Not to be cliché, but you've hit the nail on the head here. Working for an airline, all of our crash training involves keeping families notified of what is going on quickly and honestly. Without ID, this becomes much harder and you get what happened on TWA 800. This was a terribly handled crash. While still memorable, Suissair 111 is hardly memorable to the average Joe because it was handled so well by the airline (Delta and Suissair).
I talked to Kyran Henry (Regional manager for GW in North America) 2 years ago and he explained their marketing model.
1. Saturate the retail market with retail stores (currently australia is the only market that is saturated).
2. Increase their own internet sales for the times that the local retailer doesn't carry the mini that the customer wants.
Not only do they already have the monopoly on their games, they also have a very strict retailer ordering policy with high minimum orders and desplay and stocking requirements. This forces retailers to buy insane amounts of mini's that nobody buys leaving 1000's of their wholesale dollars tied up in these worthless figs.
Summary: GW subsidizes their mall locations as advertising to give the players the 'experience' while making their money off their internet sales and by making the independant 'local stores' pay for them with large orders for stuff that nobody buys.
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Not to be cliché, but you've hit the nail on the head here. Working for an airline, all of our crash training involves keeping families notified of what is going on quickly and honestly. Without ID, this becomes much harder and you get what happened on TWA 800. This was a terribly handled crash. While still memorable, Suissair 111 is hardly memorable to the average Joe because it was handled so well by the airline (Delta and Suissair).
1. Saturate the retail market with retail stores (currently australia is the only market that is saturated).
2. Increase their own internet sales for the times that the local retailer doesn't carry the mini that the customer wants.
Not only do they already have the monopoly on their games, they also have a very strict retailer ordering policy with high minimum orders and desplay and stocking requirements. This forces retailers to buy insane amounts of mini's that nobody buys leaving 1000's of their wholesale dollars tied up in these worthless figs. Summary: GW subsidizes their mall locations as advertising to give the players the 'experience' while making their money off their internet sales and by making the independant 'local stores' pay for them with large orders for stuff that nobody buys.