The great thing about Apple's ads are that they ARE simple and consumer oriented. They are the type of ads that DO get stuck in your head. Consumers don't care about features being rattled off, geeks like features, and the geeks are the ones that can look into it for themselves. Consumers do not want to devote their time doing reseach.
Consumers like the switch ads, they speak in an easy to understand language and are done by real users that have switched from MS's overcomplicated, underperforming and out-of-date OS that they can relate to.
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The great thing about Apple's ads are that they ARE simple and consumer oriented. They are the type of ads that DO get stuck in your head. Consumers don't care about features being rattled off, geeks like features, and the geeks are the ones that can look into it for themselves. Consumers do not want to devote their time doing reseach. Consumers like the switch ads, they speak in an easy to understand language and are done by real users that have switched from MS's overcomplicated, underperforming and out-of-date OS that they can relate to.