Why isn't everyone up in arms about my remote control? Before I ever had a PVR I "flipped" during commercials. The same thing happens with radio. Am I robbing these folks by flipping to another station for a few moments?? The REAL way that advertising makes money is by gauging how many people are watching the show, not the commercials.
It would seem that some savy media buyers are putting the squeeze on the folks that are selling the time on their venues. Is there really a difference between my "flipping" and my "skipping"? Other than the fact that it is easier to try to figure out how many people have PVRs than deal with the fact that EVERYONE has a remote.
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Why isn't everyone up in arms about my remote control? Before I ever had a PVR I "flipped" during commercials. The same thing happens with radio. Am I robbing these folks by flipping to another station for a few moments?? The REAL way that advertising makes money is by gauging how many people are watching the show, not the commercials.
It would seem that some savy media buyers are putting the squeeze on the folks that are selling the time on their venues. Is there really a difference between my "flipping" and my "skipping"? Other than the fact that it is easier to try to figure out how many people have PVRs than deal with the fact that EVERYONE has a remote.