I used to be one of the MSTV partners. We did training for them, and I even have a little desk clock memento from the debut training session.
They pretty much killed their TV strategy a little while back when the economy went south, refocusing instead on their core businesses. They reworked the MSTV to be MSNTV and afaik, it's now just part of MSN.
I could go on about the bad strategic decisions of wooing cable MSOs and not having boxes able to do what they were promising, but it's all water under the bridge. From where I sit, MS is, for now, out of the interactive TV market.
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So if the Drug Czar works to prevent drug use, and the Terrorism Czar works to prevent terrorism, what does the Safety Czar work to prevent?
I used to be one of the MSTV partners. We did training for them, and I even have a little desk clock memento from the debut training session. They pretty much killed their TV strategy a little while back when the economy went south, refocusing instead on their core businesses. They reworked the MSTV to be MSNTV and afaik, it's now just part of MSN. I could go on about the bad strategic decisions of wooing cable MSOs and not having boxes able to do what they were promising, but it's all water under the bridge. From where I sit, MS is, for now, out of the interactive TV market.