A good book in this area is 'Rebels on the Air' by Jesse Walker. The book covers in-depth the struggles and minor triumphs of non-mainstream radio programming. I found the history of the assimilation, regulation, and commercialization of broadcast media to have a direct comparison to what is happening to various internet technologies today. The book takes you from the 'hobbyists' of the early 1900s, through the military's acceptance and then the creeping regulation up to the banal programming that is with us today.
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Still causes fights with my brother-in-law, and can still result in a chair being thrown when calgary upsets the kings...
The pics are online using the Cook County Assesor website..
I've got the book right here, the chapter is entitled 'Give it away now' and covers companies that went too heavy on the loss leader approach.
and yes, I know it was just supposed to be funny.
A good book in this area is 'Rebels on the Air' by Jesse Walker. The book covers in-depth the struggles and minor triumphs of non-mainstream radio programming. I found the history of the assimilation, regulation, and commercialization of broadcast media to have a direct comparison to what is happening to various internet technologies today. The book takes you from the 'hobbyists' of the early 1900s, through the military's acceptance and then the creeping regulation up to the banal programming that is with us today.