So they can sell ads (monetize) on Siri. Really that simple. One day you will be able to ask Siri to give you an insurance quote from All State. Or ask Siri to upgrade your internet connection or order more Apple TV episodes. Of course All State will pay for this privilege as will your internet provider etc. Apple wants to be able to upgrade and add these features on the fly.
Also, I willing to be that Siri is going to end up in a lot more stuff than your phone. Your computer, alarm clock, car, watch etc will all have Siri functionality and they will all "know you" and communicate with you in a consistent fashion because it's all run off apples servers.
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So they can sell ads (monetize) on Siri. Really that simple. One day you will be able to ask Siri to give you an insurance quote from All State. Or ask Siri to upgrade your internet connection or order more Apple TV episodes. Of course All State will pay for this privilege as will your internet provider etc. Apple wants to be able to upgrade and add these features on the fly.
Also, I willing to be that Siri is going to end up in a lot more stuff than your phone. Your computer, alarm clock, car, watch etc will all have Siri functionality and they will all "know you" and communicate with you in a consistent fashion because it's all run off apples servers.