"I don't care how awesome they make the parties look, or how much they pump up the fake breasts of their beer girls. I still won't buy Budwizer, because it is a low-quality product I don't need."
How do you know it's a low quality product? Because you've tasted it. Why did you taste it? Because someone bought it. Why did you not taste the 1000s of other low quality beers but you tasted budweiser?
If you hadn't tasted budweiser but you had tasted/purchased a different low cost, "low taste" beverage and are simply lumping it in - just swop out bud with the other shitty beer of your "choice."
Why do you even know the name Budweiser? Why didn't you say Special Export? What does that mean in terms of product placement and culture growth?
Uh oh! Anyone know how much fuel the moon has left?
I'm sure there's a fancy explanation to the contrary but putting a station into orbit and finding a bunch of people to mate is the easy part - its the fact that they'd have little or no resources of their own to barter with...... what's so different about that and someone raised up in a metropolis today?
What would minimum wage be in space? $1.5 million every few weeks?
I'm generally appalled by people claiming something is impeding their free will, when everythings obviously a predetermined (fatal) equation iterating.
Like, when you eat some food and it tastes bad is that tapdancing on your free will because now you most likely won't eat it anymore?
(repost for those like me who don't read mish mash)
Well, as a Communication Strategist and Designer, (aka, layman's tongue Marketer) I have to say, "Yep, this'd be the next step."
What is sorely missing from most all of the comments thus far is the declaration of what marketing is.
Everything produced "nowadays" (as in for the past 30 years) considers marketing, everyone makes their "informed decisions" about products that, generally, were created to fulfill a market segment. *GASP* IMPOSSIBLE!?
Yes, utility has a lot to do with marketing, hence versions and price ranges and upgrades and add-ons.
Sure, the color of a plastic strip sewn into the side of a Nike shoe, the positioning of products on shelves (companies purchase shelf space and position, it's not just up to the major food chains to throw the product wherever they want), the graphic design is focus tested for years... and none of this considers the marketshare strategies (when to saturate, when to disappear, when to recampaign)... but this is just the skin of marketing.
What is at the heart of marketing? Basically: finding out what people want, and giving it to them. Do not confuse the more sensationalist tactics of marketing (superbowl commercials, sex, et al) with marketing itself... besides, if you claim you can ignore commercials well, fine, show me how you ignore forming an image of a pink elephant when I mention a pink elephant. That's now in there, at least for a little while, in that real estate known as your brain.
What would I have to do to get to to remember pink elephants for longer (don't answer that)?
This handy MRI would tell me what YOU want, essentially, without worrying about the noise.
Y'know, simplifying the signal chain as much as possible? I just finished reading about a campaign with a sporting good company that got the permission of a store to place cameras into the store to monitor how certain point of purchase displays were being used. Using this information, a new (and improved) point of purchase display was produced and sales of product X increase.
People in the store know they're being "watched" and enter an agreement to the surveillance by default inside the store.
I wonder if there's a petition I can join to battle surveillance cameras in commercial spaces! Basically: since when is telling me what you want such a bad thing? Especially since I'm asking you? Are you scared because I might tap in on the "purchase mindlessly instinct" and present a commercial not unlike the cat food commercials that were designed to get cats all in a tizzy? That I can fire a sort of Valis beam from the TV that 'forces' you into a neurological, and ultimately consumer, response?
I guess the fear is that this could lead into forcing people to do what they don't want, like making you smile when electrocuted. But as user testing stands right now, there's nothing inherently (or even remotely) evil about polling 50,000 people, getting the information, and producing a product that, for that segment, would appear to be successful.
And, uh, yeah, if I presented data to a client that stated "in 50,000 MRIs which told us that certain regions of the brain in these people exhibited pleasure" that's a hell of a lot more impressive and realistic than saying "I asked 50,000 people and they told me."
Bottomline: don't sign up for the MRI focus groups, that way the products won't necessarily be made for you and you can complain that things aren't the way you'd like them... that's fair. But this whole "marketing is automatically evil" spiel is ill-informed. I'm sure the Psychic Friends told you that, though.
Well, as a Communication Strategist and Designer, (aka, layman's tongue Marketer) I have to say, "Yep, this'd be the next step."
What is sorely missing from most all of the comments thus far is the declaration of what marketing is. Everything produced "nowadays" (as in for the past 30 years) considers marketing, everyone makes their "informed decisions" about products that, generally, were created to fulfill a market segment. *GASP* IMPOSSIBLE!?
Yes, utility has a lot to do with marketing, hence versions and price ranges and upgrades and add-ons.
Sure, the color of a plastic strip sewn into the side of a Nike shoe, the positioning of products on shelves (companies purchase shelf space and position, it's not just up to the major food chains to throw the product wherever they want), the graphic design is focus tested for years... and none of this considers the marketshare strategies (when to saturate, when to disappear, when to recampaign)... but this is just the skin of marketing.
What is at the heart of marketing? Basically: finding out what people want, and giving it to them. Do not confuse the more sensationalist tactics of marketing (superbowl commercials, sex, et al) with marketing itself... besides, if you claim you can ignore commercials well, fine, show me how you ignore forming an image of a pink elephant when I mention a pink elephant.
That's now in there, at least for a little while, in that real estate known as your brain. What would I have to do to get to to remember pink elephants for longer (don't answer that)? This handy MRI would tell me what YOU want, essentially, without worrying about the noise. Y'know, simplifying the signal chain as much as possible?
I just finished reading about a campaign with a sporting good company that got the permission of a store to place cameras into the store to monitor how certain point of purchase displays were being used. Using this information, a new (and improved) point of purchase display was produced and sales of product X increase. People in the store know they're being "watched" and enter an agreement to the surveillance by default inside the store.
I wonder if there's a petition I can join to battle surveillance cameras in commercial spaces!
Basically: since when is telling me what you want such a bad thing? Especially since I'm asking you?
Are you scared because I might tap in on the "purchase mindlessly instinct" and present a commercial not unlike the cat food commercials that were designed to get cats all in a tizzy? That I can fire a sort of Valis beam from the TV that 'forces' you into a neurological, and ultimately consumer, response?
I guess the fear is that this could lead into forcing people to do what they don't want, like making you smile when electrocuted.
But as user testing stands right now, there's nothing inherently (or even remotely) evil about polling 50,000 people, getting the information, and producing a product that, for that segment, would appear to be successful.
And, uh, yeah, if I presented data to a client that stated "in 50,000 MRIs which told us that certain regions of the brain in these people exhibited pleasure" that's a hell of a lot more impressive and realistic than saying "I asked 50,000 people and they told me."
Bottomline: don't sign up for the MRI focus groups, that way the products won't necessarily be made for you and you can complain that things aren't the way you'd like them... that's fair.
But this whole "marketing is automatically evil" spiel is ill-informed. I'm sure the Psychic Friends told you that, though.
I bought a Shuttle ss40g for one reason over this one: I needed 2 PCI cards because I needed a portable recording workstation. Installation was quite easy and I was amazed by the quietness. If it's too loud, you can always replace the fan. Also, be sure you set the fan to variable cool so that it's not always running at max RPMs, that helps a lot with the noise issue. Basically, this thing is plenty quiet to have in a recording studio.
One thing I was surprised about was that the cooling pipes actually work. What they are are a bunch of tubes coming out of the heat sink which connect to a 2nd heat sink that is placed behind the case fan, so the case fan's exhaust is towards the direction of this and so blows both the ambient heat out of the case as well as cools off the heatsink. Works like a charm, the exhaust heat isn't too much problem.
I read that someone had "heat spikes" with 2 hard drives. These shuttles are *not* built to support two internal hard drives. Even with round cables, you'd still have to force them in there and mine is feeling quite cramped already without a second drive in there. The cable it comes with is a master only cable.
I wanted to install an Audigy 2 and a Delta 44 into this thing to test out hard drive recording and editing at 24 bit. FedEx screwed up my shipment so I didn't get the Audigy 2 yet, so I was forced to use the Delta 44 and the on board sound.
First off, I heard no 'artifacting' from the PCI bus(?) which is actually a first for me with onboard sound. When I got into some really hard working directx filtering, the sound did break up (which I had expected) using Reality with a Piano Sample bank. The Delta, however, using ASIO actually outperformed the onboard sound and ran flawlessly.
This thing is well engineered, and well worth the cash. It's not too proprietary that stuff can't be replaced (fans going noisy when the ball bearings get old). It's the first 'custom-ish' formfactor and case that really feels like I have a full-powered computer that's just small.
Everything is easily accessable even given the size, the pci cards screw in from the outside.
Now for the downsides: I've seen ripoff brands that have a handle. A handle on the top would have been nice, but the handles I've seen on the other models are round and huge - If they would have added another 2 inches to the height of the case and inset a handle so the top remained flat this would be that much closer to being a completely perfect thing.
The SPDIF position is odd (out on the front, in on the back)
I would have preferred USB2.0 standard onboard over the firewire (err, or over the old USB). My model came with a USB2.0 pci card, but, no room for it.
Yes, the onboard graphics are garbage - to be expected. Perhaps I'll go for a PCI graphics card when they make the Extigy 2. I wanted to reduce the amount of stuff hanging off of this, though (already have the logitech wireless receiver, a USB ethernet card, the delta breakout box, and the junk needed for 5.1 sound)...
honestly, the worst thing about this box is that it gets dwarfed by all the accessories coming out of it!
Re:Caveat Emptor (or "Audigy has 24/96 output. But
on
The State of PC Audio
·
· Score: 1
However, promotional materials claim that the Digital Entertainment version of the Audigy, a higher-end version released for the Asian market, does have a 24bit 96khz capable DAC onboard. Additionally, the "Audigy drive" breakout boxes included with the Platinum and Platinum EX both have 24/96 DACs; 24/96 audio should play properly through them.
Nah, I have the DE version of the Audigy and was actually hoping that since I have this odd asian version (bought over ebay for $40 right when it came out) is why the analog outs didn't do 24/96. I believe the digital outs do 24/96 on any of the audigys that have them.
Creative marketing exec: We're not lying, I'm sure every consumer who wants 24/96 output would realize that 100dB means it has a 16bit DAC, even though the box claims 24 bit "OUTPUT".
I must have been silly, silly me, to think that this meant OUT of the CARD and INTO my MIXER.
sigh!
So my question is, what directx soundcard WILL do 24/96.
I do studio recording, and despite all of the lurned deWd postulation about bit rate and perception CAN tell the difference between 16/44 and 24/96... and, gasp, have a practical use for a 24/96 card... I would actually quite enjoy being able to record on the recording card while using a softsynth or music software (can't use 2 ASIO devices at once), or split the monitor when I'm using all ports, or apply directx effects from a 2ndary card to the recording card...
I have all analog gear up to the sound card, the definition and clarity of things like a bass drum or a dark cymbal resonating at the same time as a double bass and guitar is completely different at 24/96 than 16/44. Just like there's an even greater difference when I record to my Neve reel to reel console.
To those who said "everyone knew about the 24 bit creative thing when it came out" apparently didn't read the Audigy thread on slashdot that has people arguing for quite a while about the benefits of its 24/96 output.
No, speakers are the most important. A great source and great amp will never sound any good on shitty speakers. Good speakers will sound OK with average amp/source. You have to get every link the best, but I always thought it was best to spend more on speakers than on the amp... but I may be wrong of course?
None of these things are the "most important."
The sound will be garbage if your amp or speakers or source is garbage. Arguing about what the shitty-neck(bottleneck of quality) is is useless, unless you have X dollars to spend and want to get the best quality for that.
I believe at low, non-theatre volume levels, the speakers themselves don't do as much as the amp in terms of altering the sound quality. I've had garbage $10 speakers with a nice amp that gave the illusion of a good mix and nice quality. But that $10 amp sure sounded like ASS on my $2k AR monitors.
As soon as you start boosting it up there in the dB (even in a studio) liquid cooled tweeters and high quality (priced) speakers are required or else you'll hear all sorts of harmonic distortions and banding and etc.
An amp will never help your parabolic/phase engineering, speakers will. Speakers will never help your audio conversion, an amp will.
Slashdot Mirror
"I don't care how awesome they make the parties look, or how much they pump up the fake breasts of their beer girls. I still won't buy Budwizer, because it is a low-quality product I don't need."
How do you know it's a low quality product? Because you've tasted it. Why did you taste it? Because someone bought it. Why did you not taste the 1000s of other low quality beers but you tasted budweiser?
If you hadn't tasted budweiser but you had tasted/purchased a different low cost, "low taste" beverage and are simply lumping it in - just swop out bud with the other shitty beer of your "choice."
Why do you even know the name Budweiser? Why didn't you say Special Export? What does that mean in terms of product placement and culture growth?
Uh oh! Anyone know how much fuel the moon has left? I'm sure there's a fancy explanation to the contrary but putting a station into orbit and finding a bunch of people to mate is the easy part - its the fact that they'd have little or no resources of their own to barter with... ... what's so different about that and someone raised up in a metropolis today?
What would minimum wage be in space? $1.5 million every few weeks?
I'm generally appalled by people claiming something is impeding their free will, when everythings obviously a predetermined (fatal) equation iterating.
Like, when you eat some food and it tastes bad is that tapdancing on your free will because now you most likely won't eat it anymore?
"There is a motive for every movement"
(repost for those like me who don't read mish mash)
Well, as a Communication Strategist and Designer, (aka, layman's tongue Marketer) I have to say, "Yep, this'd be the next step."
What is sorely missing from most all of the comments thus far is the declaration of what marketing is.
Everything produced "nowadays" (as in for the past 30 years) considers marketing, everyone makes their "informed decisions" about products that, generally, were created to fulfill a market segment. *GASP* IMPOSSIBLE!?
Yes, utility has a lot to do with marketing, hence versions and price ranges and upgrades and add-ons.
Sure, the color of a plastic strip sewn into the side of a Nike shoe, the positioning of products on shelves (companies purchase shelf space and position, it's not just up to the major food chains to throw the product wherever they want), the graphic design is focus tested for years... and none of this considers the marketshare strategies (when to saturate, when to disappear, when to recampaign)... but this is just the skin of marketing.
What is at the heart of marketing? Basically: finding out what people want, and giving it to them. Do not confuse the more sensationalist tactics of marketing (superbowl commercials, sex, et al) with marketing itself... besides, if you claim you can ignore commercials well, fine, show me how you ignore forming an image of a pink elephant when I mention a pink elephant. That's now in there, at least for a little while, in that real estate known as your brain.
What would I have to do to get to to remember pink elephants for longer (don't answer that)?
This handy MRI would tell me what YOU want, essentially, without worrying about the noise.
Y'know, simplifying the signal chain as much as possible? I just finished reading about a campaign with a sporting good company that got the permission of a store to place cameras into the store to monitor how certain point of purchase displays were being used. Using this information, a new (and improved) point of purchase display was produced and sales of product X increase.
People in the store know they're being "watched" and enter an agreement to the surveillance by default inside the store.
I wonder if there's a petition I can join to battle surveillance cameras in commercial spaces! Basically: since when is telling me what you want such a bad thing? Especially since I'm asking you? Are you scared because I might tap in on the "purchase mindlessly instinct" and present a commercial not unlike the cat food commercials that were designed to get cats all in a tizzy? That I can fire a sort of Valis beam from the TV that 'forces' you into a neurological, and ultimately consumer, response?
I guess the fear is that this could lead into forcing people to do what they don't want, like making you smile when electrocuted. But as user testing stands right now, there's nothing inherently (or even remotely) evil about polling 50,000 people, getting the information, and producing a product that, for that segment, would appear to be successful.
And, uh, yeah, if I presented data to a client that stated "in 50,000 MRIs which told us that certain regions of the brain in these people exhibited pleasure" that's a hell of a lot more impressive and realistic than saying "I asked 50,000 people and they told me."
Bottomline: don't sign up for the MRI focus groups, that way the products won't necessarily be made for you and you can complain that things aren't the way you'd like them... that's fair. But this whole "marketing is automatically evil" spiel is ill-informed. I'm sure the Psychic Friends told you that, though.
aw
...
what
the
hell happened to my line breaks, they showed up in preview?
Well, as a Communication Strategist and Designer, (aka, layman's tongue Marketer) I have to say, "Yep, this'd be the next step." What is sorely missing from most all of the comments thus far is the declaration of what marketing is. Everything produced "nowadays" (as in for the past 30 years) considers marketing, everyone makes their "informed decisions" about products that, generally, were created to fulfill a market segment. *GASP* IMPOSSIBLE!? Yes, utility has a lot to do with marketing, hence versions and price ranges and upgrades and add-ons. Sure, the color of a plastic strip sewn into the side of a Nike shoe, the positioning of products on shelves (companies purchase shelf space and position, it's not just up to the major food chains to throw the product wherever they want), the graphic design is focus tested for years... and none of this considers the marketshare strategies (when to saturate, when to disappear, when to recampaign)... but this is just the skin of marketing. What is at the heart of marketing? Basically: finding out what people want, and giving it to them. Do not confuse the more sensationalist tactics of marketing (superbowl commercials, sex, et al) with marketing itself... besides, if you claim you can ignore commercials well, fine, show me how you ignore forming an image of a pink elephant when I mention a pink elephant. That's now in there, at least for a little while, in that real estate known as your brain. What would I have to do to get to to remember pink elephants for longer (don't answer that)? This handy MRI would tell me what YOU want, essentially, without worrying about the noise. Y'know, simplifying the signal chain as much as possible? I just finished reading about a campaign with a sporting good company that got the permission of a store to place cameras into the store to monitor how certain point of purchase displays were being used. Using this information, a new (and improved) point of purchase display was produced and sales of product X increase. People in the store know they're being "watched" and enter an agreement to the surveillance by default inside the store. I wonder if there's a petition I can join to battle surveillance cameras in commercial spaces! Basically: since when is telling me what you want such a bad thing? Especially since I'm asking you? Are you scared because I might tap in on the "purchase mindlessly instinct" and present a commercial not unlike the cat food commercials that were designed to get cats all in a tizzy? That I can fire a sort of Valis beam from the TV that 'forces' you into a neurological, and ultimately consumer, response? I guess the fear is that this could lead into forcing people to do what they don't want, like making you smile when electrocuted. But as user testing stands right now, there's nothing inherently (or even remotely) evil about polling 50,000 people, getting the information, and producing a product that, for that segment, would appear to be successful. And, uh, yeah, if I presented data to a client that stated "in 50,000 MRIs which told us that certain regions of the brain in these people exhibited pleasure" that's a hell of a lot more impressive and realistic than saying "I asked 50,000 people and they told me." Bottomline: don't sign up for the MRI focus groups, that way the products won't necessarily be made for you and you can complain that things aren't the way you'd like them... that's fair. But this whole "marketing is automatically evil" spiel is ill-informed. I'm sure the Psychic Friends told you that, though.
I bought a Shuttle ss40g for one reason over this one: I needed 2 PCI cards because I needed a portable recording workstation. Installation was quite easy and I was amazed by the quietness. If it's too loud, you can always replace the fan. Also, be sure you set the fan to variable cool so that it's not always running at max RPMs, that helps a lot with the noise issue. Basically, this thing is plenty quiet to have in a recording studio.
One thing I was surprised about was that the cooling pipes actually work. What they are are a bunch of tubes coming out of the heat sink which connect to a 2nd heat sink that is placed behind the case fan, so the case fan's exhaust is towards the direction of this and so blows both the ambient heat out of the case as well as cools off the heatsink. Works like a charm, the exhaust heat isn't too much problem.
I read that someone had "heat spikes" with 2 hard drives. These shuttles are *not* built to support two internal hard drives. Even with round cables, you'd still have to force them in there and mine is feeling quite cramped already without a second drive in there. The cable it comes with is a master only cable.
I wanted to install an Audigy 2 and a Delta 44 into this thing to test out hard drive recording and editing at 24 bit. FedEx screwed up my shipment so I didn't get the Audigy 2 yet, so I was forced to use the Delta 44 and the on board sound.
First off, I heard no 'artifacting' from the PCI bus(?) which is actually a first for me with onboard sound. When I got into some really hard working directx filtering, the sound did break up (which I had expected) using Reality with a Piano Sample bank. The Delta, however, using ASIO actually outperformed the onboard sound and ran flawlessly.
This thing is well engineered, and well worth the cash. It's not too proprietary that stuff can't be replaced (fans going noisy when the ball bearings get old). It's the first 'custom-ish' formfactor and case that really feels like I have a full-powered computer that's just small.
Everything is easily accessable even given the size, the pci cards screw in from the outside.
Now for the downsides:
I've seen ripoff brands that have a handle. A handle on the top would have been nice, but the handles I've seen on the other models are round and huge - If they would have added another 2 inches to the height of the case and inset a handle so the top remained flat this would be that much closer to being a completely perfect thing.
The SPDIF position is odd (out on the front, in on the back)
I would have preferred USB2.0 standard onboard over the firewire (err, or over the old USB). My model came with a USB2.0 pci card, but, no room for it.
Yes, the onboard graphics are garbage - to be expected. Perhaps I'll go for a PCI graphics card when they make the Extigy 2. I wanted to reduce the amount of stuff hanging off of this, though (already have the logitech wireless receiver, a USB ethernet card, the delta breakout box, and the junk needed for 5.1 sound)...
honestly, the worst thing about this box is that it gets dwarfed by all the accessories coming out of it!
However, promotional materials claim that the Digital Entertainment version of the Audigy, a higher-end version released for the Asian market, does have a 24bit 96khz capable DAC onboard. Additionally, the "Audigy drive" breakout boxes included with the Platinum and Platinum EX both have 24/96 DACs; 24/96 audio should play properly through them.
Nah, I have the DE version of the Audigy and was actually hoping that since I have this odd asian version (bought over ebay for $40 right when it came out) is why the analog outs didn't do 24/96. I believe the digital outs do 24/96 on any of the audigys that have them.
Creative marketing exec: We're not lying, I'm sure every consumer who wants 24/96 output would realize that 100dB means it has a 16bit DAC, even though the box claims 24 bit "OUTPUT". I must have been silly, silly me, to think that this meant OUT of the CARD and INTO my MIXER. sigh! So my question is, what directx soundcard WILL do 24/96. I do studio recording, and despite all of the lurned deWd postulation about bit rate and perception CAN tell the difference between 16/44 and 24/96... and, gasp, have a practical use for a 24/96 card... I would actually quite enjoy being able to record on the recording card while using a softsynth or music software (can't use 2 ASIO devices at once), or split the monitor when I'm using all ports, or apply directx effects from a 2ndary card to the recording card... I have all analog gear up to the sound card, the definition and clarity of things like a bass drum or a dark cymbal resonating at the same time as a double bass and guitar is completely different at 24/96 than 16/44. Just like there's an even greater difference when I record to my Neve reel to reel console. To those who said "everyone knew about the 24 bit creative thing when it came out" apparently didn't read the Audigy thread on slashdot that has people arguing for quite a while about the benefits of its 24/96 output.
No, speakers are the most important. A great source and great amp will never sound any good on shitty speakers. Good speakers will sound OK with average amp/source. You have to get every link the best, but I always thought it was best to spend more on speakers than on the amp... but I may be wrong of course? None of these things are the "most important." The sound will be garbage if your amp or speakers or source is garbage. Arguing about what the shitty-neck(bottleneck of quality) is is useless, unless you have X dollars to spend and want to get the best quality for that. I believe at low, non-theatre volume levels, the speakers themselves don't do as much as the amp in terms of altering the sound quality. I've had garbage $10 speakers with a nice amp that gave the illusion of a good mix and nice quality. But that $10 amp sure sounded like ASS on my $2k AR monitors. As soon as you start boosting it up there in the dB (even in a studio) liquid cooled tweeters and high quality (priced) speakers are required or else you'll hear all sorts of harmonic distortions and banding and etc. An amp will never help your parabolic/phase engineering, speakers will. Speakers will never help your audio conversion, an amp will.