Well, there's a reason that station went under, and you described it yourself.
If your ratings suck, you can't sell advertising. If you can't sell advertising, you can't make money. If you can't make money, you can't afford to operate.
Capitalism. Learn it. Love it. Use it.
I'm an IST major (think CS with less math and more web focus) at a major university, but I want to apply my skills to a different area altogether: radio.
I've kind of molded my education around radio, and I've taken several jobs with broadcasting companies local to my university, doing weekend air shifts and studio rebuilds and production and much more. Despite having what more than one major market GM called a "killer rèsumè," I cannot find a paid internship in the radio industry. Anywhere.
Now, if I want to go to the largest Clear Channel cluster in NYC, sure, they'd love to have me. They just won't supply me with anything to facilitate me working for them for free for 4 months, while I'm about 400 miles from home.
Be glad you all can find paid internships at all. In all honesty, I'd love to be in your shoes right now.
Take it from a guy in commercial radio.
Arbitron only deals in radio ratings and internet radio webcasts. That's it. There's no TV tracking going on with Arbitron, no matter what the story says. They've done the diary thing for years, and now they're looking at a better way to track RADIO LISTENING. Your TV watching habits are safe.
This entire process also requires the stations in the TSA (Total Survey Area) to have special encoders for the stations to be picked up by the PPM. If a station doesn't have the encoder, they're not picked up. Sucks for low-budget stations, huh?
Nielsen could use a PPM if it needed to, and I'm sure they're considering it. However, they'd probably be better off using set-top boxes like they've been trying out.
Just remember the following equations:
Arbitron = Radio
Nielsen = TV.
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Well, there's a reason that station went under, and you described it yourself. If your ratings suck, you can't sell advertising. If you can't sell advertising, you can't make money. If you can't make money, you can't afford to operate. Capitalism. Learn it. Love it. Use it.
NO ONE in real commercial radio in the US uses MegaMix2002.
We're talking the MEGASUITES here. Maestro/DCS, MediaTouch, Scott Studios, Enco DAD32, AudioVault and Prophet.
These internet station things like MegaMix2002 and TuneTracker are for chumps.
I'm an IST major (think CS with less math and more web focus) at a major university, but I want to apply my skills to a different area altogether: radio.
I've kind of molded my education around radio, and I've taken several jobs with broadcasting companies local to my university, doing weekend air shifts and studio rebuilds and production and much more. Despite having what more than one major market GM called a "killer rèsumè," I cannot find a paid internship in the radio industry. Anywhere.
Now, if I want to go to the largest Clear Channel cluster in NYC, sure, they'd love to have me. They just won't supply me with anything to facilitate me working for them for free for 4 months, while I'm about 400 miles from home.
Be glad you all can find paid internships at all. In all honesty, I'd love to be in your shoes right now.
Take it from a guy in commercial radio. Arbitron only deals in radio ratings and internet radio webcasts. That's it. There's no TV tracking going on with Arbitron, no matter what the story says. They've done the diary thing for years, and now they're looking at a better way to track RADIO LISTENING. Your TV watching habits are safe. This entire process also requires the stations in the TSA (Total Survey Area) to have special encoders for the stations to be picked up by the PPM. If a station doesn't have the encoder, they're not picked up. Sucks for low-budget stations, huh? Nielsen could use a PPM if it needed to, and I'm sure they're considering it. However, they'd probably be better off using set-top boxes like they've been trying out. Just remember the following equations: Arbitron = Radio Nielsen = TV.