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  1. Bill Doesn't Know Biology on Microsoft's First Ad Targeting Linux · · Score: 1

    Microsoft's "Mutator" advertisement shoots themselves in the foot. The concept wasn't too bad: If Microsoft's ad agency's point was that Linux "mutates", well, that's a claim; and one would expect the ad agency to come up with a compelling graphic. BUT the agency screwed up! They didn't have enough deep study of biology to get the mutate part: THEY'RE ALL PENGUINS, Dumbass! They have some minor and bizarre stuff added on, but damn, that's still a penguin. The guts, in fact, literally and figuratively; and believe me, we're getting pretty far out there metaphorically with this stuff. The ad agency, either by accident or by design, makes the point for Linux, with a graphic that goes way over the heads of Microsofties who approved it. It truly is an ad for Linux, showing quite properly, I believe (I'm no expert, i.e. not a programmer) the essence of the relationship between a kernel and an interface; scratch that, between (and this goes out on a limb, and hopefully engenders some discussion) between a kernel and it's interfaces -- different stuff that workers produce for different situations.) One could go on and on about the representational nature of the penguin with the frog head and the antlers, for example, but who cares? I'm sure it symbolizes an application that's good for something; and it won't crash.