When it comes to my home brew, ice cold completely diminishes the hops. Now, basement temp (~58-65 degrees) is perfect. I just keep it in a cool closet in my apartment. That being said, I prefer pretty heavily hopped beers, so there's that.
I agree with the majority here, I won't even drink the macro crap unless I'm on my annual golf trip and trying to keep up with the boys. At that point, the koozie is a necessity. The logic seems pretty sound...keep the condensation from forming the best you can, and you have no issues. If the beer is worth pouring into a mug, it shouldn't be served that cold in my opinion. Unfortunately, we're not typically given a choice on serving method in a bar.
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When it comes to my home brew, ice cold completely diminishes the hops. Now, basement temp (~58-65 degrees) is perfect. I just keep it in a cool closet in my apartment. That being said, I prefer pretty heavily hopped beers, so there's that. I agree with the majority here, I won't even drink the macro crap unless I'm on my annual golf trip and trying to keep up with the boys. At that point, the koozie is a necessity. The logic seems pretty sound...keep the condensation from forming the best you can, and you have no issues. If the beer is worth pouring into a mug, it shouldn't be served that cold in my opinion. Unfortunately, we're not typically given a choice on serving method in a bar.