Most of U.S. oil is used for gasoline for cars. So the fastest way to reduce demand is by either driving less. Using some fuel other than gasoline can take a decade or more to have a major effect.
The retirement of the Concorde is a rare example of technological regression. If our children ask us why airplanes don't fly faster, we can tell them we used to have supersonic commercial jets, but now we don't.
This isn't necessarily bad since the Concordes lost money throughout their existence.
What are some other example of technology regression, I wonder?
There's a simulation game that demonstrates Schwartz's ideas where you play the President and make decisions about U.S. oil policy called The US Oil Import Policy Simulation.
The simulation shows that the high leverage points for reducing US oil imports is conservation and alternative fuels, followed by improved MPG.
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This US Oil Imports Game where you play the President starting in 2005 is kind of neat.
It's along the lines of the Muzzy Lane History Games, except that you play into the future for the next 20 years, not history.
Most of U.S. oil is used for gasoline for cars. So the fastest way to reduce demand is by either driving less. Using some fuel other than gasoline can take a decade or more to have a major effect.
Interesting quote from the simulation: "After Saudi Arabia, the U.S. is the second largest oil producer in the world. But the United States also happens to be the largest consumer of oil. Oil consumption in the United States and Canada is almost three gallons per person per day, twice as high as in Europe."
The retirement of the Concorde is a rare example of technological regression. If our children ask us why airplanes don't fly faster, we can tell them we used to have supersonic commercial jets, but now we don't.
This isn't necessarily bad since the Concordes lost money throughout their existence.
What are some other example of technology regression, I wonder?
There's a simulation game that demonstrates Schwartz's ideas where you play the President and make decisions about U.S. oil policy called The US Oil Import Policy Simulation.
The simulation shows that the high leverage points for reducing US oil imports is conservation and alternative fuels, followed by improved MPG.
You never follow up an e-mail to a reporter with a phone call asking if she received the e-mail.
You know your reporter and what he has published -- before you make the first contact.
You get the facts fast to the right people, especially when asked directly for them.
You put full corporate contact and product summary info in all press releases and on the Web.
You never send unsolicited e-mail attachments, of any kind.
You'd never send out a group e-mail that includes your entire press list in the header.
You fix factual inaccuracies quickly and dispassionately.
You understand the power and limitations of freelance reviewers.
You'd never even contemplate sending out time-bombed review copies, demos, etc., knowing that writers want the real McCoy.