I think the draw of these "kids tablets" is that they are designed for use by kids out of the box. The bumper is just the start - the real features for parents are the usage controls. Toys'R'us is also carrying the Kurio Kids Tablet which has controls on the types of apps that can be used and purchased as well as website browsing controls and time-limits on a per-user basis. You can have up to 8 profiles and customize the controls for each one. As a parent of 4 kids ages 3, 5, 7, and 9 that is the type of tablet I want. And as a bonus once the kids are asleep I can just wipe the peanut-butter off the screen and use my own profile.
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I think the draw of these "kids tablets" is that they are designed for use by kids out of the box. The bumper is just the start - the real features for parents are the usage controls. Toys'R'us is also carrying the Kurio Kids Tablet which has controls on the types of apps that can be used and purchased as well as website browsing controls and time-limits on a per-user basis. You can have up to 8 profiles and customize the controls for each one. As a parent of 4 kids ages 3, 5, 7, and 9 that is the type of tablet I want. And as a bonus once the kids are asleep I can just wipe the peanut-butter off the screen and use my own profile.