Are you sure Comcast doesn't need TiVo? If so, apparently you haven't tried to use any of the interfaces to Comcast's features such as On Demand. This is very possibly the worst user interface ever... and this is somewhere TiVo can provide huge improvements.
First, I own a TiVo and use it. In fact, I sometimes use it to skip commercials (gasp...). However, while I'm skipping the commercials, I'm watching intently for the program to come back on so that I can start playing again. During this period of time, I sometimes see something interesting in one of the ads, which will cause me to stop and see what it's about.
What this means is that I'm skipping the ads for things I don't care about and wouldn't buy anyway, as well as ads I've seen 74 times, but I'm still watching the ones that might actually be effective. Maybe this is the exception rather than the rule but I have observed several other TiVo users doing this as well.
So, unless the networks want to argue that I'm missing the brainwashing from watching the same commercials over and over, I don't think that (at least in my case personally) they can argue that they're losing anything through my owning and using a TiVo.
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Are you sure Comcast doesn't need TiVo? If so, apparently you haven't tried to use any of the interfaces to Comcast's features such as On Demand. This is very possibly the worst user interface ever... and this is somewhere TiVo can provide huge improvements.
First, I own a TiVo and use it. In fact, I sometimes use it to skip commercials (gasp...). However, while I'm skipping the commercials, I'm watching intently for the program to come back on so that I can start playing again. During this period of time, I sometimes see something interesting in one of the ads, which will cause me to stop and see what it's about.
What this means is that I'm skipping the ads for things I don't care about and wouldn't buy anyway, as well as ads I've seen 74 times, but I'm still watching the ones that might actually be effective. Maybe this is the exception rather than the rule but I have observed several other TiVo users doing this as well.
So, unless the networks want to argue that I'm missing the brainwashing from watching the same commercials over and over, I don't think that (at least in my case personally) they can argue that they're losing anything through my owning and using a TiVo.