How can the ringtone sellers afford this you say? And how come MTV is up for sending them over and over again?
Pretty simple - the ringtone sellers does not have to pay *anything* to have the advert played on MTV - however, MTV gets a percentage of the sales done within a specific timespan after the advert is sent. So, the more people buy ringtones, the more MTV makes together with the ringtone seller...
The ringtone adverts are basically fillers - have a 30 second slot to fill between shows? Shove in the adverts twice to fill the time! If they sent the advert twice in a row, they essentially increases the timepan in which they earn money from the ringtone sellers.
Pretty funky, eh?
Slashdot Mirror
How can the ringtone sellers afford this you say? And how come MTV is up for sending them over and over again? Pretty simple - the ringtone sellers does not have to pay *anything* to have the advert played on MTV - however, MTV gets a percentage of the sales done within a specific timespan after the advert is sent. So, the more people buy ringtones, the more MTV makes together with the ringtone seller... The ringtone adverts are basically fillers - have a 30 second slot to fill between shows? Shove in the adverts twice to fill the time! If they sent the advert twice in a row, they essentially increases the timepan in which they earn money from the ringtone sellers. Pretty funky, eh?