Tribune Co. announced last Thursday that their sales grew by 2% in July of this year. What I found interesting, though, was the fact that their "Sales were lifted by a hefty gain in Web site advertising revenues, which grew 46% to $7.1 million, up from $4.9 million last year."
While the dollar amount is still basically 'petty cash' to most big media companies, the fact that it grew by almost 50% is a really good sign, especially with so many people foolishly talking of late about charging for web content in the near future.
The other interesting tidbit was that their "Classified advertising dropped 8%, dragged down by a 25% decrease in help wanted ad sales."
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Tribune Co. announced last Thursday that their sales grew by 2% in July of this year. What I found interesting, though, was the fact that their "Sales were lifted by a hefty gain in Web site advertising revenues, which grew 46% to $7.1 million, up from $4.9 million last year."
While the dollar amount is still basically 'petty cash' to most big media companies, the fact that it grew by almost 50% is a really good sign, especially with so many people foolishly talking of late about charging for web content in the near future.
The other interesting tidbit was that their "Classified advertising dropped 8%, dragged down by a 25% decrease in help wanted ad sales."