, there's already more available to keep me entertained than I can possibly watch.

    5. Re:Not really by Megane · · Score: 1

      Coming soon, the Indie Wall Painter Jam Show, sponsored by Pepsi... because we know you want to watch the paint dry! In the first episode, we compare Eggshell Latex with Off-White Enamel! Stay tuned for the chaos when someone brings in a bucket of lead-based paint!

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    6. Re:Not really by Talderas · · Score: 1

      Vouchers for Dutch prostitutes.

      --
      "Lack of speed can be overcome. In the worst case by patience." --Znork
    7. Re:Not really by drainbramage · · Score: 1

      I thought 'going Dutch' meant something else entirely.

      --
      No brain, no pain.
    8. Re:Not really by anyGould · · Score: 1

      Same here. I have many more interesting things to watch than game development, even with added drama by Pepsi. Between TV and web series, there's already more available to keep me entertained than I can possibly watch.

      The irony is that if Mr. Pepsi would have likely got his arguments if he had just kept the cameras rolling. Give them several days, and you'll easily get a half-hour of "good parts" while they argue over some detail.

      Hell, dude shoulda ran in, shouted "emacs sucks!" and then run out before the bullets started flying...

  6. Re:We are the geeks, we are not tools for non-geek by Kuroji · · Score: 5, Insightful

    The "consultant" thought he would make a name for himself by acting like Gordon Ramsay. Hilariously, he was right, just in the exact opposite of what he hoped for. Unlike the chef, he did nothing to earn any such position and tried to generate strife where there was none.

  7. yes by Anonymous Coward · · Score: 0

    I find your ideas intriguing and I wish to subscribe to your newsletter.

  8. Integrity of everyone involved is compromised by Anonymous Coward · · Score: 0

    Not that anyone took Maker Studios and everyone it employs seriously to begin with.

  9. Are programmers really this naive? by ZeroPly · · Score: 0, Flamebait

    These guys made a deal with Pepsi, the epitome of a soulless American corporation which will drown fat teenagers in high fructose corn syrup to get a quarterly profit, and they expected Fiji water and organic bananas on the set?

    There are about a gazillion indie film makers looking for work. If you don't like corporate, don't do corporate. Your little vanity project is helping keep the lardasses in this country hooked on Taco Bell and buckets of Pepsi, so please don't expect sympathy that your precious self had to drink some Mountain Dew.

    I don't know, maybe for their next project they can ask for $5 million from Nike, and do the entire project barefoot... or better, see if Fox has any interest in a "I'm a clueless techie dork" reality show...

    --
    Support microSD: in a post 9/11 world, it is unwise to carry your data on media that you cannot comfortably swallow.
    1. Re:Are programmers really this naive? by Sockatume · · Score: 5, Insightful

      The programmers didn't make a deal with Pepsi; Maker Studio, a subsidiary of Disney, made the deal with the programmers, and also later made a deal with Pepsi. The half-million dollars burned probably wasn't Pepsi's, but the studio's.

      I suggest reading the article. Any of the four.

      --
      No kidding!!! What do you say at this point?
    2. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      RTFA, they had no problem being forced to drink their product. It was when this Matti Leshem from Pepsi intentionally posed sexists questions in mixed company in order to stir up controversy between developers that everyone was up in arms.

    3. Re:Are programmers really this naive? by bluefoxlucid · · Score: 1

      Does Matti Leshem need to get Buzz Aldin'd?

    4. Re:Are programmers really this naive? by decipher_saint · · Score: 1

      It's worse than just in-yo-face endorsement, it was active incitement to try to turn something actually interesting into yet another contrived "reality" show.

      It was easy for them to push peoples' buttons, what was unexpected (and the most interesting part of this whole debacle IMO) is that rather than sit there and be harassed by assholes everybody just walked out.

      I hope that Maker Studios learnt something from this experience and keep tight watch on outside "consultants" so that the next time it will stay true to the spirit of what was attempted and make something really worth watching

      --
      crazy dynamite monkey
    5. Re:Are programmers really this naive? by i+kan+reed · · Score: 1

      Or... and this is just an idea, they could keep the advertising separate. Advertise between segments, rather than expecting skilled, focused people to make concessions in the middle of a competition.

    6. Re:Are programmers really this naive? by PolygamousRanchKid+ · · Score: 4, Funny

      These guys made a deal with Pepsi, the epitome of a soulless American corporation

      However, Pepsi did burn Michael Jackson, literally, so give them a tiny bit of credit.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    7. Re:Are programmers really this naive? by ultranova · · Score: 4, Funny

      I suggest reading the article. Any of the four.

      Except the one with the bright pink background. There's just no excuse for that.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    8. Re:Are programmers really this naive? by jeff13 · · Score: 2

      Let me get this straight...

      You're telling me that because one is lucky enough to get a job they should happily accept being forbidden to do things, like drink coffee? There's a word for people like you.

    9. Re:Are programmers really this naive? by ZeroPly · · Score: 0

      You can't be that dense. This is a media production. You don't get to sign up to play Hamlet, and then demand to be able to drink Pepsi while the cameras are rolling. That's the line between being a programmer and being an actor. These guys signed up to be actors, but they don't want to follow the rules.

      --
      Support microSD: in a post 9/11 world, it is unwise to carry your data on media that you cannot comfortably swallow.
    10. Re:Are programmers really this naive? by i+kan+reed · · Score: 3, Interesting

      Reality stars are people desperate for fame and "a shot" in hollywood. They get pushed around for bogus dreams of a future that they won't have.

      Indie game devs are people with useful skills and degrees who could be making twice what they are right now, but chase the dream of making what they want, and doing what they enjoy. Rolling over for some corporate shill you can do at JP Morgan chase for a lot more money, and a lot less hassle.

    11. Re:Are programmers really this naive? by fustakrakich · · Score: 1

      The programmers didn't make a deal with Pepsi; Maker Studio, a subsidiary of Disney...

      Heh, same difference. The devil takes many forms...

      --
      “He’s not deformed, he’s just drunk!”
    12. Re:Are programmers really this naive? by fustakrakich · · Score: 1

      Madison Avenue doesn't work that way. For them, the entire program is an advertisement.

      --
      “He’s not deformed, he’s just drunk!”
    13. Re:Are programmers really this naive? by Reibisch · · Score: 1

      There's a wide gulf between what they could have reasonably expected and what they received once on set. In what universe do you reside that makes questions like "Do you think the teams with women on them are at a disadvantage?" acceptable? Even if it's to generate 'value for their investment.'

    14. Re:Are programmers really this naive? by JDG1980 · · Score: 5, Insightful

      You can't be that dense. This is a media production. You don't get to sign up to play Hamlet, and then demand to be able to drink Pepsi while the cameras are rolling. That's the line between being a programmer and being an actor. These guys signed up to be actors, but they don't want to follow the rules.

      But that's the problem: they didn't sign up to be actors. They were under the impression that this was going to be an actual contest of skill, and it was changed into a "reality show" without their knowledge or consent. This problem first came up when the contracts were signed – a lot of the standard "reality show" boilerplate had to be removed because the devs refused to go along with it. That should have been a heads-up to the studio, but it wasn't.

    15. Re:Are programmers really this naive? by serviscope_minor · · Score: 4, Insightful

      Here's what really happened - these whiny little dorks thought that Pepsi would just throw a few sacks of money at their project and stay out of their way while they looked cool on TV.

      Ah, the clever, wise to the ways of the world slashdotter coming along and telling us all how things really are, because he knows so much about reality.

      corporations want value for their investment

      Well, that worked out well.

      Of course Pepsi is going to send in someone to make sure they're getting something out of it.

      So why instead did they send a guy who singlehandedly sunk it, guaranteeing loss of their investment then?

      So, Mr world wise slashdotter who has so much cynicism and knows the way of the world so very well, how was it a good idea for Pepsi to pour this money down the drain?

      --
      SJW n. One who posts facts.
    16. Re:Are programmers really this naive? by BaronAaron · · Score: 1

      I read the bright pink one and my eyes still haven't adjusted back to seeing normal colors.

      It was the most concise and to the point of the four though.

    17. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      >Of course Pepsi is going to send in someone to make sure they're getting something out of it
      But you could have expected that the guy they sent was half-way competent and not an ass. And you can't argue that he wasn't an ass because the whole project imploded because of him, it's really hard to imagine doing worse than that.

    18. Re:Are programmers really this naive? by fermion · · Score: 1
      I would look at it differently. Sponsors who in the past have worked with show that find women who are willing to have sex with a stranger chosen by the sponsor, or a group of people fighting against each other to win an contest with no real consequences, or, at the most, skilled workers competing to create something that is not going to be technically evaluated, ie does not have to pass a machine, such as cooking.

      So there are things that can be done with people who have more freedom in their process or end product. It was a failure of the sponsor to understand the process. More than likely, the sponsor has some money tied up in this process, perhaps more than any other agent. Due to the sponsor incompetence, that money has been lost.

      It may be that this means any such venture in the future will be unlikely. It may be that some more competent sponsor will understand the special circumstances and manage to create a profitable venture.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    19. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      Again, are programmers really this naïve?

      Do you think the people on Survivor are in danger of starving to death if they can't get a fire going?

      Do you think Bear Grylls does his show without any of it being faked?

      Do you think American Idol rewards the contestant with the most musical talent?

      These guys signed up for a reality show with heavy corporate branding. At that point, no one gives a flying fuck about how well you document your code. You're a paid actor, meant to bring visibility to a brand. And yes, it looks really, REALLY bad when you sponsor an event where the all-women teams get crushed. It looks bad when the two token black guys finish last. I don't like it any more than you do, but no corporation wants that taste in their mouth.

      This is reality in the corporate world. If you don't like the way the game is played, then write code at your own desk, or in your basement, not in front of a production crew.

      --
      Support microSD: in a post 9/11 world, it is unwise to carry your data on media that you cannot comfortably swallow.
    20. Re:Are programmers really this naive? by serviscope_minor · · Score: 1

      This is reality in the corporate world.

      The reality of the corporate world is to fuck things up, burn money and get a bunch of bad press in the process?

      --
      SJW n. One who posts facts.
    21. Re:Are programmers really this naive? by ZeroPly · · Score: 0

      What "bad press"? Slashdot is the only channel I have seen this "story" on, and frankly, Pepsi probably doesn't care that a lot of programmers got butthurt on this deal. If anything, it sends the message that if you want their money, you follow their rules. Oh wait, you're thinking that the Internet is going to rise up in solidarity, and everyone is going to refuse to accept sponsorship money from Pepsi now, right? Let me laugh even harder...

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    22. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      Yes. Yes it is.

      (anon to preserve my mods)

    23. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      You're still looking at it from the outside. I negotiated sponsorships with corporations in a past life. There is a significant failure rate - some ideas seem good at first glance, but just don't work out. Pepsi realizes this, and isn't heartbroken when money is spent on testing an idea. It is unlikely that this is a "failure" to them. In fact, the vast majority of sponsorship ideas go nowhere. People who are not familiar with the process think that the large corporation just gives you a ton of money to have their name somewhere in small print in the background. It just doesn't work that way. The lower profile the event, the more exposure they will want to squeeze out of you. If you don't like that, just produce the project yourself.

      The only ones that failed were the participants. If I were putting six figures into a reality show, there is no way I would want a prima donna who refused to drink Mountain Dew on camera.

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    24. Re:Are programmers really this naive? by serviscope_minor · · Score: 1

      What "bad press"? Slashdot is the only channel I have seen this "story"

      It's bad press. Not much perhaps, but it's still bad press. Corporations generally try to avoid it.

      If anything, it sends the message that if you want their money, you follow their rules.

      Likewise, if they want your work, they have to follow your rules. Pepsi didn't follow the rules and they didn't get what they wanted as a result.

      Oh wait, you're thinking that the Internet is going to rise up in solidarity

      You're hallucinating that I said that.

      End result: pepsi wasted their money.

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    25. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      You didn't get it straight. They were able drink coffee, but only in an area of the studio where they couldn't be caught on camera. Remember, this is for a reality tv show entirely sponsored by Pepsi, which means they have control over product placement in the series.

    26. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      This definition is from Wikipedia, I would imagine it is fairly non-controversial:

      "Reality television is a genre of television programming that documents unscripted situations and actual occurrences, and often features a previously unknown cast. The genre often highlights personal drama and conflict to a much greater extent than other unscripted television such as documentary shows."

      So, BY DEFINITION, what they were doing was producing a reality show, since there is no way you could call this a documentary. Why on Earth would you think that Pepsi would care who the most skilled was? How does that help to sell Taco Bell or Mountain Dew? If you're going on TV and making your sponsor money, you're an actor, like it or not. You would have to be incredibly naïve to believe that Pepsi just wanted to showcase your mad programming skills, just because they like programming that darn much.

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    27. Re:Are programmers really this naive? by serviscope_minor · · Score: 3, Insightful

      Reality check - Pepsi didn't waste money on this.

      Apart from all the sponsorship. That wasn't free, you know.

      The entire project got scrapped before cameras were rolling

      Which only proves you didn't RTFA.

      and now every other corporation knows to stay clear of these whiners because they are hard to work with.

      So? They're indie game developers. I don't think they care that no other giant megacorp is going to want to film them.

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    28. Re:Are programmers really this naive? by rochrist · · Score: 1

      I expect that Pepsi does care that they threw $400,000 in a trash can and set it on fire. I also expect that this made news at /some/ level in the trade mags.

    29. Re:Are programmers really this naive? by rochrist · · Score: 1

      Yes. Only on /.

    30. Re:Are programmers really this naive? by rochrist · · Score: 1

      /Somebody/ spent the $400,000.

    31. Re:Are programmers really this naive? by JDG1980 · · Score: 1

      So, BY DEFINITION, what they were doing was producing a reality show, since there is no way you could call this a documentary.

      No, I think they did expect it to be a documentary. And that is what they were led to believe that it was.

      And it appears from the various descriptions of this event that it was Maker Studios that signed up the developers. Pepsi was brought in later. Why should this contract, which the developers weren't even directly a party to, mean that the devs have to do a completely different job than the one they signed up for?

    32. Re:Are programmers really this naive? by serviscope_minor · · Score: 1

      So, BY DEFINITION, what they were doing was producing a reality show, since there is no way you could call this a documentary.

      Why not? Because of magical corporate woo?

      Why on Earth would you think that Pepsi would care who the most skilled was?

      Because apparently when they didn't all their money was wasted. I think pepsi didn't get to be where they are now by wasting money.

      If you're going on TV and making your sponsor money, you're an actor, like it or not.

      Nope. Words mean things by the way. You can't just make up defintions without sounding like a colossal prat.

      You would have to be incredibly naïve to believe that Pepsi just wanted to showcase your mad programming skills, just because they like programming that darn much.

      You're the only one claiming that anyone said that. It must be nice inside your head where reality is what you define it as.

      What pepsi wanted was to have a TV show with lots of pepsi branding that lots of people watched. That is precisely what they failed to get.

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    33. Re:Are programmers really this naive? by Goaway · · Score: 1

      So you didn't actually read the articles about this at all?

    34. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      HackTheWeb FTW. this nifty little Firefox extension lets you (among other things) turn any text to Black on White.

    35. Re:Are programmers really this naive? by Anonymous Coward · · Score: 1

      Here's what really happened - these whiny little dorks thought that Pepsi would just throw a few sacks of money at their project and stay out of their way while they looked cool on TV. They didn't realize that corporations want value for their investment. Of course Pepsi is going to send in someone to make sure they're getting something out of it.

      Having been involved in organizing sponsorship for various events before, that expectation you play up as being delusional is not far from how it actually works most of the time. Plenty of times companies are willing to throw money at something because they just want their name associated with it and/or have vague vested interest in promoting it. Other than requiring you put their logo up as a sponsor, sometimes reading a thank you, and making sure one of their competitors is not also a sponsor, they are hands off. The most hands on approach I've had to deal with is them hiring their own photographer or two person video crew to get some promotional material out of supporting the event. Maybe some bigwig form the company will come watch things, either to see what they spent their money on or because they were honesty interested, but they usually sit there with their mouth closed.

      There are sorts of problems and red flags with reality TV shows, and there are subtle ways corporate sponsorship can cause conflicts of interest, but I don't see how anything this blatantly unprofessional should be expected, or even could be expected, from many people who deal with corporate sponsorship on a regular basis.

    36. Re:Are programmers really this naive? by mjwalshe · · Score: 1

      In a lot of cases yes sad to say programmers are very naive did they not talk to SAG before signing any contract

    37. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      From the article - "Four hundred thousand dollars, someone quoted. Four hundred thousand."

      "Someone" - yeah, that's some top notch reporting right there. Has anyone contacted the Pulitzer people yet? I don't see a single mention in the article of how much Pepsi is on the hook for. This might be shocking to you, but they probably wrote the contract so that actual results would be expected.

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    38. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      I read the 20,000 word meandering rant by someone who has never heard of "editing". Unless I am reading something incorrectly, every single developer who committed to this knew that Pepsi was the main sponsor before they even bought a plane ticket. Am I not understanding that correctly?

      From the article:

      "Another clause allowed for willful misrepresentation for the sake of drama, something that could sink the developers’ careers."

      And the participants agreed to this. Yet they have the nerve to claim that they didn't realize it was a reality show. I realize that most programmers are not knowledgeable enough to understand what a "director" does, and go to the director when someone on the set is becoming a problem. But when you agree to "Willful misrepresentation", shouldn't that be a big flashing warning sign?

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    39. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      Yeah, right. They were completely unaware that they were going to do a reality tv series.

      “Green Label Game Jam seeks to provide viewers with insight into the technical and artistic process of developing a game, in the format of a reality competition show. We seek to do for indie games what “Top Chef” did for cooking.”

    40. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      I don't think you even need to do that much - just talk to anyone who's ever been involved in this type of production. This is from the article:

      "Somehow, he had ended up as the most visible director on set, as well as what was described to me as a “Pepsi Consultant.” "

      What the fuck is "most visible director"? There should be ONE director. The consultant talks to that ONE director. Anyone who has a gripe talks to that ONE director. If anything, this enormous rant is about how no director was put in charge, and everything fell apart due to lack of leadership.

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    41. Re:Are programmers really this naive? by squiggleslash · · Score: 1

      The final straw wasn't the Pepsi branding, it was the blatant sexism and threat that women would be unfairly shown in an excessively negative light because of a combination of:

      1. The infamous "Pepsi consultant" attempting to make gender an issue.
      2. Stipulations in the contract basically making it clear the producers were free to edit reactions out of context and make participants look terrible.
      3. General nastiness (again, the Pepsi consultant) to everyone involved.

      Essentially, the nightmare scenario went something like: Pepsi consultant would have continued to push "Pretty girls in programming" angle; demeaned women get fed up and quit, show portrays such women as thin skinned and unable to handle the heat.

      Glad to see this article. After the "We must support jackasses on principle because we're anti-PC" crap over the last few days, it's nice to see software developers sticking up for those subject to this kind of jackassery.

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    42. Re:Are programmers really this naive? by ZeroPly · · Score: 0

      What $400,000? The writer heard "someone" toss around the 400,000 number. There was no attribution, and not even any clarification if that was Pepsi's money, or the entire total, much of which would have been spent by the producer. So who exactly is "somebody"?

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    43. Re:Are programmers really this naive? by mrchaotica · · Score: 1

      hese guys made a deal with Pepsi...and they expected Fiji water and organic bananas on the set?

      Well, since Pepsi makes Aquafina, the first half of that expectation is actually relatively reasonable. Maybe the second half is less reasonable, since Pepsi doesn't have any fruit distribution subsidiaries as far as I can tell. Tropicana fruit juice should have been doable...

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    44. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      Yes and no. The marketing guys usually decide what product they want showcased. They might have signed up for this whole deal to showcase the Mountain Dew drinking programmer who's so into the code that he doesn't sleep. If they were sponsoring a yoga class, they might want Aquafina displayed. But generally they're going to have fairly rigid requirements on product placement, based on direction from far up the corporate food chain.

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    45. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      And the participants agreed to this.

      Except the ones that apparently didn't sign the contracts even after they were heavily modified due to complaining and reluctance.

    46. Re:Are programmers really this naive? by Goaway · · Score: 1

      I guess you just missed the parts like,

      And everyone “got it.” It was a reality-kinda-sorta-thing. Sponsors would be there. Mountain Dew would be there. Dramatic tension was likely unavoidable on some level, and the prizes would be dumb. If anything it was just poor planning, and maybe some questionable brand integration.

      Or,

      The contracting was expected. The prizing, branding, sponsors and cinema of the whole thing fell in line with what they thought might happen.

    47. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      What "bad press"? Slashdot is the only channel I have seen this "story" on, and frankly, Pepsi probably doesn't care that a lot of programmers got butthurt on this deal. If anything, it sends the message that if you want their money, you follow their rules. Oh wait, you're thinking that the Internet is going to rise up in solidarity, and everyone is going to refuse to accept sponsorship money from Pepsi now, right? Let me laugh even harder...

      It probably has more to do with the channels I follow, but I've been seeing nothing but this story for the past two days.

    48. Re:Are programmers really this naive? by msclrhd · · Score: 1

      The developers initially did not agree on the terms of the contract, including that one. Adriel was still in the process of negotiating the contract, so did not sign it before they decided to walk away from the project. This is why she gives more details than e.g. Zoe who did sign the contract.

      The person from Pepsi was deliberately provoking the participants to create drama where it was not needed and offending the participants in the process. It would be the equivalent of the producers of MasterChief saying "Do gay people/women make better cooks?" to the contestants in order to provoke a reaction they can capture on camera, rather than the contestants competing on their own merit and capturing the dramas, interactions and comradery that occurs naturally.

      It would have been more insightful to see e.g. the teams with women on them working better than the teams which are all men. Or seeing that both teams are equally good/bad, have their own high points and their own low points irrespective of the gender of the people involved.

      It was interesting reading about how the YouTubers contributed their graphical skills and voice-over talents. That would have made interesting viewing -- especially seeing how it evolved and how the task delegation/brainstorming worked.

    49. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      Wow, you're a piece of shit. Congratulations.

    50. Re:Are programmers really this naive? by SuricouRaven · · Score: 1

      Product placement is really on the rise right now. In part because traditional advertising segments just don't work as well as they used to - people have learned to be much better at tuning them out, and many viewers just skip over them entirely now that DVRs are commonplace.

    51. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      NHL players are now actors? damnit, I just gave up on WWE!

    52. Re:Are programmers really this naive? by SuricouRaven · · Score: 1

      I wouldn't be surprised if the virus-ridden computers were intentional sabotage to inject more drama. There can't be much good television in filming a bunch of developers sitting at a screen and typing code few people can understand.

    53. Re:Are programmers really this naive? by Oligonicella · · Score: 1

      Thank you, thank you, thank you. I shall get that immediately.

    54. Re:Are programmers really this naive? by Darinbob · · Score: 1

      I agree, that was the best writing of the bunch. Plain English, no name dropping, no philosophizing. Though like all of them it assumes the reader knows what a game jam is.

    55. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      However, Pepsi did burn Michael Jackson, literally, so give them a tiny bit of credit.

      Literally? So was it a thermal or a chemical burn, and to what degree?

    56. Re:Are programmers really this naive? by mythosaz · · Score: 1

      Why you're at 0 moderation I'll never know.

      Pepsi was in from the get-go, and the branding requests were fairly simple. When on camera, please drink from Mountain Dew branded cans and bottles, and wipe off your nail polish. There will be other drinks available, just not on camera, and you'll even be able to drink non-Pepsi products in opaque Pepsi-branded containers. [...but lets be upset about it, `cause water from a Mountain Dew can is somehow a terrible violation of their artistic integrity.] Do you think the Idol judges are drinking Coke in their Coca-Cola glasses? They're all drinking water or coffee, except Tyler, who was clearly drinking Sterno or hand sanitizing fluid. Also...FFS people, it wouldn't kill you to play some ball and smile and drink some Amp on camera, you self-important twits. Spit it out and have water at the craft services table if you're oh, so inconvenienced by YOUR SPONSOR wanting some product placement.

      While the "pretty girl" comments were dumb, the whole idea that everyone has to walk away in a huff about them is similarly laughable. You're not that important. Answer the question factually, and move on. It's just a producer looking for some drama. Let him find it in editing, not in you storming off set.

      Frankly - and I read all the blogs - it just seems like a bunch of self-important twats who can't play nice with other children, so they took their ball and went home.

    57. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      I'm sorry, I'm not a lawyer, but what exactly does "willful misrepresentation for the sake of drama" mean to you? Of course the person from Pepsi was trying to create drama. It was part of the contract. If you don't want "willful misrepresentation", then don't participate. Don't sign a contract where you explicitly agree to "willful misrepresentation", and then get all high and mighty when the misrepresentation actually happens.

      This was a case of some technical dorks thinking that all that boilerplate on the contract doesn't matter, and people will be nice to them just because. They completely overestimated their value in the grand scheme of things. Sorry, better luck next time.

      Additionally, this rambling mess of an article was written by someone who's clueless about how TV shoots happen. Where was the fucking director? Oh wait, the Pepsi guy was the "loudest" director - implying that there was more than one director. When you have a problem on set, you bring it to the ONE director who's contracted to shoot the piece. This was a complete lack of leadership during production. My ten year old niece would have realized that, but apparently these programmers are unable to, and just sat there with their thumbs up their butts trying to fix the problem in software.

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    58. Re:Are programmers really this naive? by najay · · Score: 1
    59. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      My original post went to +2 informative, and then moved between +1 and +3 informative. What generally happens on these threads is that a lot of programmers don't like to hear viewpoints that threaten their world view; f.e. "programmers are not engineers", and they mod down anything that hurts their ego. No skin off my nose - I've actually done sponsorship work for a living, so I'm not bent out of shape that a bunch of code monkeys are butthurt when someone explains reality to them.

      Any post that dares suggest that programmers are not on a social par with structural engineers and cardiac surgeons tends to approach -1 asymptotically.

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    60. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      Guess I am too young for that reference, and the answer is "thermal, second to third degree", for anyone who isn't a child of the 1970's (the accident was in 1984).

    61. Re:Are programmers really this naive? by Mr.+Shotgun · · Score: 2

      You can use wikipedia but can't read the damn article?

      That natal idea, and one of the themes central to all eleven developers agreeing to travel to Los Angeles for the shoot, was the production and filming of a game jam for a televised audience (or at least a YouTube audience) with the intent to document the ups and downs of actually developing a game

      TL?DR? Maker pitched a documentary to the developers, then tried to change it into a reality show

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    62. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      I'm not a programmer, and I have experience dealing with running projects paid for by company sponsorship. Yet I've modded down some of your posts because at least some of them seem to have a combination of missing things from the story, disconnection from reality of doing business, or inciteful wording that suggests either you are either trolling, or enough of a disconnected, egocentric ass to not actually add anything useful to the discussion. That you seem to insist that the only reason you are down modded is because of the flailing of some buthurt programmers only reinforces that it is nothing useful will come out of arguing with you and that down modding lets readers/commenters move on instead.

    63. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      Having read the articles, I'd be happy to work with the game devs. They don't put up with crap, which is something I'm fine having on my team. If I do something boneheaded, I expect my teammates to tell me -- hopefully verbally a long time before it gets to the point where people want to quit, and hopefully I'll figure out how to fix the problem, but if there's something that can't be fixed, it's better to have it out in the open rather than have problems building up under the surface. And if consultants, suppliers, or other parts of the group are causing a problem any member of my team, I don't want them to meekly sit there and suck it up, I want them to say something! I know I'm ten times more productive when happy, so if something is making the team miserable, it needs to be dealt with.

      The people running the show needed to smack down the pepsi guy, and when they didn't, they deserved to have the developers walk out on them.

    64. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      So, Mr world wise slashdotter who has so much cynicism and knows the way of the world so very well, how was it a good idea for Pepsi to pour this money down the drain?

      Guess that depends on if all Pepsi wanted out of it was a business expense line item and the tax deduction.

      Not everything is always as simple as it seems, especially in American business. Wise up dumb ass, and at least be a smart smart ass. I promise you Pepsi has poured millions into far more wasteful things. Literally.

    65. Re:Are programmers really this naive? by Kremmy · · Score: 1

      It also goes in the reverse, as well. You can't pull something like that and honestly expect professionals to just take it. Pepsi blew this one, big time.

    66. Re:Are programmers really this naive? by Kremmy · · Score: 1

      Let me put it this way: There is absolutely no surprise that there is a significant failure rate if you try to treat the workers like that. That's why people in the real world are laughing at the people who believe this shit and thusly drive that failure rate sky high.

    67. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      Again, that's for a 9-5 desk job. The rules on a reality show (or on television in general) are quite different. No one is suggesting that your boss "willfully misrepresents" your work to create drama while you're managing a SQL server at Edward Jones. No one is suggesting that your boss dictate what you can drink while working at Google. You are talking about something that you know absolutely nothing about. If you are so interested in improving the failure rate, then try working in the business instead of spouting off on the Internet.

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    68. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      These were not "professionals". Any professional actor would know what a director's function is, and know how to complain when someone on the set is being a jerk. These were professional programmers who thought that their skills magically transferred to other fields, fields which they actually knew nothing about. No one has answered this - why was there not a single director in charge of this? Why didn't any of the programmers speak up about that?

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    69. Re:Are programmers really this naive? by Kremmy · · Score: 1

      Again, you're not doing your job if you don't treat your workers with respect. No shit if you bring in people who aren't actors for a gig they have specialized skills for and then expect them to put on a marketer's act, who didn't do their job?

    70. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      Quite honestly you sound more butthurt over the issue than the parent. This is just a case of big media moving into the Youtube arena and the previously independent cast and crews seeing exactly what happens in every single stupid reality TV show or sponsored TV event. I say good for them for not selling out by the introduction of artificial drama (I honestly think the drink rule was to be expected and reasonable for getting a half-million dollars from a cola company). Many times, those of us who watch this content are watching Youtube and not Cable TV specifically to avoid this stupid drama.

    71. Re:Are programmers really this naive? by Kremmy · · Score: 1

      They absolutely were professionals. These were professional programmers and content creators who work out in the real world where they've tried very hard to cut out the overbearing boss who doesn't know how to do his job. Why didn't they just get actors for their GAME JAM if they wanted to shoot a commercial? This wasn't a commercial, this wasn't an advertisement reel, this was an event that Pepsi made a deal to sponsor. Then Pepsi's guy decided it was his commercial, and made it so the professional content creators who were there for a game jam were treated as if they were actors in a Pepsi commercial. No, the marketing droids did not do their jobs.

    72. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      well, anon cow, i'll see your anon cowardness and raise you some...

      while i don't have mod points, and don't really care about playing such games, i have no doubt some of you dirtynerds do...
      HOWEVER, i have found senor ply's posts to have credibility where the butthurt crowd merely has indignation... i can not disagree with his basic point: you lay down with the dogs, you get fleas...
      that just seems self-evident to anyone conversant with contemporary rapacious kapitalism...
      it gets to the point that i can only believe one of two things:
      EITHER,
      they truly ARE totally clueless super-aspie types who have don't know shit about shit, BUT coding, etc...
      OR,
      they purposefully went thinking they could either push back and get their way, or force a confrontation over the offensive contract while making themselves looking like put-upon superhero nerds...

    73. Re:Are programmers really this naive? by Anonymous Coward · · Score: 0

      NOW, i'm getting pissed off: HOW FUCKING OLD ARE YOU ?

      "you're not doing your job if you don't treat your workers with respect..."

      yeah, and you're supposed to do a 10 point safety check every time you drive your car... ...and the cable install tech will be there at exactly 10:15 ...and the fine print on the coupon says... ...and, i'm sorry, it says right in your contract...

      are you fucking kidding me ?
      IF you get treated with 'respect' in a job, that is only incidental, and only because you are dealing with a human being who hasn't yet been molded into a korporate flunky...
      yet

      and THAT is just the 'normal' work world, i imagine it is 10 times worst in the 'entertainment' industry, where i'm sure it is MUCH more of 'not who you know, but who you blow'... literally

      you idiot, without the strength -and 'threat'!- of unions, employers -90%+- don't give a flying flip about 'respecting' you, sweetums...

    74. Re:Are programmers really this naive? by Kremmy · · Score: 1

      Ex-fucking-zactly? kinda the whole goddamn point, anger-bro. They ain't doing their jobs and no one would reasonably argue that they are.

    75. Re:Are programmers really this naive? by Kremmy · · Score: 1

      Humans are naive, Corporations are outright delusional. Shills are silly.

    76. Re:Are programmers really this naive? by ZeroPly · · Score: 1

      Uhh.... here's a clue, Einstein, a shill for Pepsi wouldn't call them "the epitome of a soulless American corporation". You'd think things like that would be obvious.

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  10. Darmok and Jalad at Tanagra by Altus · · Score: 4, Interesting

    Part of the problem here is "downing their tools" which is an idiom that is not used in American english. While I was able to take a guess at what it meant it is confusing and awkward to those who are not familiar with the idiom.

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    1. Re:Darmok and Jalad at Tanagra by Sockatume · · Score: 5, Funny

      Thanks, I had no idea it was a specifically British idiom. Sokath, his eyes uncovered.

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    2. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      ok, but what does it mean?

    3. Re:Darmok and Jalad at Tanagra by ackthpt · · Score: 1, Offtopic

      Part of the problem here is "downing their tools" which is an idiom that is not used in American english. While I was able to take a guess at what it meant it is confusing and awkward to those who are not familiar with the idiom.

      Mr. Smith, there will be no put-downs in this meeting.

      Yo! I'm down with that.

      Our dog is too old, so we're putting it down.

      Rather than go uptown we're going downtown, Saturday night.

      Looks like it was written by a claw shrimp - they live down deep.

      The network is down, looks like switch failure.

      Way, down upon the Swanee River, far, far away...

      --

      A feeling of having made the same mistake before: Deja Foobar
    4. Re:Darmok and Jalad at Tanagra by Runaway1956 · · Score: 1

      It does NOT mean that they ate their tools. You may down a few beers, but you may not down your tools.

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    5. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 1

      What? I'm American. I had no issue whatsoever comprehending what "downing their tools" meant. Honestly, I think some people just love being purposely obtuse.

    6. Re:Darmok and Jalad at Tanagra by Cimexus · · Score: 5, Insightful

      Even if it's not used in American English (which honestly, is surprising to me), it's not exactly obtuse or difficult to work it out. Putting ones tools down (and stopping work). What else could it mean? The only possible other interpretation is 'downing', as in 'consuming' ones tools, which obviously doesn't make any sense in this context.

    7. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      But it might make sense when you also consider that 'tool' is slang for male genitalia.

    8. Re:Darmok and Jalad at Tanagra by Quirkz · · Score: 1

      I got it eventually but had to read it a couple of times. I think I was already thrown by the headline. The words "Indie Game Jam Show Collapses" - the last three words could be either nouns or verbs, and I couldn't figure out which. I'm short on sleep, though, so it may just be me.

    9. Re:Darmok and Jalad at Tanagra by Jmc23 · · Score: 0
      downed- to put down

      They put down their tools.

      --
      Don't complain about syntax, grammar, or spelling. There is no.hell like input on android.
    10. Re:Darmok and Jalad at Tanagra by mooingyak · · Score: 0

      Even if it's not used in American English (which honestly, is surprising to me), it's not exactly obtuse or difficult to work it out. Putting ones tools down (and stopping work). What else could it mean? The only possible other interpretation is 'downing', as in 'consuming' ones tools, which obviously doesn't make any sense in this context.

      Mostly it reads like a typo, making me wonder what word is missing.

      --
      William of Ockham had no beard. The most likely explanation is that it was chewed off by squirrels every morning.
    11. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      Their tool is the coffee. So they downed each a mug of coffee and went home

    12. Re:Darmok and Jalad at Tanagra by NotDrWho · · Score: 5, Funny

      It's got the electrolytes that programmers crave!

      --
      SJW's don't eliminate discrimination. They just expropriate it for themselves.
    13. Re:Darmok and Jalad at Tanagra by Culture20 · · Score: 1

      In an article where the tools explicitly described are coffee and Mountain Dew, and the standard American use of "downing X" means to "drink X", I can see the confusion (and was confused myself).

    14. Re:Darmok and Jalad at Tanagra by GodfatherofSoul · · Score: 4, Funny

      I tried downing my tool, but I couldn't reach.

      Dante Hicks

      --
      I swear to God...I swear to God! That is NOT how you treat your human!
    15. Re:Darmok and Jalad at Tanagra by Culture20 · · Score: 1

      I think the problem comes because "put down one's tools" in American English implies a polite setting down of tools. The term used for quitting in America is to "drop one's tools". It implies an immediacy that pairs well with quitting without notice.

    16. Re:Darmok and Jalad at Tanagra by Chris+Mattern · · Score: 2

      It means what it says. They put down their tools. In other words, they stopped working.

    17. Re:Darmok and Jalad at Tanagra by operagost · · Score: 1

      Try yoga.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    18. Re:Darmok and Jalad at Tanagra by Your.Master · · Score: 1

      The only possible other interpretation is 'downing',

      What? There's lots of other possible meanings to "downing".

      "Decreasing" doesn't make a lot of sense in context either, but it is an obvious counter to "upping" like "upping the ante".

      Disparaging is the next thing that comes to mind, which does make some sense in context, yet is not what happened (well, apparently the youtubers were "downing" their headsets, but that seems a bit of a sidebar).

      Another is destroying/defeating/damaging/scattering, like "downing the enemy aircraft", which also makes sense in context, but is more brutal that what actually happened.

      "Putting down their tools" was about as far down the list of possible definitions I came up with for "downing their tools and the projection collapsing" as "filling their tools with feathers" or "ending a play by touching their tools to the ground, as in football (as opposed to soccer; not actually sure what the sport is called where soccer is referred to as football) ".

      Combined with he "projection" typo, it looked just as likely that the sentence was simply mangled at some point.

    19. Re:Darmok and Jalad at Tanagra by Nethead · · Score: 1

      The opposite of "Heads down, bums up."

      --
      -- I have a private email server in my basement.
    20. Re:Darmok and Jalad at Tanagra by Em+Adespoton · · Score: 1

      It means what it says. They put down their tools. In other words, they stopped working.

      It doesn't say they put down their tools... in most of the world, "downing" means to ingest. Of course, in the UK, there's Downing street, so I can see "downing their tools" having at least one other interpretation....

    21. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0, Funny

      In American English, you can't use "down" as a substitute for "put down." It just makes you look like an idiot. We don't warp the language the way you British fucks do.

    22. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      And here I thought the tool was the "Pepsi consultant"....

    23. Re:Darmok and Jalad at Tanagra by phantomfive · · Score: 1

      I think it's just that 'down' is not often used as a verb in America; instead Americans, with their ear for efficient English, tend to say 'put down'

      --
      "First they came for the slanderers and i said nothing."
    24. Re:Darmok and Jalad at Tanagra by Megane · · Score: 5, Funny

      It means they covered their tools with small bird feathers, presumably to insulate the tools to keep them from getting too cold to use. Ever tried putting a hammer in the freezer for a while? Submitch gets cold.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    25. Re:Darmok and Jalad at Tanagra by Megane · · Score: 1

      You can also down an enemy plane.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    26. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      downing their tools

      putting down their tools

      so does this mean they were holding their tools and then put them down and stopped working, or does this mean someone was insulting the tools they were using or accusing them of using inferior tools.

    27. Re:Darmok and Jalad at Tanagra by interkin3tic · · Score: 1

      Melting and drinking one's computer would be a pretty dramatic way to show one was unhappy.

      Also, no one probably set down their computer. Even if it was a laptop, it was probably on a table or something. So maybe someone was confused by that. Probably not, but the saying isn't perfect here. Lets all just agree to that and move on. Dear God, the lengths I'm going to to procrastinate...

    28. Re:Darmok and Jalad at Tanagra by hawguy · · Score: 0

      ok, but what does it mean?

      You don't have Google where you live?

      Try this link:

      http://lmgtfy.com/?q=downing+t...

    29. Re:Darmok and Jalad at Tanagra by mrchaotica · · Score: 1

      "ending a play by touching their tools to the ground, as in football (as opposed to soccer; not actually sure what the sport is called where soccer is referred to as football) ".

      I think they call it "American Football" but Rugby is similar enough that you're likely better off just referencing it instead. Assuming Rugby has "downs," that is...

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    30. Re:Darmok and Jalad at Tanagra by Grishnakh · · Score: 2

      We Americans have our own ways of warping the language.

      1. We drive on "parkways", and we park on "driveways".
      2. "Bad" as in "This boom box is BAD, man!!!"
      3. "My bad"
      4. "Friend" as a verb
      5. "Twerking"
      6. "Hella"

      Even going back in time a ways, there was:
      "How do you do?" How do you do what? Though I think this one was borrowed from the British, it sure took us long enough to finally shed it.

      There's also cellphones. Here in the US, it was common to call them "cells" for a while, though people seem to just call them "phones" now (which makes the most sense). The British call them "mobiles", which doesn't make much sense since that's a toy you hang over an infant's bed.

    31. Re:Darmok and Jalad at Tanagra by Altus · · Score: 1

      if the phrase was "put down their tools" that would not be idiomatic and would be generally understood. "downed their tools" is an idiom... the closest use for "downed" that I can think of to an American would be if someone "downed their beer" which is to say finished a beer quickly.

      To say "I put down my dog" means you killed your dog, you aren't killing your tools if you "down your tools". Downtown has nothing to do with this use either.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    32. Re:Darmok and Jalad at Tanagra by Altus · · Score: 1

      I am an american and I watch a lot of british TV which allowed me to figure out that it wasn't a typo or a missing word but just an idiom. Not everyone else is familiar with the british tendency to drop words from phrases to make common idioms ("Would do" for instance). It certainly doesn't help that there is an actual mistake immediately after it.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    33. Re:Darmok and Jalad at Tanagra by Altus · · Score: 1

      it is followed by an actual error which probably added to the confusion. I can usually work out the meaning of an idiom from context but given there was a mistake 2 words later it was just as likely that there was a missing word or 2 elsewhere in the sentence.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    34. Re:Darmok and Jalad at Tanagra by VortexCortex · · Score: 2

      Contrary to popular belief, it is the tar, not the feathers, that is most important at least among the tools of electricians or politicians.

    35. Re:Darmok and Jalad at Tanagra by seebs · · Score: 1

      My first guess would have been "permanently decomission". Perhaps with a sledgehammer.

      --
      My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
    36. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      "How do you do?" How do you do what?

      In life, in general. More roundabout way of saying "How are you?". Imagine that the reply is "I'm doing well", and it will click.

    37. Re:Darmok and Jalad at Tanagra by blackest_k · · Score: 1

      typically downed tools and walked off the job.

      They put down the tools they were working with and walked off the job.
      Or Down tools we're on strike.

      usually its some form of strike action followed by up tools and back to work.
      in this case they stopped work and walked out.

       

    38. Re:Darmok and Jalad at Tanagra by Flentil · · Score: 1

      I thought you were implying the mountain dew was now their tool and they downed it before walking out. I thought it was a lame attempt at being witty. You should just fix it.

    39. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      It's got the electrolytes that programmers crave!

      I love the reference =)

    40. Re:Darmok and Jalad at Tanagra by PRMan · · Score: 1

      Yes. "Dropped their tools" or "Threw down their tools" would give the correct connotation.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    41. Re:Darmok and Jalad at Tanagra by plover · · Score: 1

      The best part about this entire discussion is that the tools in question are IDEs, compilers, and editors. At no point in "putting them down" do they physically need to move from a higher elevation to a lower elevation. "Downing their tools" is already a metaphor.

      --
      John
    42. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      Idioms are often exceptionally regional in general, and can varry between states. Saying 'it's not an idiom used in American English' isn't terribly true, nor is it relevant. The language is only tangentally related to the idiom in most cases (as the idiom often depends on the language, if only for recognition purposes).

      I'd heard downing tools before here in New England (though rarely). Hell, I know people from towns in my own state that use idioms I'd never heard before, but are apparently quite common there.

    43. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      I interpreted the phrase a different way. In reference to Pulp Fiction:

      "Well, let's not start downing each others tools just yet" - The Wolf

    44. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      Even if it's not used in American English (which honestly, is surprising to me), it's not exactly obtuse or difficult to work it out. Putting ones tools down (and stopping work). What else could it mean? The only possible other interpretation is 'downing', as in 'consuming' ones tools, which obviously doesn't make any sense in this context.

      I often read comments before deciding if it’s worth my time to read the actual story. In my experience programming involves typing at a computer and moving a mouse. The tools are not picked up. Therefore when programmers stop working, they are not literally putting their tools down.

      Having read comments I now understand they put down their tools in a metaphorical sense. I was confused at first. Partly my own fault for misreading it as “drowning their tools”, and thinking it some type of weird commentary that they were mad at a beverage company employee.

      As for what else could it mean? Well, consider that down is used in phases such as “the server is down” or “the network is down”. In this computer related context down means non-functional. Possible downing could be an attempt at conveying the idea of making something non-functional. So downing their tools could have been a way of saying they sabotaged their own work.

    45. Re:Darmok and Jalad at Tanagra by Quirkz · · Score: 1

      2. "Bad" as in "This boom box is BAD, man!!!"

      Then there was the phase my brother went through as a teenager where all adjectives were sarcastic. "Bad" was among his favorites, but he was using sarcasm on the "good" bad, so that bad had wrapped around and actually meant "bad" again.

    46. Re:Darmok and Jalad at Tanagra by Bradmont · · Score: 1

      In the computer dev context, I thought it might have meant breaking/deleting/shttuing off their development environments/computers.

    47. Re:Darmok and Jalad at Tanagra by Pope · · Score: 1

      Americans drop words as well. "The car needs fixed," for example.

      --
      It doesn't mean much now, it's built for the future.
    48. Re:Darmok and Jalad at Tanagra by Master+Moose · · Score: 1

      ... in most of the world, "downing" means to ingest.

      Is your most of the world "North America" perchance?

      South African, living in New Zealand here. Well understood.

      --
      . . .gone when the morning comes
    49. Re:Darmok and Jalad at Tanagra by weav · · Score: 1

      "Needs fixed" etc. is a regionalism, mostly in the "German Belt" from Eastern Penna. thru Southern Michigan. At least that's what I recall from Grammar Girl's survey a while back.

    50. Re:Darmok and Jalad at Tanagra by Darinbob · · Score: 1

      Because as a verb, "downing" in American English just is almost always meant to be about eating/drinking and almost never at all about putting down an object. "Downing their tools" is a very unfamiliar phrase in America, it's not heard during union strikes for example. Yes, after some thought one might realize that the author was "verbing his nouns".

    51. Re:Darmok and Jalad at Tanagra by DamonHD · · Score: 1

      There's a Downing Street in NYC, last time I looked, but it was a sewing materials and/or repair shop IIRC.

      I'm downing my expectations of Americans understanding British idiom.

      Rgds

      Damon

      --
      http://m.earth.org.uk/
    52. Re:Darmok and Jalad at Tanagra by Dr_Terminus · · Score: 1
    53. Re:Darmok and Jalad at Tanagra by Impy+the+Impiuos+Imp · · Score: 1

      Pepsi sales did not unfurl.

      --
      (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
    54. Re:Darmok and Jalad at Tanagra by Anubis+IV · · Score: 1

      [...] it's not exactly obtuse or difficult to work it out. Putting ones tools down (and stopping work).

      It actually is difficult to work out, just as pretty much any idiom is to those who are unfamiliar with them. Even if we understood what it meant in a literal sense, it still wouldn't connote the idea that the person is refusing to work, merely that they had ceased to work. To an American, it sounds like they're simply taking a break and will be back after lunch. People who quit do not merely "put" their tools down, after all, they "throw" them down, "drop" them, "rid themselves of" them, or do something else similarly aggressive with their tools.

      What else could it mean? The only possible other interpretation is 'downing', as in 'consuming' ones tools, which obviously doesn't make any sense in this context.

      Do you try to find meaning in something that makes no sense, or do you try to get the basic gist and assume that the person merely misspoke? To most Americans it meant nothing at all, because as you said, the only other ways of interpreting "downing" (e.g. "down a drink", "down a plane") made no sense whatsoever. To us, it sounded like someone misspoke or left out a few words. The fact that the original version of the summary also misused the word "projection" in place of "production" only served to further enhance the notion that someone had made a mistake. I got the basic gist from the context, but the phrase itself looked wholly incorrect to me.

      I'm reminded of a conversation I had with a friend a few years back. Having grown up in India, he learned British English as a second language. While talking one day, I used a phrase along the lines of "he got off of the bus" in conversation. My friend politely questioned whether I should have used "of" in the phrase. I informed him that it was correct, but when he challenged me by asking if "get on of" was acceptable as well, I had no immediate answer, since "on of" sounded ludicrous. We eventually did some research and realized that "off of" is simply an Americanism with which he was unfamiliar.

      Well, now I know how he felt. And hopefully you'll have a better sense for how others might see the situation too.

    55. Re:Darmok and Jalad at Tanagra by mjwx · · Score: 2

      We Americans have our own ways of warping the language.

      1. We drive on "parkways", and we park on "driveways".
      2. "Bad" as in "This boom box is BAD, man!!!"
      3. "My bad"
      4. "Friend" as a verb
      5. "Twerking"
      6. "Hella"

      Those are not the worst abuses the Americans have inflicted on the English language.

      1. The removal of "u" from words that need it (Honour, favour, neighbour) and yes, "our" has a different sound to "or".
      2. The swapping of C's for S's in words like Defence.
      3. The removal of tenses. "I already ate" is wrong, you should say "I've already eaten" (present perfect).
      4. The mangling of re into er (I.E. centre v center).
      5. Ain't isn't a word, the correct contraction of "are not" is "aren't" and it is not an alternative for isn't (is not).
      6. A "fanny" is an informal and crude a word for lady bits, not your arse.
      7. The removal of the letter "r" from arse.
      8. Chips are chips, not fries (we cant let the Belgians win on this one, they're close to the France, they speak French, they might as well be French and the French cant win).
      9. The season preceding Winter is called Autumn, fall is when nanna takes a tumble down the stairs.
      10. Aluminum is the incorrect spelling of aluminium.
      11. It's pronounced Jag-U-ar.. like it's spelled.

      This is just a short list. The full list I'd be happy to read out in the Hague.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    56. Re:Darmok and Jalad at Tanagra by iapetus · · Score: 1

      We don't warp the language the way you British fucks do.

      Funny, hopefully intentionally.

      --
      ++ Say to Elrond "Hello.".
      Elrond says "No.". Elrond gives you some lunch.
    57. Re:Darmok and Jalad at Tanagra by Fauntleroy · · Score: 1

      Aluminum/aluminium isn't as simple as "dumb Americans mangling English". Case in point: http://books.google.com/books?... (*British* chemist Humphry Davy, in 1812). It's an "acceptable variant", apparently :)

    58. Re:Darmok and Jalad at Tanagra by stealth_finger · · Score: 1

      downing tools, put down your tools i.e. stop working. Not that hard really, is it?

      --
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    59. Re:Darmok and Jalad at Tanagra by stealth_finger · · Score: 1

      downing their tools

      putting down their tools

      so does this mean they were holding their tools and then put them down and stopped working, or does this mean someone was insulting the tools they were using or accusing them of using inferior tools.

      It means they said fuck this and fucked off.

      --
      Wanna buy a shirt?
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    60. Re:Darmok and Jalad at Tanagra by stealth_finger · · Score: 1

      There's also cellphones. Here in the US, it was common to call them "cells" for a while, though people seem to just call them "phones" now (which makes the most sense). The British call them "mobiles", which doesn't make much sense since that's a toy you hang over an infant's bed.

      And we call them mobile phones, as mobility. Calling them mobiles differentiates from the other types of phones, mainly being pay phones and home phones (or landline). It's not complex.

      --
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    61. Re:Darmok and Jalad at Tanagra by stealth_finger · · Score: 1

      if the phrase was "put down their tools" that would not be idiomatic and would be generally understood. "downed their tools" is an idiom... the closest use for "downed" that I can think of to an American would be if someone "downed their beer" which is to say finished a beer quickly.

      To say "I put down my dog" means you killed your dog, you aren't killing your tools if you "down your tools". Downtown has nothing to do with this use either.

      What he's saying is there are multiple meanings and uses of down.

      --
      Wanna buy a shirt?
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    62. Re:Darmok and Jalad at Tanagra by Grishnakh · · Score: 2

      1. The removal of "u" from words that need it (Honour, favour, neighbour) and yes, "our" has a different sound to "or".

      English is not a phonetic language with regular rules like German. After the Normans invaded, all that stuff went out the window. Every word simply needs to be memorized on its own. Some loose rules still apply, but there's no direct mapping of sounds to spellings any more. And with different accents, this is even more true now. In American English, "favor" closely fits how most people pronounce it.

      2. The swapping of C's for S's in words like Defence.

      See #1. "Defense" has an 's' sound at the end, so 's' works just fine.

      4. The mangling of re into er (I.E. centre v center).

      If you like French so much, just use French. "Center" fits the way it's pronounced.

      5. Ain't isn't a word,

      I've heard a lot of British people use that word actually, even internationally-known rock bands.

      6. A "fanny" is an informal and crude a word for lady bits, not your arse.

      Americans haven't used the word "fanny" for anything at all in decades, except maybe "fanny packs" (but no one uses those anymore either).

      8. Chips are chips, not fries (we cant let the Belgians win on this one, they're close to the France, they speak French, they might as well be French and the French cant win).

      You're the one that wants to stick to French-y spellings.

      Besides, "chip" implies something hard and brittle, like potato chips, not something soft and flexible.

      9. The season preceding Winter is called Autumn, fall is when nanna takes a tumble down the stairs.

      "Fall" is shorter and simpler. Notice that a lot of American changes to the language make things shorter and simpler, hence the removal of unnecessary vowels. Which reminds me, your preference of "honour" again is similar to French.

      10. Aluminum is the incorrect spelling of aluminium.

      No, aluminum was the original spelling, and is closer to Latin. Have you forgotten about the other metallic elements, like ferrum, plumbum, stannum, aurum, argentum, cuprum, molybdenum, tantalum, platinum, hydragyrum, and lanthanum? Humphrey Davy originally named the element "aluminum"; it was later that others wanted to change the spelling to match other newly-discovered elements which had the "ium" ending. From Wikipedia:

      Davy settled on aluminum by the time he published his 1812 book Chemical Philosophy: "This substance appears to contain a peculiar metal, but as yet Aluminum has not been obtained in a perfectly free state, though alloys of it with other metalline substances have been procured sufficiently distinct to indicate the probable nature of alumina." But the same year, an anonymous contributor to the Quarterly Review, a British political-literary journal, in a review of Davy's book, objected to aluminum and proposed the name aluminium, "for so we shall take the liberty of writing the word, in preference to aluminum, which has a less classical sound."

      The -ium suffix conformed to the precedent set in other newly discovered elements of the time: potassium, sodium, magnesium, calcium, and strontium (all of which Davy isolated himself). Nevertheless, -um spellings for elements were not unknown at the time, as for example platinum, known to Europeans since the 16th century, molybdenum, discovered in 1778, and tantalum, discovered in 1802. The -um suffix is consistent with the universal spelling alumina for the oxide (as opposed to aluminia), as lanthana is the oxide of lanthanum, and magnesia, ceria, and thoria are the oxides of magnesium, cerium, and thorium respectively.

      The spelling used throughout the 19th century by most U.S. chemists was aluminium, but common usage is less clear. The aluminum spelling is used in the Webster's Dictionary of 1828. In his advertising handbill for his new electrolytic method of producing the metal 1892, Charles Martin Hall used the -um spelling, despite his constant

    63. Re:Darmok and Jalad at Tanagra by Grishnakh · · Score: 1

      And we call them mobile phones, as mobility.

      Tablets are also mobile. So are cars.

      Calling them mobiles differentiates from the other types of phones, mainly being pay phones and home phones (or landline).

      "Pay phones"? Do you still have those over there? I remember seeing those decades ago when I was a kid. Do you still have rotary phones too? Or how about those phones that had no number at all, and you had to wind a knob to talk to the operator?

      "Home phones"? Only old people still have landlines here. You guys still use those too? How quaint. Do you still have to turn a crank on your cars to start the engine too?

    64. Re:Darmok and Jalad at Tanagra by stealth_finger · · Score: 1

      And we call them mobile phones, as mobility.

      Tablets are also mobile. So are cars.

      Calling them mobiles differentiates from the other types of phones, mainly being pay phones and home phones (or landline).

      "Pay phones"? Do you still have those over there? I remember seeing those decades ago when I was a kid. Do you still have rotary phones too? Or how about those phones that had no number at all, and you had to wind a knob to talk to the operator?

      "Home phones"? Only old people still have landlines here. You guys still use those too? How quaint. Do you still have to turn a crank on your cars to start the engine too?

      That's cool man. So there's no pay phones at all in the USA? How very progressive. I'm afraid the rotary and crank phones are a bit outdated now, you can still get them in second hand shops though. Oh, batteries have cells, you can get storm cells too, guess what? You're made of a shitload of cells! But anyway, you stick to your 'cell' only with your horrible operators and shitty service with extortionate rates while you laugh at foreigners using different words for things because it's Americans who speak proper English, right?

      --
      Wanna buy a shirt?
      https://www.redbubble.com/people/stealthfinger/shop?asc=u
    65. Re:Darmok and Jalad at Tanagra by Grishnakh · · Score: 1

      Did you not read my prior posts? We don't call them "cells" any more, as far as I can tell. That was only when they were fairly new. Now, most people just call them "phones", because they've entirely displaced other phone types (except in offices, which still use landlines, though personally I never use the desk phone in my cubicle; I use my cellphone for personal stuff and a USB headset for conference calls), or sometimes reverting to "cellphones" or "smartphones" when we need to distinguish, as I just did there.

      As for pay phones, they've all but disappeared. I can't remember the last time I saw one. Sometimes I see payphone booths, but the actual phones have been ripped out, and no one's bothered to remove the booth yet (this is generally in older buildings/districts).

      Yes, we do have shitty service and extortionate rates. That's a different issue. Last I heard, things aren't all rosy over there either, with the push towards privatization for things like the Royal Mail service, leading to shitty service and much higher rates. And for your buddies in Australia, things are positively out of control, with boycotting now illegal and private companies destroying the Great Barrier Reef. The Canadian government is going the same way. This all points to a complete and utter failure of the English form of government and all its descendants and offshoots.

    66. Re:Darmok and Jalad at Tanagra by heefeneet · · Score: 1

      The British call them "mobiles"

      Short for "mobile phone". Same as "cell" is short for "cellphone".

    67. Re:Darmok and Jalad at Tanagra by Anonymous Coward · · Score: 0

      11. It's pronounced Jag-U-ar.. like it's spelled.

      Oh dear. You were doing so well. So, SO well. I was wanting to have your babies by number 10. If I were female, that is. ...and then this.

      The past tense, and past participle, of the verb "spell" are both "spelt".
      Retarded Yanks are currently trying to change this because DUHHHHHH IRREGULAR VERBS ARE HARD.

      Also, have you noticed the latest one?
      Going against the grain of the above, they've started saying "pled" when they mean "pleaded".
      Not to mention the incessant and infuriating deletion of prepositions everywhere they can find them.
      You do not "protest something", you protest ABOUT or AGAINST something.
      A TV programme doesn't "start Tuesday", it starts ON Tuesday.
      Don't even get me started on the ads on eBay that say "shop toys now!" and similar?
      I should tell the police about toys? Why, what have they done?

      In summary: AMERICANS, LEARN TO SPEAK THE QUEEN'S ENGLISH PROPERLY, or LEARN TO SPEAK ESPERANTO, LEAVE ENGLISH ALONE AND FUCK RIGHT OFF.

    68. Re:Darmok and Jalad at Tanagra by Your.Master · · Score: 1

      I disagree with the "off of" logic.

      You can put something "in to" a box, and you can take something "out of" a box.

      You can get "off of" a bus, and you can get "on to" a bus. I would accept "off" and "off of", and I would accept "on" and "on to". I would not accept "off to" a bus or "on of" a bus. I would generally prefer the shorter version, but there are some sentences I think that the "of" improves. For instance, "Firefly will knock the socks off [of] anybody who watches it!" -- I would strongly prefer the version with "of". Although admittedly there are better ways to phrase that sentence.

      In the context of doubled prepositions, "of" and "to" are paired antonyms. I have no satisfying explanation for why "on" and "in" should be together and "off" and "out" should be together, but it seems to work.

    69. Re:Darmok and Jalad at Tanagra by lsatenstein · · Score: 1

      Part of the problem here is "downing their tools" which is an idiom that is not used in American english. While I was able to take a guess at what it meant it is confusing and awkward to those who are not familiar with the idiom.

      ===
      where I live, downing the tools is also accompanied with "Walking off the job", or "a mini grievance strike",

      --
      Leslie Satenstein Montreal Quebec Canada
    70. Re:Darmok and Jalad at Tanagra by Cimexus · · Score: 1

      In Australia at least, the football they play in America is referred to as gridiron, or simply 'American Football'.

      Yes I am aware that in America, 'gridiron' refers to the field it's played on, not the game itself. However this is not the case elsewhere, for some unknown reason.

      Rugby, in either of its incarnations (Rugby Union and Rugby League, which have quite different rules from each other), doesn't have downs. In League there's an enforced turnover of the ball if it hasn't been kicked downfield (which means it generally gets caught by the other team effecting a change in possession) within 6 plays ... but there's no 'minimum distance gained'-type requirement like downs.

  11. A consultant making things worse? by Anonymous Coward · · Score: 0

    Thas unpossible!
    Seriously, do consultans ever actually improve the situation?

  12. This is not news by Anonymous Coward · · Score: 0

    Really. It's not.

  13. Read the summary a couple times by korbulon · · Score: 1, Interesting

    Is that even English? Seems more like some dystopian futurespeak loosely based on a form of English which has been coopted by media and communications majors.

    1. Re:Read the summary a couple times by rockout · · Score: 1

      Read at least one of the articles. They're actually pretty good. I can forgive the Australian summary, since it led me to a pretty interesting story.

      --
      I've learned that they're worthless, so I don't read AC comments anymore.
    2. Re:Read the summary a couple times by Sockatume · · Score: 1

      I'm not even Australian, apparently I just write in some sort of impenetrable code.

      --
      No kidding!!! What do you say at this point?
    3. Re:Read the summary a couple times by ErroneousBee · · Score: 5, Funny

      Is that even English? Seems more like some dystopian futurespeak loosely based on a form of English which has been coopted by media and communications majors.

      Not only is it English, it is British English from English Britain, the original and still the best English since 1066.

      Accept no substitutes.

      --
      **TODO** Steal someone elses sig.
    4. Re:Read the summary a couple times by Anonymous Coward · · Score: 0

      TFA is the same way.

    5. Re:Read the summary a couple times by hendrips · · Score: 1, Informative

      So...Norman French? Because that's the language they were speaking after 1066...

    6. Re:Read the summary a couple times by Rob+Riggs · · Score: 1, Interesting

      Not only is it English, it is British English from English Britain, the original and still the best English since 1066.

      More like the tortured English of Murdoch's London headline writers. I don't think they are required to have a complete understanding of the language. I could write a book entitled "How to turn any sentence into meaningless gibberish with just a Thesaurus" using just London newspaper headlines as examples.

      --
      the growth in cynicism and rebellion has not been without cause
    7. Re:Read the summary a couple times by 0xdeadbeef · · Score: 1

      I bet he drinks water, like from the toilet.

    8. Re:Read the summary a couple times by Anonymous Coward · · Score: 0

      Not only is it English, it is British English from English Britain, the original and still the best English since 1066.

      More like the tortured English of Murdoch's London headline writers. I don't think they are required to have a complete understanding of the language. I could write a book entitled "How to turn any sentence into meaningless gibberish with just a Thesaurus" using just London newspaper headlines as examples.

      Chav speak?

    9. Re:Read the summary a couple times by Megane · · Score: 1

      After all, that's where the "u" in "colour" came from!

      (I did not expect to find that so quickly.)

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    10. Re:Read the summary a couple times by mjwalshe · · Score: 1

      Tabloids are written down to a 12/13 reading age - headlines are another art in them selves eg the "GOTCHA" one for the Belgrano sinking. This is obviously written in a "gonzo" style which assumes much higher reading age /IQ

    11. Re:Read the summary a couple times by ImprovOmega · · Score: 5, Funny

      æfter ic encan ealmæst hit eald Angelcynn beon betera

      Amateurs...

    12. Re:Read the summary a couple times by Anonymous Coward · · Score: 0

      So...Norman French? Because that's the language they were speaking after 1066...

      This deserves many a vote-up for hilarity!

    13. Re:Read the summary a couple times by Ol'+Dan+Tucker · · Score: 1

      If the Queen's English is the best, why is Dalek pronounced, 'Dahrlek' and Florida pronounced, 'Floridahr'?

    14. Re:Read the summary a couple times by msclrhd · · Score: 1

      Actually, the Norman invasion resulted in Middle English (Chaucer) which incorporated several French words into Old English (e.g. Beowulf, which originated from the Anglo-Saxons migrating from Germany), accompanied with a shift in pronunciation. At the start of the Tudor period, this evolved into Early Modern English and had a more radical shift in the way the vowels were pronounced. This then evolved through Shakespeare and spread throughout the world into the English we know today. Even through Old, Middle, Early Modern and Modern English, pronunciation and dialectal phrases varied from region to region like they do today.

    15. Re:Read the summary a couple times by SuricouRaven · · Score: 1

      That's the language the new nobility* spoke. The common people continued with their old-fashioned anglo-saxon or 'old english,' though a lot of words did get exchanged. Inability to converse with the locals was a point of pride for the new ruling class, many of whome (Including a lot of kings) refused to speak a language they considered beneath their station. Eventually old English simplified and adopted elements of Norman French to become 'middle English.'

      * Following the invasion, William secured his grip on power by confiscating land from anyone who questioned the new rule and appointing his own loyalists to the vacated positions. A lot of high-class but landless Norman men were imported and given estates, while many English landowners found themselves evicted.

    16. Re:Read the summary a couple times by Anonymous Coward · · Score: 0

      ... still the best English since 1066 ...

      In 1066 British royalty was replaced by French nobles which kept French as their lingua franca for the next 300 years. Go read the KJV bible to see how much the English language has changed in 400 years: The words and spelling and even grammar slightly. Since the KJV, the sounds of the alphabet have changed ('f' originally had a ss sound, 'c' originally had a ka sound, which is why cat and kill have the same phoneme but are spelt differently) and the alphabet is bigger because Greek letters have been added. The KJV was written after the English language was re-structured in the 1400s. The vowel sounds, grammar and many words were totally different before then. Attempts to create phonetic spelling in the 1800s were inconsistent resulting in different spellings for the same phonemes. This was complicated by the addition of asian words where spelling also indicated the tonal qualities of the word.

  14. Gender divide.. by Anonymous Coward · · Score: 0

    Nice butt! The ripped jeans were a bit over the top though. I wonder how many hundreds of dollars she spent on them... And that little metrosexual behind the camera and the other with the glasses, oh dear!

  15. This article is awful by Altus · · Score: 2, Informative

    Practically unreadable. It is far too long and contains many run-on sentences. Further it is filled with jargon that is not explained.

    --

    "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    1. Re:This article is awful by hodet · · Score: 1

      Whew. It's not just me then. I can appreciate how they stuck together though. They wanted drama, well they got it.

    2. Re:This article is awful by Anonymous Coward · · Score: 0

      Right. The first article I tried to read and stopped after second subtitle. (Thank god for those). I tried to skip the introduction but to no good end.
      Looks written more by an lawyer trying to document a disaster ,careful not to make angry any party in this screw up, than a reporter.

    3. Re:This article is awful by nine-times · · Score: 2

      Yeah, I couldn't figure out if the article just wasn't meant for the general public, like maybe "Indie Statik" is only focused on game developers, and unless you were' heavily into that world, you shouldn't bother reading this.

      I wondered about that because not only was there a lot of jargon, but there strange and unclear metaphors, and there were references to various things that seemed to assume you'd understand the reference. Half the time, I didn't know what the author was talking about. Maybe someone in the world of indie game development would understand it all?

    4. Re:This article is awful by Bryan+Ischo · · Score: 1

      Agreed. I gave up after the first paragraph, and came to the Slashdot comments to see if comments here would allow me to extract the facts of what happened, or at least make some semblance of sense over what the awful editorial summary here and incomprehensible article there were supposed to be telling me.

      So far, no luck though ...

    5. Re:This article is awful by serviscope_minor · · Score: 4, Informative

      So far, no luck though ...

      Well, some devs went to a game jam. The production company tried to turn it into a dodgy reality TV show, which annoyed everyone. And it was all being run by this guy who I think is best described by a quote from "in the thick of it": Christ alive what a cunt!!!

      The combination of him and the generaly crappyness of it resulted in a mass walkout from the devs and the event tanked, burning all the money spent on it.

      --
      SJW n. One who posts facts.
    6. Re:This article is awful by Dynedain · · Score: 1

      Yeah, I got all that from the summary. The article didn't add anything because it was so poorly written.

      Having read the article, I have not much more understanding of what happened. Not to mention, I still couldn't glean what exactly the sponsor's brand consultant did that ruined the whole production other than make a misogynistic comment. From the writing, I it took a reread to realize it was the brand consultant that made the comment.

      --
      I'm out of my mind right now, but feel free to leave a message.....
    7. Re:This article is awful by Altus · · Score: 2

      I can comprehend it, its just too damn much work to sift through run on sentences. What is sad is that the person who wrote this claims to be a journalist. I figured it was a developer writing on their blog which would be forgivable.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    8. Re:This article is awful by Bryan+Ischo · · Score: 1

      Thank you, that was very helpful.

      Now I am left wondering why such a stupid turn of events would ever be construed as something interesting to the Slashdot readership. Or, at least, me.

    9. Re:This article is awful by pjt33 · · Score: 1

      I'm no longer in the world in indie game development, but I didn't understand it all, and some of what I did understand what complete tosh. "Everyone knows everyone"?! Nonsense.

  16. Re:We are the geeks, we are not tools for non-geek by tlhIngan · · Score: 1, Informative

    That "pepsi consultant" can go eat shit and die - if he or she thinks he/she can push geeks to do whatever he/she likes.

    Well, if the event was sponsored by Pepsi, yes. That's generally one of the conditions for sponsorship.

    Otherwise the event will probably either not happen because there are no funds to organize it, some other sponsor is found (to which one has to follow THEIR rules), or some other form of fundraising is determined.

    It's why sites like Wikipedia don't do advertising - because they refuse to abide by any sort of rules a sponsor might want to impose, and while it's possible there are few who are willing to sponsor anyways, the numbers are far fewer, and the money small enough that it's not worth the bother.

    The fallout from this will likely be minimal unless Pepsi sponsors a large number of them - generally the event there is dead, but others will remain unaffected.

    Plenty of blame to go around - Pepsi for being so demanding, the organizers for not reading the contract close enough to see what restrictions on sponsorship were, and developers for not asking questions about the sponsorship (and probably letting the "cool, I'm on TV!" factor play an excessively large rule)

  17. ..and nothing of value was lost. by kheldan · · Score: 3, Insightful

    Honestly, it sounds like it was a monumentally bad idea in the first place. Who thought anyone would even watch such a thing?
    As others have commented: I'd be more interested in the end product of bringing these people together, not watching how they do it.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    1. Re:..and nothing of value was lost. by i+kan+reed · · Score: 3, Insightful

      The answer is "Some people who aren't you."

      I would, except that the idea of another "drama" filled "reality" snorefest instead of a real documentary would ruin it.

    2. Re:..and nothing of value was lost. by Pentomino · · Score: 2

      It's not that nobody would watch people code for four days. It's that nobody would watch manufactured reality show drama troweled over hour-long chunks of dramatically-edited footage of people coding.

      Well, people would, but at that level of edited reality, it becomes irrelevant what the contestants are actually doing. They could be sorting tiny screws or building Lego sculptures of breakfast foods and the show would be the same.

    3. Re:..and nothing of value was lost. by Anonymous Coward · · Score: 0

      But what could possibly be more interesting than watching a group of people talk, code, scrap their work, recode, make art assets, do voice recordings, test; on second thought fuck that shit. I do that at work.

    4. Re:..and nothing of value was lost. by Rinikusu · · Score: 1

      I think the making of is also interesting (which is why we have so many dev post-mortems on gamasutra, etc, but also think about behind the scenes on movies, etc). The challenges teams can face, from technical hurdles, to even political ("We didn't raise the 25 million we needed to finish this the way we wanted to, so what can we do to come in on what we DO have and still have a playable game?"), etc....

      --
      If you were me, you'd be good lookin'. - six string samurai
    5. Re:..and nothing of value was lost. by Anonymous Coward · · Score: 0

      I disagree. For someone like myself, who can code and has written software (nothing much) as an individual but not as part of a dev team, the dynamics of how a dev team works (or doesn't) and competes with other teams would be very interesting to watch, probably more interesting to me than the actual end product. If genuine, that is, so this dick would certainly have made it uninteresting for me anyway...

      However, I do have sufficient awareness to realise that such a thing would likely appeal to a very very small audience, and that anyway I could probably get what I want from the videos and notes from a KDE or suchlike devjam.

  18. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    not everyone falls into the same pitfalls as you do

  19. Matti Leshem by Webs+101 · · Score: 3, Informative
    Gee, he doesn't look like a dick at all!

    http://www.tvrage.com/person/i...

    --

    "Even for Slashdot, that was a very obscure reference!" - Anonymous Coward

    1. Re:Matti Leshem by Anonymous Coward · · Score: 0

      Gee, he doesn't look like a dick at all!

      http://www.tvrage.com/person/i...

      You'd be shocked to discover he had a Trilby (not even a proper Fedora) - I feel like I can guess everything else about this guy's life at this point.

    2. Re:Matti Leshem by Anonymous Coward · · Score: 0

      Gee, he doesn't look like a dick at all!

      http://www.tvrage.com/person/i...

      It's Kane!

  20. Fluff narrative by Anonymous Coward · · Score: 1

    Could that article be packed with any more narrative fluff?

  21. Re:We are the geeks, we are not tools for non-geek by i+kan+reed · · Score: 2

    And then we'll still be better than idiots like you with no dignity or self-respect.

    Not everyone who does things in the vague arena of entertainment wants to be a whore for a corporate product they don't actually endorse.

  22. Wat by Anonymous Coward · · Score: 0

    How does one "down" their tools, or "level blame" at someone? Americans love to reinvent and "coolify" the English language in the most creative and pretentious ways.

    1. Re:Wat by Oligonicella · · Score: 1

      Down their tools is not a US phrase. Leveling blame is a very old phrase. I think the pretension is not where you think it is.

  23. there's obviously more too this by slashmydots · · Score: 1

    So you bring in someone from Pepsi and his requirements and strategies are crap and...the whole project collapses? Eliminate the consultant and end the relationship with Pepsi then find a different sponsor. So clearly there's more to it collapsing than just the Pepsi guy.

    1. Re:there's obviously more too this by Anonymous Coward · · Score: 2, Interesting

      Read the articles. That was proposed by the sponsors after firing the asshole. However, the devs had lost so much energy and focus due to the jackass that they were pretty confident anything they'd come up with at that point would be crap. Rather than put out crap just to finish, they walked.

    2. Re:there's obviously more too this by cbhacking · · Score: 1

      Did you actually read the article? Yeah, I know this is /. but if you're going to throw around phrases like "obviously more too[sic] this" then you should try having some idea what you're talking about.

      The guy was a mix of everything wrong about reality TV (which the project wasn't even originally supposed to be) and marketing scum. Mix in a dash of the worst of "brogrammer" culture (not that he knew anything at all about it, except that women clearly didn't belong in such a setting...) and put him in charge.

      In fairness, you're kind of right: Matti was the reason it all fell apart, but the people who hired him and gave him free reign to do so (up until they fired him, after letting him wreck everything) bear some responsibility as well. That's largely the point of Adriel's blog post: accountability.

      --
      There's no place I could be, since I've found Serenity...
    3. Re:there's obviously more too this by Actually,+I+do+RTFA · · Score: 1

      Eliminate the consultant and end the relationship with Pepsi then find a different sponsor. So clearly there's more to it collapsing than just the Pepsi guy.

      They did get rid of him. The problem is a Game Jam is operating under a time constraint. And so much time and energy got sucked up by this dick that they didn't even see a point in trying to make the deadline. Which makes all the rented materials, salaries, etc. a lost cause, etc.

      --
      Your ad here. Ask me how!
  24. Re:Fuck Pepsi and fuck beta!! by Runaway1956 · · Score: 1

    To much information. Please don't tell us the rest of your life!

    --
    "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
  25. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    Such contracts are not godlike power, you don't get to tell people to do "whatever he/she likes", you are limited to what can reasonably be asked for for the money you are offering and the contract that was signed and all limited by the circumstances of the people you hire. If people will die if they quit then you can ask like this for all else there are limits! I see this idea that paying gives you unlimited power too often, it just is not true and worse it is also a justification for abusive, often unnecessarily abusive, behaviour.

  26. tldr by TheMiddleRoad · · Score: 3, Insightful

    It opens with paragraphs of him saying how awesome he is. Funk dat.

    1. Re:tldr by cbhacking · · Score: 1

      There's actual content. Skip the first 10 paragraphs (no, I'm not kidding). The real meat about the event starts in the third section, "The Set-Up".

      --
      There's no place I could be, since I've found Serenity...
  27. Re:We are the geeks, we are not tools for non-geek by ackthpt · · Score: 2

    A good allegory to this is the Simpsons episode with the "The Itchy & Scratchy & Poochie Show" show. A bit long for my ADD, but makes the point.

    --

    A feeling of having made the same mistake before: Deja Foobar
  28. the time cards by Anonymous Coward · · Score: 0

    Won't somebody please think of the time cards!?

  29. because gender divide... by Anathem · · Score: 1

    ...is exactly what developers need. I know, I know make for good TV. Wait, does it?

    1. Re:because gender divide... by Anonymous Coward · · Score: 0

      I think it's a necessary evil. As a culture changes a stereotype, it:

      1) exploits/consumes it, while ignoring the individual's substance or difference from what is considered normal (Freddie Mercury)

      2) makes it evil (the movie Warlock), Ursula (from The Little Mermaid who was modeled after a drag queen)

      3) grudgingly accepts (RuPaul), still divided

      4) majority acceptance (Ellen coming out)

      5) changes laws because the population doesn't understand discrimination was even possible (getting fired for being trans-)

      6) forgets that there's even a stereotype, or the stereotype fades to be meaningless (Irish-Americans)

      I don't think that it's right to stir gender issues among programmers, but I think we're pretty early in the cycle, and our culture wants to change this stereotype, but we need to drag all the mess out of the closet and look at it before we can clean it up.

    2. Re:because gender divide... by o_ferguson · · Score: 1

      Are you saying that all Irish-Americans are drag queens?

      --
      - In Soviet Korea, only old people loose all their bases to Natalie Portman's petrified hot grits overlords.
  30. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    Or he applied the well known principle of "Management by Perkele." He's name is Matti, after all.

  31. I'd watch that for a dollar by mveloso · · Score: 2

    I'm only about a third of the way into the article, and it's already hilarious.

    You generally don't read a lot of crash and burn stories, so this is great. The author needs more drugs, though, and some speed.

    1. Re:I'd watch that for a dollar by mveloso · · Score: 1

      As an aside, it shows how one person can make a difference - whether that difference is negative (in this case) or positive.

    2. Re:I'd watch that for a dollar by leonbev · · Score: 1

      Personally, I think that the show would be a good idea if they found the right host and sponsors for it.

      Instead, they try to turn a game programming show into "Hell's Kitchen" and failed miserably.

      Someone should do a Kickstarter for another attempt of this show. I'll bet it would get funded.

    3. Re:I'd watch that for a dollar by 0xdeadbeef · · Score: 1

      You made a reference to Robocop, which I like, because I understand it, and Hunter S. Thompson, which I don't like, because I'm stupid and reading is hard.

      This summary is bad and the article is bad and it would be only be funny if written by the people at cracked.com. And what does "downing their tools" mean? That sounds made up.

    4. Re:I'd watch that for a dollar by mveloso · · Score: 1

      I wish they'd put the raw footage online, just so we could watch the show collapse.

      It'd be a meta reality show: "how our reality show crapped out and we all lost money."

    5. Re:I'd watch that for a dollar by mvdwege · · Score: 1

      "Downing their tools" means "they walked out of the job". It's perfectly standard British English.

      --
      "I know I will be modded down for this": where's the option '-1, Asking for it'?
    6. Re:I'd watch that for a dollar by citizenr · · Score: 1

      Personally, I think that the show would be a good idea

      you are as clueless as Pepsi
      https://www.youtube.com/watch?...
      Writing code is NOT entertaining to watch. Even Discovery had to spice things up in order to keep highly technical show afloat.

      --
      Who logs in to gdm? Not I, said the duck.
  32. Re:We are the geeks, we are not tools for non-geek by JDG1980 · · Score: 4, Insightful

    Well, if the event was sponsored by Pepsi, yes. That's generally one of the conditions for sponsorship.

    There's a big difference between putting up Pepsi logos and branding (which everyone involved said they were fine with) and forbidding anyone to use any drink that isn't a Pepsi product, including water and coffee. No one could reasonably have expected the latter going in.

    Nor does corporate sponsorship imply that a "branding consultant" should engage in aggressively sexist behavior that would get someone fired if they did it in any normal white-collar office.

  33. Maker Studios by Vyse+of+Arcadia · · Score: 1

    I would like to point out how buzzword-y the Maker Studios website is.

    Maker is a talent first, technology-driven media company. Entertainment is changing. Millennials are living a mobile, social, on-demand life.

    1. Re:Maker Studios by citizenr · · Score: 1

      Complain all you want, they are swimming in Disney money.

      --
      Who logs in to gdm? Not I, said the duck.
  34. Youtube Personalities? by Gothmolly · · Score: 2, Insightful

    That's not a thing, that's just a narcissist.

    --
    I want to delete my account but Slashdot doesn't allow it.
    1. Re:Youtube Personalities? by MozeeToby · · Score: 1

      Sorry dude, it's not 2008 any more, people can and do have quality productions on YouTube with tens of thousands of regular viewers. Day9 caters almost exclusively to the niche Starcraft 2 crowd and pulls in 8k views for his daily one our program. Something slightly more mainstream like "Nerdy Nummies" regularly gets more than a quarter of a million views. It's not numbers that a major broadcast network would be proud of, but it's often enough to make a living.

    2. Re:Youtube Personalities? by PRMan · · Score: 1

      There are many hockey games that only get a quarter million views. And they are still on TV.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
  35. Re:We are the geeks, we are not tools for non-geek by Dutch+Gun · · Score: 5, Insightful

    I've been a professional game programmer for quite a while. Yes, female programmers are rare. I've worked with only three or four in the last fifteen years or so if I recall correctly. They're mostly to be found in the art, design, QA, and production/management departments. To be honest, this always made me a little sad, because one of the big strengths of working on teams comes from having different skill sets of course, but also different opinions and viewpoints. As with anyone else, their actual skills varied quite a bit from person to person. But I really don't think it comes down to sexism or anything that people should freak out about - it's just not a job that appeals, for whatever reason, to a large number of women.

    I've never even heard anyone at work malign someone on the job because they were female. Granted, I'm not exactly in the position to hear that sort of thing, but most developers I know don't have that sort of mind set to begin with. They're there because they love making games, and don't really care about whether someone is male or female. It never really made much of a difference to me, at least.

    I'm proud of the devs for not taking the bait and declining to participate in this idiotic "Pepsi Consultant's" little drama show. What a fucking moron.

    --
    Irony: Agile development has too much intertia to be abandoned now.
  36. Re:We are the geeks, we are not tools for non-geek by Jmc23 · · Score: 0
    You also aren't very interesting watching, about as marginal an audience as for StripSearch.

    At least not for the typical US audience. It's always fun to see how the same branded show will focus more on drama in the US while other countries focus more on information. You can actually watch cooking competitions from other countries where there's actual cooking being taught and shown!

    --
    Don't complain about syntax, grammar, or spelling. There is no.hell like input on android.
  37. Bloggers by Anonymous Coward · · Score: 0

    http://farm1.staticflickr.com/181/457089364_f970a20953_o.jpg

  38. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    The chip you just developed will change your puny opinions!

  39. His eyes, opened! by Anonymous Coward · · Score: 0

    Altus and Sockatume at Slashdot.

  40. Re:We are the geeks, we are not tools for non-geek by NotDrWho · · Score: 4, Funny

    But we are *NOT* tools for anyone.

    Obviously, you've never been to Silicon Valley. That place is chock full of tools.

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  41. Re:We are the geeks, we are not tools for non-geek by NotDrWho · · Score: 1, Offtopic

    Rule #1: Always read the contract carefully.

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  42. When Markedroids try to lead... by Opportunist · · Score: 2

    So he tried to create a Jerry Springer kind of air by trying to antagonize the teams and getting them to go ad hominem against each other, and those geeks didn't go for it. Wow, who would've thought that geeks care more about content and less about form, more about what a person can do than who they are...

    Matti, in case you're reading this: Don't. Just ... don't. You're not a Jerry Springer. You are, essentially, an oxygen thief.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:When Markedroids try to lead... by Anonymous Coward · · Score: 0

      Okay, physical violence on three!

    2. Re:When Markedroids try to lead... by citizenr · · Score: 1

      Jerry who? are you 50y old or something? Matti guy is fine, he makes millions selling MTV style reality tv crap made for and sponsored by big faceless corporations. And 14-20 something retards watch them.

      --
      Who logs in to gdm? Not I, said the duck.
    3. Re:When Markedroids try to lead... by Opportunist · · Score: 1

      So in other words he went WAY past the target audience for something like that? Who of that 14-20 'tard group would wanna watch a bunch of geeks coding?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    4. Re:When Markedroids try to lead... by heefeneet · · Score: 1

      So in other words he went WAY past the target audience for something like that? Who of that 14-20 'tard group would wanna watch a bunch of geeks coding?

      Why not? They watch every other piece of crap on TV.

    5. Re:When Markedroids try to lead... by Opportunist · · Score: 1

      Because that's not a group they can relate to. American Idiot? That's them, their dream. Some wannabe celebrities eating shit on some godforsaken island? That's their idols, about as smart and talented as they themselves.

      That's geeks who know what they're doing who can actually do something they could never, ever accomplish. That's not something that they wanna see, where's the ego-stroking in that?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  43. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    If you sign up to do a reality tv show, you pretty much are whore of some sort.

  44. Good on them by Oligonicella · · Score: 2

    Two reasons: One is that abuse on that level deserves walking out on as well as a damned fine finger flip at the stupidity it represents as demonstrated by the articles about what went on. Two is - I just really can't stand "reality" shows with their fabricated hate sessions, created and shoved into production by douches like that guy. I honestly feel that those who go along and make them have some dire moral shortcomings - you know, Bridzillas.

    1. Re:Good on them by Jason+Levine · · Score: 1

      There was one good reality show: The Mole. At the beginning of the show, one of the contestants was chosen to be the mole. Nobody (audience or contestants) knew who this person was. The contestants would complete events to try to add cash to the pot with the mole either sabotaging the effort as subtly as possible or being purposefully helpful to avoid suspicion. Contestants needed to be as observant as possible because each "elimination point" would involve a quiz about various events and would require contestants to guess who the mole is. The one with the lowest score (least observant) got eliminated. Eventually, you were left with the mole and the winner of the contest.

      It was actually a cerebral show (as far as reality shows go) and light on the forced drama. Needless to say, it didn't survive long since apparently the reality TV crowd wants dumbed down shows with as much forced drama as possible.

      --
      My sci-fi novel, Ghost Thief, is now available from Amazon.com.
    2. Re:Good on them by anyGould · · Score: 1

      There was one good game show: The Mole.

      FTFY. (Show me anywhere where Survivor is "reality", and then I'll start thinking about calling them reality shows. Best you'll get from me today is "long form game show")

      But agreed - The Mole was a high-water mark of what the format could do. Anderson was also a brilliant host for the format.

  45. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    ... and tried to generate strife where there was none.

    Isn't that what "reality" shows are supposed to do? Isn't that what sells?

  46. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    But we are *NOT* tools for anyone.

    LOL, you're adorable.

  47. Re:We are the geeks, we are not tools for non-geek by serviscope_minor · · Score: 4, Funny

    I hope your dignity and self-respect keep your warm during your long wait at the bus stop.

    Why? Does he live in downtown SF and work for google or something?

    --
    SJW n. One who posts facts.
  48. So what was the problem again? by js3 · · Score: 0

    I read Adriel Wallick's post. Basically he went on a game show where they agreed or were aware of producers being able to use anything for dramatic effect. Then one douchdb, asks them some inflammatory questions about women games and they lose their shit.

    Ok in a normal office environment I would agree, but this is a TV show, you want people to watch it. it needs drama, not a bunch of nerds making video games because that is very boring by itself.

    What happened on the set it seems is what happens on all those 'reality show' sets. Pump up the drama make contestants look like idiots. If you can't stand this shit maybe you should never have agreed to it at all.

    --
    did you forget to take your meds?
    1. Re:So what was the problem again? by serviscope_minor · · Score: 5, Insightful

      If you can't stand this shit maybe you should never have agreed to it at all.

      Are you referring to the bit where they negotiated the contract and in fact didn't agree to it all? Or the bit where they didn't agree to it all and walked out?

      Or are you proposing that there is simply be no middle ground to selling your soul to Mephistopholese and simply not being in a video on youtube?

      --
      SJW n. One who posts facts.
    2. Re:So what was the problem again? by js3 · · Score: 1

      They did negotiate the contract, some parts were removed, but none of the linked articles said anything about the "dramatic" clause being excluded. They were very well aware, like in all other reality show productions, that their words and actions would be twisted for dramatic effect.

      --
      did you forget to take your meds?
    3. Re:So what was the problem again? by PRMan · · Score: 1

      Adriel is a woman. And she has things flying in space right now that are running her code. Saying that "her team is at a disadvantage" because she's a woman and "can she use her looks to win?" is completely insulting. She's there because she's really good.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    4. Re:So what was the problem again? by Mr.+Shotgun · · Score: 3, Informative

      Basically he went on a game show

      From the fucking article:

      That natal idea, and one of the themes central to all eleven developers agreeing to travel to Los Angeles for the shoot, was the production and filming of a game jam for a televised audience (or at least a YouTube audience) with the intent to document the ups and downs of actually developing a game

      The developers agreed to produce a documentary, it was the sponsors that tried to turn it into a reality show. The only drama they were expecting was game crashes and bug fixes, ordinary issues that occur when developing a game.

      Also FTFA:

      At some point which remains unclear, the show wholly dipped into a scripted reality slant and became less about making a game, and more about creating drama for sake of the audience, less than one day out of the four blocked off for shooting available to sit down and jam. The rest of the program, as it turned out, was filled with arts and crafts, physical challenges and competitive gaming â" once again, totally unrelated to game development. But that wasnâ(TM)t communicated to anyone, and through Polarisâ(TM) local contacts, the developers were signed up and flown out to Culver City, where they awaited their first hurdle in Makerâ(TM)s legal department.

      So not only did the developers initially agree to the documentary format, but when the format was changed no one thought to ask the developers if they were ok with this? I am guessing that if they had known beforehand they would not have come. When they did find out they rejected the initial contract and had reservations about the show. This snowballed because of Matti Leshem's attempts to impose branding restrictions and incite drama where there was none, causing the developers to form ranks and reject the show entirely. They decided they didn't have to stand the shit and instead threw it back in the producers faces. and I really can't blame them. Next time the companies want to make a reality show, tell the actors first.

      --
      Of all tyrannies, a tyranny sincerely exercised for the (supposed) good of its victims may be the most oppressive
  49. Re:We are the geeks, we are not tools for non-geek by JDG1980 · · Score: 4, Informative

    Rule #1: Always read the contract carefully.

    If you read the articles, you'll see that not only did they read the contracts, they re-negotiated several provisions that were clearly unacceptable.

  50. Just a neckbeard thing by 0xdeaddead · · Score: 0

    "his trilby, director’s scarf and lit e-cig " Pretty much sums it up.

  51. I can't imagine anything more boring by DerekLyons · · Score: 2

    "Would you like to see a half-million-dollar TV show in which four teams of indie developers and Youtube personalities compete to create amazing videogames?"

    No. And I can't imagine what drugs somebody was smoking to even think it was a good idea in the first place. It's boring as hell to watch people talk and pound on keyboards. Essentially internal processes (like the excitement of creating a game) are invisible to the third party observer. There's a reason why reality shows are filled with drama real, fake, and everywhere else on the spectrum between the two extremes. That's what pays the bills.

    The production company grasped that, the self absorbed prima-donna "indies" did not. Seriously, when the introductory paragraph and a good chunk of the overall text is the narcissistic writer bragging on himself and how cool the "scene" was... I could see the train wreck coming.

    1. Re:I can't imagine anything more boring by Anonymous Coward · · Score: 0

      The train wrek is that you do not get real, balanced, professionals or amateurs to do a "reality show" full with "drama".

      You get either unbalanced people (who will auto-generate the drama, and are used to it), or actors (which will not be highly distressed at having to act like unbalanced people or faced with disgusting situations, as they have the appropriate mental firewall to block the crap away from their inner selves).

      The indies did the right thing. Getting indies to do that show is where things started to go wrong, getting an incompetent ass (the "pepsi consultant") who could not even understand the hand that had to be played [i.e. shit, these guys cannot/will not do fake-reality, I will need to somehow make real-reality interesting] to salvage the entire situation (and ended up fired, as well as destroyed Pepsi and Mountain Dew brands forever in the eyes of *any* developers and indies that read these articles) was just the exactly worst thing that could happen so that damage was maximized.

    2. Re:I can't imagine anything more boring by Anonymous Coward · · Score: 0

      Meh, I mean a "professional" "reality show", where profession is NOT acting. Professional actors can do any fake reality show, as well as a professional *ACTING* reality show :p

  52. Re:We are the geeks, we are not tools for non-geek by i+kan+reed · · Score: 3, Insightful

    Yeah, I work at a company, and make software. I get paid real US dollars. For the software I make. I don't sell my soul, giving them free advertisement for their crap just because that's where I get my salary. They get my productivity. They don't need my honesty.

  53. Re:We are the geeks, we are not tools for non-geek by i+kan+reed · · Score: 5, Insightful

    Remember when there were shows about actual reality? They called them documentaries.

  54. Spirit Fingers by Anonymous Coward · · Score: 0

    The dude reminds me of "Sparky" from the movie "Bring it On"

  55. Interesting! by Anonymous Coward · · Score: 0

    Here (west coast Canada), "down tools" is used to say "abruptly stopped work". Interesting that it's not a thing in the States.

  56. Control vs Promoters by David_Hart · · Score: 1

    It sounds like the organizers of the show gave away too much control to the sponsor's representative. It's a natural thing to want to not aggravate the sponsor, but there is a line where you give up way to much control and bad things happen. The point is that you need someone on the management team to step up in these situations to reign in any loose canons. It sounds like this group was missing this key ingredient and everything ended up going off the rails...

  57. Re:We are the geeks, we are not tools for non-geek by sjwest · · Score: 1

    The brits on /. have a different take on Gordon Ramsay

    Our joke goes along the lines of - on any day he is making tv adverts, while making his branded biscuits in a factory in Northampton, and doing something for british airways, before working at one of those celeb resturants at lunchtime, the afternoon is tv time with a series to make, then he jets off to America to save a restaurant. I guess the cook books get written overnight.

    Ramsay is a brand and not what you think he is.

  58. nobody expects the insta-pimpover by epine · · Score: 1

    They didn't realize that corporations want value for their investment.

    That's like saying a woman doesn't realize her date wants "value" for picking up the dinner check. No, what they didn't realize was that Pepsi was going to waltz in and set the prostitution dial to 100% from the very first "hello".

    You seem to think no show has ever turned a profit that depicts an interesting subculture without the insta-pimpover move.

    1. Re:nobody expects the insta-pimpover by ZeroPly · · Score: 0

      Actually, that's a good analogy. This is the equivalent of a total sleazebag with no ethics, and a track record of selfishness, asking a woman out to an expensive lobster dinner. The woman would have to be fairly clueless to think there were no expectations, and then complain when the sleazebag expected something.

      I don't think you're getting it, so I'll put this in capital letters for you - PEPSI. Do you really think PEPSI does altruistic things like showing the public interesting subcultures? The same company that spent $2.4 million to stop GMO labeling in California? The same company that was the biggest contributor the $7.2 million dark money pool to stop GMO labeling in Washington? The same company that cheerfully conducts business in Burma, because shareholders?

      All I'm saying is: know who you're dealing with instead of being a clueless dork. If you deal with megacorporations, and take megacorporation money, then expect the megacorporation to set the prostitution dial anywhere they damn well please...

      --
      Support microSD: in a post 9/11 world, it is unwise to carry your data on media that you cannot comfortably swallow.
    2. Re:nobody expects the insta-pimpover by Anonymous Coward · · Score: 0

      perhaps you could name a few.

    3. Re:nobody expects the insta-pimpover by SuricouRaven · · Score: 1

      I have to agree with them on GMO labeling: There is no evidence at all that those products pose any danger to human health, and the ethical concerns are overblown fear-mongering by people who couldn't tell genes from blue denim pants.

      That said, I imagine that even if the CDC, WHO and FDA all produced studies showing GMOs cause spontanious cranial explosion in 20% of consumers, Pepsi would just have spent even more on lobbying.

  59. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 4, Insightful

    To be honest, this always made me a little sad, because one of the big strengths of working on teams comes from having different skill sets of course, but also different opinions and viewpoints.

    While better than saying, "We don't want women," I think it is odd to see this idea that women should be wanted for a different viewpoint, as opposed to just wanting people in general with different viewpoints. Opinions and viewpoints seem to be largely influenced by upbringing and life experiences. While there are still plenty of women around who were raised differently as girls than a typical boy was, and there are many women around with different experiences than that. There is still plenty of crap that women put up with when older, but experiences vary there too.

    The result is that many of the same things that resulted in men ending up in a male dominated field can often be the same reasons some women get into the field, and there is little to no difference between them as a result, beyond the typical person to person difference. I've known several women who went into engineering, probably in part because they had parents that felt raised them with the attitude, "I don't care if you are a son or daughter, but you should learn how to use basic tools, and if you take an interest, we can work on projects together." As adults, they are not defined as a female engineer, but just as an engineer.

  60. Ban Coffee? by Anonymous Coward · · Score: 0

    Banning coffee?

    You better believe I'm walking.

  61. Googled Matti Leshem's image by FilmedInNoir · · Score: 1

    I think he might be fictitious... Nearly all of his pictures have the same face, it's just his suit that changes or the people he is with.
    Stare straight ahead. Look confident with a hint of menace and an air of undeserving smugness ... now copy and paste.

    --
    Sig. Sig. Sputnik
    1. Re:Googled Matti Leshem's image by RyuuzakiTetsuya · · Score: 1

      That dude just looks evil. He looks like an unholy combination between Jeff Bridges' character from the first Iron Man and Kane from Command and Conquer.

      --
      Non impediti ratione cogitationus.
    2. Re:Googled Matti Leshem's image by citizenr · · Score: 1
      --
      Who logs in to gdm? Not I, said the duck.
  62. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    Especially at the top of the corporate ladder.

  63. Bait and switch by JDG1980 · · Score: 1

    The problem here is that it looks like someone – maybe Maker, but that isn't quite clear – pulled a bait and switch on both sides.

    The event was sold to the programmers as a "Game Jam", a contest of skill. But it was sold to Pepsi as a "reality show" – a heavily edited event that focuses primarily on playing up drama. These two expectations were mutually contradictory, and inevitably led to the clash that happened, and to the whole thing falling apart.

    When the developers refused to sign the contracts until the boilerplate "reality show" language was removed or at least modified, this should have been a warning sign to Maker and Pepsi that this wasn't going to work out the way they wanted. But they didn't take the hint.

  64. Re:Answer by Anonymous Coward · · Score: 0

    It is a ridiculously contrived concept for entertainment. I'm not surprised it ended like it did. It should have never got off the ground to begin with.

  65. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    Plenty of blame to go around - Pepsi for being so demanding, the organizers for not reading the contract close enough to see what restrictions on sponsorship were, and developers for not asking questions about the sponsorship (and probably letting the "cool, I'm on TV!" factor play an excessively large rule)

    You should probably read up on what actually happened before passing blame on people for not reading the contract.
    A big part of the problem was that nowhere was it stated that Matti Leshem was supposed to call the shots. It was essentially a random person that was allowed to run around and be a complete dick without any formal acknowledgment from organizers. If only a director had made it clear what the intent was a lot of problems could have been resolved.

  66. no, just ignorant by Anonymous Coward · · Score: 0, Informative

    It is used in American English.

    If you are an American and you don't know this idiom, you are simply an ignorant, illiterate American.

    1. Re:no, just ignorant by Altus · · Score: 0

      Every online reference to it on dictionary sites lists it as a UK idiom or a UK and Australian idiom. That you have encountered it before as an America does not mean that it is in remotely common usage.

      Further, not knowing an idiom does not make one illiterate. Maybe try not being so much of an asshole next time.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    2. Re:no, just ignorant by Anonymous Coward · · Score: 0

      Further, not knowing an idiom does not make one illiterate. Maybe try not being so much of an asshole next time.

      Actually it does, by definition:

      Illiterate: 2) showing or marked by a lack of familiarity with language and literature

      ignorant: lacking knowledge or information

    3. Re:no, just ignorant by __aarzwb9394 · · Score: 1

      Further, not knowing an idiom does not make one illiterate.

      Perhaps it isn't evidence of illiteracy, it is certainly evidence of a lack of reasoning ability.

      If you cannot use context to make a decent guess at what some non-obscure words mean, this is laziness. Or stupidity

      The context being discussed was work-related and the phrase was "downing their tools".

      If you don't recognise "tool" as the noun that describes the item one uses to perform a task, and cannot see that "downing" might mean "putting down" then you have limited ability in what you claim is your native language. (Or are very tired, or drunk, or you forgot your reading glasses)

    4. Re:no, just ignorant by Your.Master · · Score: 1

      That dictionary definition is accurate but not precise.

      For instance, failing to define an obscure word that does appear in major dictionaries, but is unfamiliar to 99% of the population, does not make you illiterate. Nor does not knowing an unfamiliar idiom.

    5. Re:no, just ignorant by Your.Master · · Score: 1

      The context wasn't "downing their tools", it was "downing their tools and the projection collapsing", with a typo. Note the summary has been edited to fix the typo.

      When something that doesn't look like a word is paired with an obviously wrong word, it is totally fair to guess that maybe the entire sentence is fucked up.

      (Especially when nobody was necessarily holding tools in the first place)

  67. Who the hell wrote the article http://msminotaur by Anonymous Coward · · Score: 0

    I clicked the link only to find my eyes literally BURNING after the page had loaded. I'm only able to type this by my knowledge of my home keys!

  68. Re:Fuck Pepsi and fuck beta!! by hawguy · · Score: 5, Funny

    Why would anyone drink Pepsi or Mountain Dew? Drinking cat piss or dog semen would be a better way to spend your time.

    Well, maybe dog semen, but cat semen? That stuff is nearly undrinkable, much worse than Pepsi or Mountain Dew.

  69. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 5, Funny

    This is different. I saw the word 'pepsi' and 'brand management' and knew the pepsi guy was the one who would mess it up.

    Let me regale you of a tale from my younger days. We were having a meeting with the BIG customer Pepsi.

    The lead dev was busy in the basement coding away. He was called and summoned up to the meeting as the BIG customer wanted to ask some questions. He grabs his drink off his desk and walks in. Answers their questions. They are happy, everyone is happy. Until the second meeting.

    'We have decided to fund the project but you can not have that one developer anywhere near the project'.
    The PM leans back in his chair and says 'Why is that?'
    'he brought a coke can into this meeting'
    ''We can do what you ask but the project will never be completed'
    'WHAT *WE* are paying for it'
    'you just fired the lead developer of the project and the only one who knows how to do what you want'.

    I have heard numerous stories like this one about Pepsi. I may like their drinks, but their management is cray cray. Everything is about the brand and not the customer.

  70. Tears by Anonymous Coward · · Score: 0

    If a couple inane questions caused them to run crying about being personally offended, they apparently have never seen a reality TV show or watched Chef Ramsey rip into someone. Sad. The competition as a whole was at a disadvantage for having these clueless people in it and it had nothing to do with their gender.

  71. Re:We are the geeks, we are not tools for non-geek by PReDiToR · · Score: 1
    I always thought rule #1 was:

    Once you have their money, you never give it back.

    You might be thinking of rule #17:

    A contract is a contract is a contract ... but only between Ferengi.

    --

    Do not meddle in the affairs of geeks for they are subtle and quick to anger
  72. Re:Drama queens... by Megane · · Score: 1

    So you're saying that the "consultant" should have free reign to troll the "contestants" and anyone else on the set as much and as hard as he wants just because he worked for the sponsor?

    --
    #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
  73. No, it's that most English speakers are illiterate by Anonymous Coward · · Score: 0

    No, it's that most English speakers are illiterate.

    "Down your tools" is a perfectly cromulent idiom and quite an elegant turn of phrase.

  74. Re:We are the geeks, we are not tools for non-geek by mrchaotica · · Score: 1

    Or how-to shows.

    There are even documentaries and how-to shows still around; they're just no longer on channels like Discovery. (Instead, they're where they've always been: PBS.)

    --

    "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  75. Get off my lawn. by MaWeiTao · · Score: 1

    I've only taken one thing away from all this: Traditionally, an individual had to get to their 60s before they turned into a curmudgeon. With pop culture being what it is and trends changing so rapidly you'll now be one by your 30s.

  76. Non-divisive "reality" competitions can be fun by Nanoda · · Score: 3, Interesting

    After being incredibly turned off by "reality" shows that contain no reality at all ("Dangerous Flights" is the most egregious example I've seen lately), I was totally absorbed by Penny Arcade's low-budget reality show offering of Strip Search last year. (The site is slightly misorganized, but you can find stuff if you try).

    The show was a dozen web comic artists in competition. The premise of a single artist being funded and supported by Penny Arcade for a year was motivational, and the simple act of appearing in an episode granted even the entrants ousted first an audience for their work. While it was clear the producers provided for the possibility of backstabbing and conflict, they didn't go out of their way to insert any, and in the end the show was all the better for it. I'd actually put PA's Strip Search above 90% of professional, high-budget, high-production-values TV series.

    My point being, it's totally possible to structure an interesting show where game dev competition is friendly and rewarding for all, and producers with zero-sum on the brain don't exist. It just hasn't been made yet, apparently.

    1. Re:Non-divisive "reality" competitions can be fun by SuperKendall · · Score: 1

      Just wanted to add that I really enjoyed Strip Search also, as did my wife - who is not into gaming or art much at all. She just liked the people and thought the competitions were interesting.

      I even contributed to some of the kickstarters a few of the contestants ran later, and have been pretty happy with the results.

      To me the best part of Strip Search is as you said, if gave every artist more exposure to their work by everyone watching. A show about game developers that did the same thing would be pretty fantastic I think. If you put a lot of thought into it you could make a reality game-making show that would be interesting to watch and truly fun for those involved.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    2. Re:Non-divisive "reality" competitions can be fun by ZombieBraintrust · · Score: 1

      The backstabbing reality show is a different beast than the skill based reality shows. Iron Chef, American Idol, Project Runway, and Star Search don't emphasize that kind of drama. If they do it at all they use the judges instead of the contestants. They balance out a mean judge with a nice one. Instead they focus on the drama created by stressfull live performance.

  77. Easy to translate by JasoninKS · · Score: 1

    It's the polite way of saying they told the show to F off while they all walked out the door.

  78. Re:We are the geeks, we are not tools for non-geek by Talderas · · Score: 1

    No water? No coffee?

    So Aquafina and prepackaged Starbucks coffees aren't produced by Pepsi Co?

    --
    "Lack of speed can be overcome. In the worst case by patience." --Znork
  79. Re:We are the geeks, we are not tools for non-geek by Dutch+Gun · · Score: 5, Insightful

    While better than saying, "We don't want women," I think it is odd to see this idea that women should be wanted for a different viewpoint, as opposed to just wanting people in general with different viewpoints. Opinions and viewpoints seem to be largely influenced by upbringing and life experiences. While there are still plenty of women around who were raised differently as girls than a typical boy was, and there are many women around with different experiences than that. There is still plenty of crap that women put up with when older, but experiences vary there too.

    The article, if you read it, was largely about an artificial attempt to inject sexism and conflict into the show where none at all existed. Thus, I'm commenting on women's roles as game developers as I've seen it from inside the game industry as a programmer.

    I simply feel that women tend to bring a unique viewpoint to the table. I would never pretend to be able to represent the viewpoint of a black man or a gay man. Nor would I be able to represent the viewpoint of a women, because those factors tend to fundamentally alter one's life experience, giving people unique perspectives. Don't read into it any more than that.

    Anyhow, the entire point of my post was that, in my experience, most game developers *don't* actually give this much thought in a professional environment. We're too busy trying to make fun games that we (and hopefully others) will enjoy. I'm also not claiming sexism hasn't been a problem either - just that I've never seen it personally. All I have is a perspective of one person's life, so take that for what it is.

    --
    Irony: Agile development has too much intertia to be abandoned now.
  80. Too apologetic by Animats · · Score: 2

    After reading all three articles, I'm glad the developers walked out. Now they need to stop apologizing about it. They were recruited by misrepresentation, and when they found out, they didn't like it. They have nothing to apologize for. They don't need to justify their actions. That the sponsor lost $500K is not their problem.

    1. Re:Too apologetic by msobkow · · Score: 1

      Not until the sponsor sues them for breach of contract, at least.

      --
      I do not fail; I succeed at finding out what does not work.
  81. Re:We are the geeks, we are not tools for non-geek by seebs · · Score: 3, Insightful

    There are pervasive differences in the experience of living in the US based entirely off gender (and others based on, say, race), so having someone female on a team will give you insights into things that an all-male team is extremely unlikely to be aware of. And vice versa, although that's much rarer.

    That people aren't aware of this is, to some extent, part of the problem.

    --
    My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  82. Re:Drama queens... by seebs · · Score: 2

    That is really excellent advice for members of a species which isn't ours. Humans, however, really do have emotions, and they can't just shut them off. Furthermore, your proposed policy for what things should be like is basically the all-time champion of the Law of Unintended Consequences: If we adopt this policy, then the winning strategy is to constantly be an asshole to everyone, because if you can push them over the edge they lose.

    --
    My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  83. Are you sure? by SuperKendall · · Score: 5, Insightful

    "downing their tools" which is an idiom that is not used in American english.

    I'm American and I didn't have to think about that, I knew what it meant instantly... I don't remember learning it from British sources.

    "Put down your tools" is pretty clear and since English is full of moments where you make up words like "downing", I don't think many people would be confused.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  84. Remember Battlebots? by Anonymous Coward · · Score: 0

    The TV took a nice fun but whacky activity, and tried to pump up the comedic aspect.
    I like it, but...

  85. Re:We are the geeks, we are not tools for non-geek by NotDrWho · · Score: 5, Funny

    Rule #1 of Slashdot: NEVER read the fucking article.

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  86. What did they expect? by Princeofcups · · Score: 1

    Of course the tools were not up to par. Of course there are PAs everywhere. Of course there are cameras in your face wherever you go. Of course they misrepresent what you say for dramatic tension. Of course they try to designate one the "bad boy" and try to get people yelling at each other. How did they expect this to be otherwise? Did they expect an average day at the office? These were supposed to be intelligent people, and yet they willingly walked into a lion's den for what, money? The story isn't how badly developers were treated, it's that they were dumb enough to go on the show in the first place.

    --
    The only thing worse than a Democrat is a Republican.
  87. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    The "consultant" thought he would make a name for himself by acting like Gordon Ramsay. Hilariously, he was right, just in the exact opposite of what he hoped for. Unlike the chef, he did nothing to earn any such position and tried to generate strife where there was none.

    It's my understanding that he already had a name for himself. His wiki page seems to agree. This was him being him trying to promote his client.

  88. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 1

    That was kind of mentioned at the end of the first paragraph of the post you replied to. The nature of that experience will vary a lot though, from women who had to deal with some blatant BS in their life, to stuff subtle enough that they might not even be aware of the influence themselves, assuming it has any influence relevant to whatever field they are working in and is not dwarfed by some other big influence in their life. Having seen a lot of discussions on how to encourage women to get into physical sciences, I've seen women who can clearly cite bad things in their life that had to be overcome, others that can cite good things that encouraged them, and yet others that have no idea what to do because they can't see how the path leading them into such fields was any different than their colleagues. Assuming progress is being made, that last category is or will grow.

  89. Rampant Sexism in Games! by VortexCortex · · Score: 2

    Hmm. What got me was that it all fell apart when the Mountan Dewd Bro started instigating sexist shite.

    "Do you think you're at an advantage because you have a pretty girl on your team?"
    and
    "Do you think the teams with women on them are at a disadvantage?"

    As expected the indies didn't putting up with corporate sell-out nonsense or reality-TV false shit-stirring of sexism in games. Marketdroids should have known better.

    Protip: Developers are not the players. That's really two separate communities, and there is zero barrier to entry, just like romance novel writing. There are far more female romance novelists. There are far more male indie gamedevs. It's not sexist. Different sexes make different choices in general since Men and women are different. A generalization doesn't limit the individuals who are free to be outliers. To get rid of the sexism and racism we've got to stop looking at things in terms of those constructed identity labels, and focus on what the individuals are actually creating and deciding and experiencing for themselves.

  90. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    No water? No coffee?

    So Aquafina and prepackaged Starbucks coffees aren't produced by Pepsi Co?

    The product in question wasn't Pepsi Co products in general, it was Mt Dew, and only Mt. Dew.

  91. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    I don't disagree about him being a brand now but he had to work his name up by being a great chef and restaurant owner. Household brands names are rarely born over night.

  92. Re:We are the geeks, we are not tools for non-geek by whoever57 · · Score: 3, Interesting

    The "consultant" thought he would make a name for himself by acting like Gordon Ramsay. Hilariously, he was right, just in the exact opposite of what he hoped for.

    Let me suggest an alternative. The consultant was very smart. He knew that without strife and discord, there would be no show. Nothing that people would watch. Reality programs need drama.

    So, he worked to create strife. He forced the participants to drink Mountain Dew (so, more caffeine than they were used to) in order to get them hyped up. He made deliberately provocative statements. He did everything possible to get the participants out of their comfort zone and arguing with each other, deliberately, in order to make a show that would sell.

    Arguably, although his plan failed, the show might have also failed without his influence, simply because of a lack of drama.

    --
    The real "Libtards" are the Libertarians!
  93. Re:We are the geeks, we are not tools for non-geek by Cederic · · Score: 1

    While Pepsi may indeed be utter twats, it was fucking poor showing by the developer.

    Show some fucking respect for your client.

  94. Horrible reactions to predictable problems. by jelwell · · Score: 1

    For starters the main story is down, and no cache appears to be available. But from the other 3 viewpoints here's what I takeaway:
    A person whose job it was to make the "story" aspect of the videos engaging asked a purposefully hurtful question to incite conflict (since conflict sells). Rather than consistently using that as a launching point into educating the masses (people who will be watching the videos - obviously the person asking has no need for education) the teams decided to SHUT DOWN. First they shut down by ignoring future incursions. Then they shutdown entirely. Seems like the guy was giving you a soap box for you to talk on.
    Joseph Elwell.

    1. Re:Horrible reactions to predictable problems. by Wain13001 · · Score: 5, Insightful

      He picked the wrong year to ask his questions in the manner in which he did...also the wrong people. Zoe Quinn has been harassed to the point of blatant abuse by a particularly nasty part of the gamer community...death threats, forum-organized raids, and sexually harassing phone calls to her cell among other things. How she presents herself to the indie community as a woman and a developer is a very big deal at the moment. The indie teams are protective of each other and extremely protective of their individual images among their fans and supporters....this is a very big deal.

      Also the show wasn't originally conceived of as the craptastic mess Matti turned it into once they got started. So okay, this wasn't quite as bad as Matti walking up to a female rape victim and asking her on camera if she thinks "women are asking for it..." but I'm pretty sure from some of the dev's standpoints, it wasn't too far from that either.

    2. Re:Horrible reactions to predictable problems. by stoploss · · Score: 1

      Seems like the guy was giving you a soap box for you to talk on.

      Did you miss the part where the contracts allowed the producers to intentionally misrepresent anything the participants said or did? I know I'm cynical, but what do *you* imagine would happen to any such message by the time the show was released for public consumption?

      "I love working on diverse teams! Teams with men, women, people from other cultures... I doest matter! Teams with a monoculture may function, but working with them kind of sucks." becomes "I love women, but working with them kind of sucks." after editing. Completely legit, per their contract.

  95. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    To be fair, most (all?) of those sogennante "celebrity chefs" are a brand now, whether or not they are skilled in the kitchen, or may once have been.

  96. Re:Drama queens... by mvdwege · · Score: 1

    If we adopt this policy, then the winning strategy is to constantly be an asshole to everyone,

    I take it you haven't looked at Karmashock's posting history?

    --
    "I know I will be modded down for this": where's the option '-1, Asking for it'?
  97. Re:No, it's that most English speakers are illiter by Quirkz · · Score: 2

    If it's elegant to down my tools, is it equally cromulent to up yours?

  98. They got reality TV, just not what Matti wanted by Anonymous Coward · · Score: 1

    Live an learn, you can't *make* some people live your reality.

  99. Skip the first two sections by cbhacking · · Score: 2

    TL;DR: Start at the section titled "The Set-Up" for actual content.

    The first ten paragraphs are personal background for the point of... I'm not even sure, actually. The section "The Press" is at least tangentially related to the actual topic, but the introduction is not. You're not the only person to find it really hard to read, either.

    I don't know what the fuck the author is smoking, but I can only imagine this is supposed to be some hipster version of reporting, "oh, comprehensible language is totally a sellout, it's so mainstream". Actual I-shit-you-not comment from the original author "Writer here. I work in a writing style called gonzo. It's extremely polarizing..." He doesn't *quite* say "you've probably never heard of it" but I, for one, sincerely hope I never do so again!

    --
    There's no place I could be, since I've found Serenity...
    1. Re:Skip the first two sections by Anonymous Coward · · Score: 0

      "Writer here. I work in a writing style called gonzo. It's extremely polarizing..." He doesn't *quite* say "you've probably never heard of it" but I, for one, sincerely hope I never do so again!

      So you've never heard of Hunter S. Thompson before?

      Not that I'm saying that Jared Rosen is comparable to him, but it's not a new writing style or anything.

    2. Re:Skip the first two sections by TubeSteak · · Score: 1

      http://en.wikipedia.org/wiki/Gonzo_journalism
      If you've ever read/watched* Fear and Loathing in Las Vegas you'll have a decent idea of what Gonzo is.

      *The movie was directed by Terry Gilliam, the man responsible for directing the sci-fi classic Brazil and most (all?) of the filmed Monty Python material.

      --
      [Fuck Beta]
      o0t!
  100. Just another plea for the rest of the world to dum by Anonymous Coward · · Score: 0

    Just another plea for the rest of the world to dumb things down for Americans. The rest of the world can go through the effort to work out what American's understand and accommodate that, so that American's need not go through the effort of attempting to broaden their own understanding.

  101. Re:We are the geeks, we are not tools for non-geek by khellendros1984 · · Score: 1

    My company frequently encourages us to Tweet/Facebook product/PR announcements on our private feeds. We're a couple steps short of being required to do so, but if we ever hit that point, that's when I'm looking for a change of employment. I expect to be paid for the software I write, not for flogging said software. Given a sufficient raise, I'd sell out (it's not as if I have a moral objection to the product I work on). If they don't want to pay me enough, there are other development companies in the area, and I'm sure that one of them would like to pay me just for writing software.

    --
    It is pitch black. You are likely to be eaten by a grue.
  102. Re:We are the geeks, we are not tools for non-geek by Pope · · Score: 3, Insightful

    The main difference is the approach the producers take in the US vs. the UK shows. The US ones are all about highlighting him being confrontational.

    One of the best shows of his I've seen was the kid version of MasterChef. His personality really shone through, by being very supportive of the kids while also focusing his critique on their dishes, rather than them. Well worth a watch IMO.

    --
    It doesn't mean much now, it's built for the future.
  103. what's Cmdr Nowak doing these days? by Thud457 · · Score: 1

    I'm sorry, but Wikipedia apparently doesn't have a list of people punched by astronauts. Can you get right on that please?

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  104. That's what you get by bickerdyke · · Score: 1

    That's what you get when you try to play mindgames and try to artificially set up people against each other who are used to team work. Those tricks definitly work better when your panel is drafted from anything from egoists to sociopaths on shows like like "Big Brother", "Bachelor" or "$COUNTRY Idol"

    --
    bickerdyke
  105. js3 is an idiot by cbhacking · · Score: 2

    I think the main thing that js3 missed is that Adriel isn't a "he" at all... which says all that anybody really needs to know about Eir reading comprehension, doesn't it?

    Also, no, TV shows don't need drama. There are lots of shows, and even big-budget movies, with very little interpersonal drama. You can get by on excitement (action, sports, etc.) or interest pieces (documentaries, anything with a specific topic like "cooking" or "travel") or suspense (mystery, horror, etc.) or romance (self-explanatory), any of a number of others. Usually there's some mix of these, and yes, drama is *usually* part of that mix... but it's not the only part, and often it's not even an important one. Personally, I dislike drama and *hate* over-dramatized shows (which has largely pushed me away from traditional TV, which seems to be oversaturated with shallow people being nasty at one another).

    This was *supposed* to be a documentary about the process of indie game development, specifically a particularly fun kind of short-time development called a "jam". It metamorphosed into a competitive "reality" show, but at least it was still supposed to be about a game jam. If you can't get all the drama that you could want out of a few clips of team members deciding what goes into the game and who does what parts and all that, then you are not the intended audience. The rest of us are more interested in what indie game design is like, and what rapid development is like, and what a development jam is like, and so on.

    --
    There's no place I could be, since I've found Serenity...
  106. Re:We are the geeks, we are not tools for non-geek by nctritech · · Score: 1

    Rule #2 of Slashdot: You do not talk about Slashdot.

  107. Re:We are the geeks, we are not tools for non-geek by Intrepid+imaginaut · · Score: 0

    This is one of the more hilarious hypocrisies of feminism, that women are both equally capable and are functionally indistinguishable from men, and can somehow simultaneously bring unique abilities and perspectives to the table. Which is it? And what the fuck ever happened to unique abilities derived from merit rather than what's between your legs?

  108. Re:We are the geeks, we are not tools for non-geek by MrBigInThePants · · Score: 1

    Yeah..I think you are over generalising just a tad...

    Also perhaps confusing the open source movement and other free creative endeavours with geeks in general.

    Geeks are used as tools for the corporate masters just as much as everyone else.

    As far as the show goes...

    You put the dick of a corporate in your mouth, don't be surprised when you walk away with a bad taste in it.

  109. parent is Insightful by cbhacking · · Score: 1

    See: Internet trolls. Tempted to mark Karmashock as a Foe right now just because it's hard to imagine anybody thinking that way *not* being a troll, but I suppose I'll wait to see if they actually act that way or just think it.

    --
    There's no place I could be, since I've found Serenity...
  110. Re:We are the geeks, we are not tools for non-geek by Some_Llama · · Score: 4, Informative

    "Let me suggest an alternative. The consultant was very smart. He knew that without strife and discord, there would be no show. Nothing that people would watch. Reality programs need drama. "

    Let me offer an opposing view, you didn't read the article and have no idea what you are talking about.

    Since the actual show wasn't a reality show, it was something more akin to "http://www.amctv.com/shows/the-pitch" or home makovers where the homeowner comes back to see their renovation and the show follows the technical aspect of the renovations, there was no need for "manufactured" drama.

    In fact, making an indie game from scratch, involving all the technical aspects from both veterans and novices (the programmers and youtubers respectively), and having to do this on an imposed deadline would create all the "real" drama needed to make the show interesting. Not to mention the inside look at what most people never get to see, creatives making entertainment out of nothing.

    what this douchebag did was take a creative environment, strip all of the creativity out of it and then throw in heaps of sexism, forced strife, corporate policy and "reality" fakey crap (like forcing a game programmer to re-enter a "scene" 5 times to get the "shot").

    the biggest stupidity was that he was just some corporate douche who used the sponsorship ties the program had to force changes he thought would make the program better, he wasn't even someone there to make those decisions, only by throwing his corporate money weight around was he able to get the ones who were in charge of that stuff to concede to his input.

    at the end of the article everyone pretty much agreed if this douche had never been there, there would have been no issue...

    TL:DR the adults would have gotten along fine without this mental 3yr old.

  111. Re:Drama queens... by Wain13001 · · Score: 1

    The "gender nonsense" was not a real question. It was an insult...and it came at a time when a significant portion of the gamer community has just begun recovering from an uproar about women developers...and it's been such a hot-button issue that one of the women on this show not that long ago was receiving death threats from the members of the gaming community. Jimquisition has some great thoughts and insights on this issue.

    The question of women's contributions and the benefits or disadvantages of women in a dev team is completely valid to extremely ignorant masses, and the answers could be very interesting and inspiring, but Matti's questions amounted to "What do you think Chett? Do women suck at this?" "What about you? You're a Woman...do you suck at this? or do you think the fact that you're pretty might help your team with the judges?"

    fuck him, the worthless fucking fuck.

  112. Re:We are the geeks, we are not tools for non-geek by Kaenneth · · Score: 1

    The consultant was obviously following rule 34: "War is good for business"

  113. Re:We are the geeks, we are not tools for non-geek by Darinbob · · Score: 1

    It also sounded like he wasn't really "in charge" officially, but that he just took on that role without being challenged.

  114. Product Placement by Kaenneth · · Score: 1

    Yet another reason to hate product placement.

    now if you'll excuse me, I'm going to finish my Bacardi Rum and Coke-a-Cola before I finish installing my new Antec power supply into my new Intel i7 system, on top on my Ikea BESTÅ Workstation.

  115. Longwinded article by Anonymous Coward · · Score: 0

    The backstory sounds interesting but oh boy is it told in a longwinded and self indulgent way.

  116. Re:We are the geeks, we are not tools for non-geek by Darinbob · · Score: 1

    I've worked with many women programmers and engineers, and overall they are perfectly average; some are smarter than the average male and some are less smart than average, nothing surprising.

    Except that in some programming or computing areas that they are much more rare and thus it seems those average or lower veer off to other jobs. In this case it does seem like the only 2 women (out of 11) were very much above average. Maybe the everyone there is well above average, I don't know since I've never heard of any of them before. Surprised that both of them had an extensive blog, which to me automatically puts someone in the category of going above and beyond the call of merely doing a job (though as an indie developer that sort of forces a person to be their own management/marketing/PR team).

  117. look on the bright side by tuffy · · Score: 1

    At least no one will attempt to adapt the process of game development into yet another phony "reality" show ever again.

    --

    Ita erat quando hic adveni.

  118. Re:We are the geeks, we are not tools for non-geek by Macdude · · Score: 1

    Remember when there were shows about actual reality? They called them documentaries.
    They still do.

    --
    "Grab them by the pussy" -- President of the United States of America
  119. Re:Drama queens... by Anonymous Coward · · Score: 0

    If we adopt this policy, then the winning strategy is to constantly be an asshole to everyone,

    I take it you haven't looked at Karmashock's posting history?

    Just because Karmashock doesn't believe in manbearpig and refuses to be bullied into submission by the orthodoxy does not, ipso facto, make him an asshole.

  120. Too Sober by ZombieBraintrust · · Score: 1

    That only works when you get the people drunk first. The contestants were way to sober and strung up from drinking Mountian Dew.

  121. Re:We are the geeks, we are not tools for non-geek by BergZ · · Score: 2

    By asking "Which is it?" you make it sound like those two beliefs are contradictory and I don't believe that they are.
    So long as feminists acknowledge that men are also capable of "bringing unique abilities and perspectives to the table" then it is not hypocritical.

    --
    Warning: This sig is not thread safe. For more information see Slashdot's sig policy.
  122. Re:We are the geeks, we are not tools for non-geek by citizenr · · Score: 2

    Umm that "consultant" is a very powerful media exec. He MADE his career doing exactly what he did during this game jam. The difference is he is used to targeting Jersey Shore/reality tv of the week on MTV type of audience, 20 something party all night didnt go to college OMG camera lets scream and show our tits people.

    Matti Leshem is Pepci go to guy when tehy want to reach young and loud retard crowd. He is not going away anywhere. If anything Pepsi will drop the idea of targetting geeks, after all they are akward and hard to work with.

    --
    Who logs in to gdm? Not I, said the duck.
  123. Re:Drama queens... by Karmashock · · Score: 0

    I don't see any reason to give people a license to behave like children.

    You're either an adult or you're not.

    As to behaving like an asshole, that doesn't mean you have to respect or work with people.

    If someone shows you a lack of respect or you simply don't like them. Then you don't have to work with them. There are many ways mature adults can express their dissatisfaction or frustration with another human being short of a hissy fit.

    Simply excuse yourself from the interview, contact someone higher up the chain of command, and tell them that unfortunately you can't work with that individual due to personality problems.

    That's entirely reasonable. If they prompt you for clarification, you can say that he appears to have a tendency to denigrate your gender which makes your environment uncomfortable.

    Done.

    Nothing more need be said. That gives everyone all the information they need to deal with the problem. Isolate that guy from the women or simply remove him the project, or maybe management just pulls him aside and explains that he needs to be more careful.

    That's all that needed to happen. This media campaign on the issue that is destroying the project for everyone is a massive waste.

    They killed everything over a minor issue that management likely would have been very happy to fix. Do you think Pepsi hates women? Do you think they want to be known as the company that hates women? Obviously not.

    Pepsi only did this because they thought it would make them look good. And instead of that, the whole thing blew up in their faces because one of their marketing guys rubbed some people the wrong way.

    Well, guess what pepsi is going to do going forward? What do all companies do when they get their finger bitten off by issues like this? They go into siege mode. They close everything down and only make safe decisions.

    Which means this project is dead and projects like it are less likely.

    So who wins here? No one.

    This reaction by these women was IDIOTIC. They hurt themselves and they hurt their peers... male and female.

    The smart move... the adult move... would be to find a reasonable solution to a minor issue in a way that inconvenienced the smallest number of people and kept the machine going.

    They destroyed it for nothing. That's dumb.

    The first rule of big business and big government is KEEP THE MACHINE GOING. Everything else is secondary. That is how upper management at any big company thinks. The primary thing they hear is the heart beat of that machine in their ears. Beat. Beat. Beat. If you're the sort that likes to jam up the works then that machine doesn't want you anywhere near it. And the money it was going to pump into your organization... Gone.

    Just deeply foolish.

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  124. Re:We are the geeks, we are not tools for non-geek by citizenr · · Score: 1, Insightful

    While Pepsi may indeed be utter twats, it was fucking poor showing by the developer.

    Show some fucking respect for your client.

    Exactly, Dance monkeys DANCE!

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  125. Re:We are the geeks, we are not tools for non-geek by citizenr · · Score: 1

    Well, if the event was sponsored by Pepsi, yes. That's generally one of the conditions for sponsorship.

    There's a big difference between putting up Pepsi logos and branding (which everyone involved said they were fine with) and forbidding anyone to use any drink that isn't a Pepsi product, including water and coffee.

    umm, no
    1 they were allowed water
    2 event was PAID FOR by Pepsi. If Pepsi says naked hoola hoops, and you signed contract that stated naked hoola hoops, then shut the f up and dance monkey dance.

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  126. Re:Drama queens... by Karmashock · · Score: 0

    No. I am saying that if you have a problem, you can express it like a rational civilized educated adult.

    aka... Calm down. Collect your thoughts. Then go to the relevant authority in this case which is not the pepsi consultant, and inform them of your problem.

    In the event that you can't get them to change, you can try various other things.

    1. Suck it up. Lots of people have work environments that are occasionally uncomfortable. Yet people do the job every day. Its part of being an adult is occasionally dealing with unpleasant things and not whining like a baby when things get rough.

    2. Quit. Quitting is always an option if you don't like your job. Quitting doesn't mean flipping your desk over and screaming at people or starting a social media campaign against your boss. Even if your boss is a prick, you part on good terms because its in everyone's interest that you do that. Its in their interest because they don't need a scene or bad moral in the office. And you need it because leaving a company with a pissed off boss is bad for your resume. Doubtless you find this unjust... tough shit... its reality. Anyone that really can't accept this needs to grow the fuck up.

    3. You could always try taking the guy out for a cup of coffee and talk to him person to person. Express your position as respectfully as possible and there's a good chance he'll moderate his behavior.

    Look... you have a lot of options sort of what these people did. What happened here is that Pepsi was made to look like assholes when they didn't do anything. They had a consultant that likely did things they wouldn't have approved of and took licenses with his authority. So be it. Does that mean you have a massive freak out every time that happens?

    No... I shouldn't be seeing this on Slashdot. This should have been peacefully and mutually resolved at the scene with no hurt feelings. That was entirely possible and if not, then the people refusing to be reasonable need to go.

    I have ZERO regard for adults that believe they have a license to act like children when they get upset. I can accept this sort of behavior from people under 20. Over 25... I would give them the cold dead fish eye.

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  127. Re:Drama queens... by ewhac · · Score: 1
    "Hi. Welcome to this brightly-lit, strangely decorated cage. For the next four days, you'll be trying to design and write a video game while we surround you with cameras, force you through irrelevant tasks, and poke at you with sticks. Be sure to act professional throughout it all."

    "Contracts" or not, the developers' reaction was the correct one.

  128. Re:Drama queens... by citizenr · · Score: 1

    Not because he worked for the sponsor, because sponsor WANTED it and PAID for it and contestants AGREED to it by signing contracts.

    Whole game jam was supposed to be a documentary, but along the way someone decided that money is nice and he wants some of it = half a mil sponsorship deal and change of format.

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  129. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    There are pervasive differences in the experience of living in the US based entirely off gender (and others based on, say, race), so having someone female on a team will give you insights into things that an all-male team is extremely unlikely to be aware of. And vice versa, although that's much rarer.

    That people aren't aware of this is, to some extent, part of the problem.

    On the other hand, if everyone insists it exists, then it will always be a problem. Gender is a social issue, only minimizing the importance we place on gender will minimize the issue.

    Constantly drawing attention to gender specific ideas is essentially creating gender problems in addition to the ones that already exist. Rather than doing away with sexism, it reinforces it by saying gender is central to your identity whether you like or not.

  130. Re:Drama queens... by Karmashock · · Score: 1

    Professionals do the job and get paid.

    They did neither.

    End of argument.

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  131. Re:Drama queens... by Anonymous Coward · · Score: 0

    Of course it doesn't help that no matter how politely and quietly you quit a situation that becomes untenable, you always end up with someone claiming you threw a childish tantrum, and that you didn't try hard enough to reach out to someone. Of course there are people that over react, and those that a reasonable conversation will fix a lot of problems. But there are also people who seem to think every asshole in the world is one nice conversation away from changing their behavior, and that any reaction is a tantrum.

  132. The Media are always looking to use you. by Anonymous Coward · · Score: 0

    Anyone who has had the slightest experience with the media would know to expect something like this. Read any author's description of how he gets treated when his book is bought by Hollywood for example.
    "News" casts are never just about the facts.
    Face it. If you being covered by media (paid or not) it is because they want to use you to sell something ... advertising, product, whatever. And they don't particularly care who gets hurt in the process or even if the overall impression they leave is accurate. (The movie "Absence of Malice" with Paul Newman and Sally Field comes to mind. )
    pgmer6809

  133. Re:Drama queens... by Karmashock · · Score: 0

    Except its on slashdot. Which means they did throw a temper tantrum because they went to the fucking media with it.

    Why are people so fucking retarded? Can you not grasp the glaringly obvious fact that if we know about then someone flipped out and decided to air their dirty laundry in the public.

    I don't mean to be rude to you, brother. But seriously... wake the fuck up. Obviously they had a hissy fit. Because we know about it.

    And frankly, I have lots of experience in my own life of childish people pulling these sorts of stunts. They get upset about something and rather then deal with it in a reasonable, responsible, and mature fashion... they decide to make a giant dramatic production out of it. Its infantile.

    And no where in here am I legitimizing what they were upset about or saying that management or pepsi or whomever was right and they were wrong. I am rather taking issue with the WAY these people protested the action.

    Guess what doesn't make two rights?

    A wrong. Taking this issue to social media or the media at all was wrong. Did the pepsi consultant screw up? Obviously... he pissed off some people for some reason. Legitimate or not that's always wrong. Ideally you shouldn't offend anyone even if you're not trying to offend anyone.

    Just don't.

    And on the flip side, if someone does something that offends you... Explain it to them in a calm and respectful manner then wait to see if their behavior changes.

    If it does not... then either explain it to higher management to see if they'll get lower management to change, suck it up, or quit.

    Those are the reasonable solutions. Going to the media is what you do when there is a threat to public safety that upper management refuses to deal with... I'm struggling to think of another justification for ever doing that.

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  134. NOT TO MENTION... by Anonymous Coward · · Score: 0

    the Pawn Stars gang are a bunch of flaming Mickey$oft shills!!

  135. Re:We are the geeks, we are not tools for non-geek by davydagger · · Score: 1

    I'd say this again, keep these liberal arts oppertunist shitheads away from all things in the nerd world.

    All this do is stir up all shits to revel in the conflict, and create problems for themselves to solve.

    I think I am slowly comming about to this type of "consultant" getting what they reffer to as a "boot party".

  136. Re:Drama queens... by Anonymous Coward · · Score: 0

    Why are people so fucking retarded? Can you not grasp the glaringly obvious fact that if we know about then someone flipped out and decided to air their dirty laundry in the public.

    Sorry, didn't realize that the submitter Sockatume was one of the developers there and is submitted it to Slashdot to spread their tantrum. I must have also misread the main (badly written...) story linked a lot of places, to have thought it was by some journalist as opposed to one of the childish devs.

    Explain it to them in a calm and respectful manner then wait to see if their behavior changes.

    Because people have such high hopes of that working when someone is disrespectful to the point of being in the 99th percentile of issues. Hey, if someone says, "Women are unable to have a intelligent opinion on this and should have no reason to be upset," like one time I've had to deal with, I should expect him to listen to listen to a woman explain themselves politely.

    If it does not... then either explain it to higher management to see if they'll get lower management to change, suck it up, or quit.

    Sounds a lot like what happened here, there was a lot of complaining to others involved, trying to dealing with it, and eventually quitting. Or do you mean explaining why things went wrong as a warning or lesson to others can't be part of quitting? I guess the people who act like an ass are the only ones allowed to get an explanation of what happened...

  137. Re:We are the geeks, we are not tools for non-geek by davydagger · · Score: 1

    I am beginning to wonder if this is feminism, or agitators looking to make problems

  138. Re:Drama queens... by Anonymous Coward · · Score: 0

    What do all companies do when they get their finger bitten off by issues like this? They go into siege mode. They close everything down and only make safe decisions.

    ....

    The smart move... the adult move... would be to find a reasonable solution to a minor issue in a way that inconvenienced the smallest number of people and kept the machine going.

    So are you saying companies act childish too by only making safe moves and quitting situations that are inconvenient or problematic? Or are the individuals supposed to be the only ones that take one for the team and deal with crap while companies can bail on whatever they want to?

  139. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    We geeks are the doers.

    We make things.

    We create new stuffs.

    We come up with new and exciting ideas.

    But we are *NOT* tools for anyone.

    That "pepsi consultant" can go eat shit and die - if he or she thinks he/she can push geeks to do whatever he/she likes.

    Yeah, us nerds aren't manipulated at all by the latest tech or gigabit fiber. We've never been accused of buying shit on pure impulse, or simply because it's the latest and greatest version.

    No, that never happens. The trillion-dollar nerdgasm industry that has exploded all over itself is just a myth.

    Speaking of eating shit, feel free to lick your lips to get some of that you're spewing. Then you can swallow it down with that branded energy drink you claim you weren't manipulated into buying while banging away on your overpriced Macbook there, fanboi.

  140. Re:Drama queens... by Anonymous Coward · · Score: 0

    A lot of your "advice" seems to be not far from what they actually did, considering they did spend time talking to management and got changes made, they did spend time trying to suck it up and move on, and ultimately quit. And it still amounts to them getting name calling and advice on how not to throw a tantrum from someone who has trouble handling disagreement comments on the internet.

  141. Uhhh by Anonymous Coward · · Score: 0

    Really? I took it as they got pissed and walked off. Amazing and I'm American!!

    This type of corporate control as gone on for years, only I'm reading more and more people 'walking off' or 'losing interest' or simply wanting nothing to do with corporate idiocy. If it isn't the stupidity of broadcasting stations taking an actually great idea and turning it into a bastard, it's idiot corporate sponsors coming in dictating what "they demand".

    This is the very problem with the US. From TV, to the political system, to citizens everyone can be bought off for the right price. It is great to see people tell them to get f**ked and walk away.

    This group should have ran the show on YouTube or some other video driven web site. I can promise you with word of mouth, and a small marketing campaign, they would far exceed any TV ratings among viewers. Its even possible to run it live which may be a better strategy, people, I think, would be more engaged with a live show like this.

  142. Re:Drama queens... by Anonymous Coward · · Score: 0

    Except it they do get paid for their jobs, and being professional doesn't mean taking every job available or being responsible for fixing other company's management problems. Unless they were supposed to be "professional" reality tv stars instead of professional game developers, in which case grabbing for attention and emotion reactions are part of the job, or at least human in response to someone repeatedly trying to evoke an emotional response.

  143. Re:Fuck Pepsi and fuck beta!! by Anonymous Coward · · Score: 0

    bzzzt. the choice is cat piss or dog semen. "dog semen" is not a choice. pretty soon you'll want some dog piss and walk off the set.

  144. Re:Answer by o_ferguson · · Score: 1

    Thank you. Would mod this up if I could.

    --
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  145. Re:We are the geeks, we are not tools for non-geek by Kuroji · · Score: 1

    Yes, how dare you make a personal choice about something that does not align to the interests of the people who are paying you to do something totally unrelated to this personal choice.

  146. Re:We are the geeks, we are not tools for non-geek by Fjandr · · Score: 1

    There are a lot of people who find the false drama of unreality shows to be an utter turn-off. I would have loved to watch something like this without the injection of false drama. Unreality TV plays to the least common denominator, which is why they tend to perform poorly when targeting technically literate people as a demographic.

  147. Re:We are the geeks, we are not tools for non-geek by Cederic · · Score: 2

    Picking up a can of coke knowing you're going into a meeting with Pepsi is provocation or naivety, and just unprofessional in that context either way.

    If Pepsi came in to sell you their products then sure, do that to put pressure on them, exert competitive tensions, make a point. But not when they're the client.

  148. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    I've been a professional game programmer for quite a while. Yes, female programmers are rare. I've worked with only three or four in the last fifteen years or so if I recall correctly. They're mostly to be found in the art, design, QA, and production/management departments.

    I call bullshit. I've been a professional game programmer for 20 years, and it that time I've met three or four female game programmers, but dozens and dozens of female artists, designers and producers. If you've been in the industry for 15 years you must have tried really fucking hard to avoid women if you've only encountered three or four of them in total.

  149. Re:We are the geeks, we are not tools for non-geek by Kuroji · · Score: 1

    Why the hell should they even CARE? What the coders drink is not their business. It's unprofessional to bring a drink in to a meeting unless it was assumed to be that informal, perhaps, but otherwise...

  150. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    The are pervasive differences in the experience of everyone, and everybody has their own insights that others would never pick up on. I have no idea why people focus on gender so much.

    It should be a complete non-issue because for most of us it simply doesn't matter.

  151. Re:We are the geeks, we are not tools for non-geek by Cederic · · Score: 1

    If Pepsi caused fuss about a can of coke on someone's desk then I'd agree that they were unreasonable.

    When someone brings a can of coke into a meeting - and nobody's brought a can or bottle of coke or pepsi to any meeting I've been in for months - then I can understand that this is interpreted as either antagonism or a lack of business sense, and either are reasonable grounds to challenge the competence of the developer.

  152. Re:Fuck Pepsi and fuck beta!! by strikethree · · Score: 2

    Well, maybe dog semen, but cat semen? That stuff is nearly undrinkable, much worse than Pepsi or Mountain Dew.

    Holy mother of god! You were modded informative. Just. Wow.

    ROFLMAO

    --
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  153. Re:Drama queens... by Anonymous Coward · · Score: 0

    Considering the antagonist of the situation was purposely trying to cause an emotional reaction, touching on a subject that some of the people involved with have had big issues with on purpose, there are limits beyond which one should expect an emotional response and it becomes difficult to fault people for getting upset. While business would be so much easier if people didn't become emotional, nearly everyone has some line that can be crossed that throws the chances of that out the window. In this case some of the developers have had to deal with constant, heavy harassment including death threats on the issue of being a female game developer. Complaining that things touch on that got emotional seems kind of disconnected from the reality, in the same way as watching someone who just lost a close family member trying to deal with a business associate trying to make that part of their business dealing or even watching someone getting poked with something sharp, and then telling them they should have had a calm, calculated reaction.

  154. Re:Fuck Pepsi and fuck beta!! by hawguy · · Score: 2

    Well, maybe dog semen, but cat semen? That stuff is nearly undrinkable, much worse than Pepsi or Mountain Dew.

    Holy mother of god! You were modded informative. Just. Wow.

    ROFLMAO

    Yeah, I was a little horrified to see that!

  155. Re:Drama queens... by Karmashock · · Score: 1

    Playing it safe in a volatile environment is not childish. It is often prudent. Think of it like going below deck in a storm or grabbing your kids and taking them to storm cellar when there is a tornado. Avoiding the stock market when it starts see sawing all over the place.

    Its not childish to avoid volatility. Its childish to create it without purpose.

    The only time you want volatility is when you want to hurt people or destroy things. That is the use of volatility. Its destructive. In wars you love volatility... but only amongst the enemy. You want their whole world to be nothing but volatility.

    Interesting times as the Chinese curse went. But in business? Its bad. And from employees, business partners, etc... unacceptable. Don't rock the boat because the damn thing will tip over and then everyone is fucked.

    Its bad for business. Don't do it.

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  156. Re:Drama queens... by Karmashock · · Score: 1

    Are you agreeing with me or are you so confused that you didn't realize you just made my point?

    Just curious.

    As you said, part of that job was providing entertainment... the consultant as you likely gathered was grasping for some tension or something that he could use to spice the show up a bit so it was more interesting.

    That's not unreasonable. The people in question want to be upset about that? Express that frustration in a reasonable way. Tell the interviewer why that is offensive and make that part of the show.

    That's good television.

    Killing the show... bad television.

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  157. Re:Drama queens... by Karmashock · · Score: 1

    You're right, the best response to a work related problem is to take your issue to social media and destroy the project and burn your relationship with companies that wanted to do business with you.

    You're a genius. Never change.

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  158. Re:Drama queens... by seebs · · Score: 1

    All I'm getting is "blah blah blah I don't believe in science". When you can demonstrate the ability to completely and perfectly control your emotions in a controlled experiment, I will totally fake caring about what you say. Until then I'm not gonna even bother pretending.

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  159. Re:We are the geeks, we are not tools for non-geek by seebs · · Score: 1

    Sometimes, context is a thing. In terms of raw abilities, there is very little (apart from a few very specific biological functions) that cannot be done by both men and women. There might be some statistical variance, but in practice you are much better off evaluating individual competence only.

    However, there are specific experiences that only some people will have had, and those can lead to perspectives differing between people.

    Friend of mine once happened to go to lunch with some coworkers, and by coincidence ended up in a car in which she was the only white person. And so when the topic of conversation naturally turned to "places where the police pull you over and claim it was random", she was supriseed to find out that she had never experienced this, but that everyone else in the car had an actively-maintained mental map of the locations of "random" police stops. Because they had to assume that if they drove through a few of those, they would get pulled over at least once, and it would add a few minutes to how long it would take to get somewhere.

    This isn't a reflection of some kind of innate quality people get from their skin color that affects their ability to remember where the cops do or don't "randomly" pull people over, but it is a case where different people will have very different experiences.

    Men and women are both capable of being comparably-skilled programmers. But skill at programming is not the only useful thing in software development; awareness of the experiences users will be bringing to the table can be relevant.

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  160. Experience by Ol+Olsoc · · Score: 1
    I worked at a University that signed a contract with Pepsi

    While the big thing is sports game sales, Pepsi will insert themselves into every aspect of your work life.

    We used to have vending machines stocked and owned by an EBA. Pepsi said NO! They were removed, and replaced with Pepsi owned machines, selling only Pepsi owned company products.

    Pepsi made all of the coffee services in our (and every) building use only Pepsi owned coffee machines and Pepsi owned coffee

    It was beyond belief the amount of money PepsiCo made for a few million dollars given to the University. My guess is their payback over the length of the contract was something like a few weeks, then - 4.PROFIT!

    The ill will it generated was also something to behold. There was now a market in contraband soda and snacks. People would "smuggle" Coke products into the workplace. Illegal coffee machines were not hard ro find. Their snack machines sat largely unused for years. Many of us still refuse to buy any PepsiCo products

    --
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  161. Re:We are the geeks, we are not tools for non-geek by seebs · · Score: 1

    I think the key here is:

    The vast majority of people who have spent any time as an adult woman in our society would never dream of claiming it "doesn't matter". That you benefit from most of the ways it matters, and take them for granted, is the problem, not the solution.

    I think most people would agree that, if we could eliminate the disparities, there would be no real reason to pay attention to the issue any more, but that won't happen until we go through a period of being aware of them enough to do something about them.

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  162. Re:We are the geeks, we are not tools for non-geek by doccus · · Score: 1

    Is this another of those "hope I don't get aids" idiots.. Different offense, but still Stoopid.... In fact what ghe did was worse.. That woman's text was a stupid impulse, but this guy really went at it.. with an overblown sense of self-importance.

  163. Re:We are the geeks, we are not tools for non-geek by keithrc · · Score: 1

    Household brands names are rarely born over night.

    I have one word of rebuttal for you: Kardashian.

  164. Re:Drama queens... by Karmashock · · Score: 1

    Where did I say I didn't believe in science? What in fact does science have to do with this discussion at all?

    You believe in science therefore you have a right to act like a spoiled brat? Show me the equation that backs that up?

    Frankly, your whole post is irrational and baseless. It shows a lack of understanding for the subject matter and a lack of education as to how to construct rational thoughts. Beyond that, it appears to show a lack of intellectual integrity since it looks like the whole thing was really a very sloppy attempt at a strawman argument.

    In short... you sound like a degenerate moron.

    Would you like to try again... this time with less drool?

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  165. e.g., "The Apprentice" or some such by Kubla+Kahhhn! · · Score: 1

    This guy must have been mentored by some prick who puts the average American through this kind of a crap on your standard American reality show.

  166. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    The myth that gender is cultural and a matter of nurtuing was pretty much debunked when it was proven that homosexuality is genetic.

    Unless you believe it's a choice, too.

  167. Re:We are the geeks, we are not tools for non-geek by Intrepid+imaginaut · · Score: 1

    So now we're comparing the experiences of women to the experiences of black people in the urban US, are we?

    Saying that all of one gender gets treated uniformly the same is pretty simplistic. A tall, athletic, handsome and charismatic man in his 20s will be treated completely differently (and likely objectified, even fetishised) in various situations to a short, awkward, overweight balding man in his late 40s. A wealthy billionaire will get treated very differently to a Filipino man working over smoke mountain looking for roofing materials for his lean-to.

    Why then are there no calls to include their voices on various projects? Given the economic disparities that exist, shouldn't there be consultations of people living in poverty, as they constitute a significant percentage of the population and have zero representation in most software development groups?

    This is a bit like the way that women, despite being in the majority, obstinately still vote for male politicians much to the frustration of feminists who want to turn the world into a juvenile playground where boys have cooties. Women identify themselves first as human beings, not as women as a class (which would probably be somewhere behind their nationality and their career), and use their voting power not to gain some female perspective but to put the best candidate that best represents their views into office.

    Calls to include women simply because they are women are blatantly sexist, in fact.

  168. Re:We are the geeks, we are not tools for non-geek by anyGould · · Score: 1

    The latter.

    A little gender diversity (and diversity of any and all kinds, really) goes a long way to not only keeping group-think out, but keeping the worst impulses of humanity out.

  169. Re:We are the geeks, we are not tools for non-geek by cwsumner · · Score: 1

    It happens all of the time. "Hollywood" people don't actually know what makes a show successful, so they go with whatever seems to be in the last successful show. They don't undestand what -really- made it work, so they sieze on what they can do easily. They often end up forcing stuff that was actually bad for the show, or stuff that can't work in the new show.
    It's basically a form of superstition, like "what was there must be the reason for it."
    The consultant has destroyed something that might have been a big success. If you want to be successful, listen to consultants but take what they say "with a large grain of salt".

    "90 percent of -anything- is bullshit."

  170. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 1

    Oh there is MORE to this story.

    He did not know it was pepsi. They did this to him all the time with random clients. We always bring our drinks off our desks...

    They had us remove the coke machines from the building before they would have the first meeting with us. Like I said cray cray...

    Coke does the same thing BTW...

  171. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    I've been a professional game programmer for quite a while. Yes, female programmers are rare. I've worked with only three or four in the last fifteen years or so if I recall correctly. They're mostly to be found in the art, design, QA, and production/management departments. To be honest, this always made me a little sad, because one of the big strengths of working on teams comes from having different skill sets of course, but also different opinions and viewpoints. As with anyone else, their actual skills varied quite a bit from person to person. But I really don't think it comes down to sexism or anything that people should freak out about - it's just not a job that appeals, for whatever reason, to a large number of women.

    I've never even heard anyone at work malign someone on the job because they were female. Granted, I'm not exactly in the position to hear that sort of thing, but most developers I know don't have that sort of mind set to begin with. They're there because they love making games, and don't really care about whether someone is male or female. It never really made much of a difference to me, at least.

    I'm proud of the devs for not taking the bait and declining to participate in this idiotic "Pepsi Consultant's" little drama show. What a fucking moron.

    The biggest thing keeping women out of programming is other women, calling them nerds, or ugly, or fat. It's mother's worrying their daughter won't be able to find a man and deliver grandchildren. Women are getting the status quo from both genders and it's bullshit.

  172. Re:We are the geeks, we are not tools for non-geek by brunnegd · · Score: 1

    In 2013, at the NCAA basketball play-in games in Dayton, the Pepsi and NCAA staff would not let media people take Coke products to their tables, courtside. The solution was to pour the Coke into Pepsi cups. Of course, this pissed off the media, who promptly wrote stories about this. Similar stories exist about the Olympics and other events that rely on sponsorship. And it is no different than how TV controls game start times and schedules.

  173. Re:We are the geeks, we are not tools for non-geek by brunnegd · · Score: 1

    Bullshit

  174. Re:Drama queens... by ewhac · · Score: 1

    Professionals do the job and get paid.

    They did neither.

    End of argument.

    "Hey, kid. If you get down in that mine, dig out the coal, and bring it back to me, I'll pay you. ...What? You want a light? Why did you take the job if you don't have the tools to do it? Batteries cost money, kid. ...What? What's all this whining about dust and poisonous gases and how you can't carry more than two lumps because you're only six years old? I'm paying you; do your job. You don't want to be thought of as unprofessional, do you?"

    What self-serving sophistry.

  175. Re:Drama queens... by Karmashock · · Score: 1

    You're right... throwing a hissy fit and running off to social media to complain is the most reasonable response.

    Twit.

    --
    I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
  176. Re:We are the geeks, we are not tools for non-geek by uninformedLuddite · · Score: 1

    Some people pass joints around their business meetings. Not everyone works in stuffy, fscked up environments that require robotic conformity.

    --
    The new right fascists are bilingual. They speak English and Bullshit.
  177. Re:We are the geeks, we are not tools for non-geek by Mirar · · Score: 1

    Why do you think shows need drama?

    Is drama the single, the only interesting thing in the world?

  178. Re:We are the geeks, we are not tools for non-geek by Mirar · · Score: 1

    I believe female programmers are at an advantage. It makes me very sad, I think that not only do female programmers do a good job, but it's so wasteful that not more girls have followed this path, when so many would be so good at it.

    Although I tend to avoid game programming myself; it seems to be full of stress, hurt and stupid management decisions.

    (My SO is a female embedded programmer.)

  179. Re:Drama queens... by Your.Master · · Score: 1

    Yes, it is a reasonable and measured response.

    After all, you're calling people twits over far less.

  180. Eric1811 by Eric1811 · · Score: 1

    I'm an American and I was highly confused, too. The problem, I think, is that all three words of the phrase are ambiguous, in ways that compound the confusion. I've never heard "downing" used in the context of taking something you hold in your hands, and putting it down on the table. We always say we "put it down" for that. We reserve "downing" for somewhat more aggressive contexts. That amplifies an ambiguity on the word "their": does "their" mean the programmers themselves, or the Pepsi consultants? Finally, the word "tools" is being used here in a metaphorical sense. We Americans know well the term "programmer's tools", but you don't really hold compilers and debuggers in your hands, do you? So the phrase takes the analogy that compilers and debuggers are like hammers and saws, and extends it to say they are putting them down on the table as if they were hammers and saws. Only it doesn't say they've put them down, it says they've downed them. And it doesn't say "programmer's tools", it just says "tools", which might conceivably have a couple of completely different idiomatic meanings: male body parts, or people who are cluelessly obnoxious.

  181. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    So, he worked to create strife. He forced the participants to drink Mountain Dew (so, more caffeine than they were used to) in order to get them hyped up.

    What planet are you on?! Game devs daunted by the Dew? I think not. If a developer doesn't have a cube o' Dew in a minifridge by, nay, I say right on top of his/her desk, they are not dewing it right.Slackers.
    -pax humana (can't sign in from here)

  182. Re:We are the geeks, we are not tools for non-geek by spire3661 · · Score: 1

    And reacting to that can is NOT unprofessional?

    --
    Good-bye
  183. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    Remember when there were shows about actual reality?

    You keep using that word. I do not think it means what you think it means.

  184. Re:We are the geeks, we are not tools for non-geek by Cederic · · Score: 1

    They're the client. They don't have to act professionally.

    And this is Pepsi. Everybody knows they're complete cocks when it comes to their main rival, and vice-versa. Deal with it, or don't deal with them.

  185. Re:We are the geeks, we are not tools for non-geek by davydagger · · Score: 1

    I am beginning to think that what the world needs is more female hackers, so we can beat the agitators to the punch. We also need more minorities.

    the intent is to keep the scene the scene without letting corporate agitators use race, sex, etc... as an excuse to divide the scene and force agendas.

    Think about how everytime some alternative brand of politics is brought up, and the usual corporate tools spend weeks harping that the effort to buy minority votes the major party spent means we are not racist/sexist for following them.

    We see these proffesional activists show up in the geek/hacker scene trying to make a name for themselves by cherry picking examples to blow up for fame and fortune, while meanwhile they don't contribute anything, either personality or code.

  186. Re:We are the geeks, we are not tools for non-geek by Wolfrider · · Score: 1

    --Gordon Ramsay has HIGH STANDARDS - that's why he excoriates people who settle for mediocre/unseasoned/not done well. Watch him in some other stuff besides Hell's Kitchen - he's actually a pretty cool guy.

    --
    .
    == WolfriderV6 == I'm willing to admit that *I just might* be wrong... Are you??
  187. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    Might have failed? No might about it - would never have gotten to screen being that boring. Code-code-code, this is cool! Code, code, code...zzzzzzzzzz.

  188. Re:We are the geeks, we are not tools for non-geek by Actually,+I+do+RTFA · · Score: 1

    how dare you make a personal choice about something that does not align to the interests of the people who are paying you to do something totally unrelated to this personal choice.

    Actually, yes.

    I wouldn't expect a director making a horror movie to hire someone who disdained horror movies. Sure, maybe the camera work would be exactly the same, but you want people excited to be working on a project.

    If you work at Pepsi, and you're really bought into the brand, then you care about it. And you think it's a core part of business. So someone drinking Coke would be a pariah.

    --
    Your ad here. Ask me how!
  189. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    And what if the client was Toyota? Would it be unprofessional to come to work in your own car?

    If your definition of professional conduct includes pointless subservience to wealthy clients, then you're not making a point here. You're just announcing that you're the kind of twat we're all complaining about.

    You have actually said: "Show some fucking respect for your client."
    Somehow you've equated a can of soda with "fucking respect". What else is disrespectful in your world? Wearing the wrong neck-tie? Not combing your hair? Not having enough pieces of flair on your uniform? People will quit their jobs to avoid working with people who say things like that. How long do you want to be that guy?

  190. Re:We are the geeks, we are not tools for non-geek by Anonymous Coward · · Score: 0

    So being professional means you need to treat your client like they are spoiled children who throw tantrums at the slightest sign of being displeased, and so walk on eggshells when they are around?
     
    You want your brand in the game, fine. That is what you paid for. That is what the customers see. Are the customers taking tours of the office? No. Does the game show scenes of workers drinking Coke? No. Does the contract specify that all workers of the company must give up other beverage choices? No.
     
    You can have your crazy brand obsession, after all, it's your job. To expect others to convert to the Pepsi religion is crazy and unprofessional. Taking offense at other beverage choices in a context where it doesn't matter is crazy. Unless you can seriously make an argument that drinking different beverages during development will negatively effect the way Pepsi is represented in the game.